What You’re Going To Learn The Difference Between Listening & Quantalyzing The Marketer's WorkBench - The Tools You Need & What They Do The SavvyMarketers ToolKit Give Away

1. SocialMatica’s Social Media Workshop Series
THE TRUTH ABOUT SOCIAL MEDIA
TOOLS

2. The Tools & The Breakdown
What You’re Going To Learn
1. The Difference Between Listening &
Quantalyzing
2. The Marketer's WorkBench - The Tools You
Need & What They Do
3. The SavvyMarketers ToolKit Give Away

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
– Free Software Tool
http://agencysnap.socialmatica.com
• Hash Tag #smtca Questions
– This week or future workshop content

4. A Couple Assumptions
• You interact with social media daily (or your
supposed to be)
• You need to save time & be efficient
• You need the knowledge that gives
you and advantage
• You may need proof…

5. What’s The Problem?
• Providers with solutions in search of a problem
(“me” centered)
• Results: “does social data matter if there's no
activity”
• Social isn't strategic, it's a novelty
• For those in the know, time, knowledge and proof
become scale issues
• People are disenchanted with Klout and similar
tools

6. Listening V.S. Quantylizing
• It's not reacting to data, it's organizing data
• It's not measuring you, it's measuring your
competitive social context
• It's being sure and not assuming anything that
you don't have to
• It's collecting all the data we need to measure
our activities and the reactions to them, but in
context to our message and audience.

7. What Do We Need To Focus On
• Systematic Approach
• Toolkits That Make Sense
• Measurements That Make Sense

8. What Are The Layers Of A Good
Marketing Program
• Strategic Planning & Design
• Tactical Execution & Maintenance
• Measurement
• Lead Generation
• Social CRM
• Engagement
• Cross-Media Integration
• Offline
• Media Buys
• SEO
• And on, and on, and on…

9. What Categories Are We Going To
Focus On?
• Research
• Monitoring
• Measurement
• Social CRM
• Engagement
• Campaign Tools
• SEO

10. The 3 Dimensions We Have
• Influencers (Social Identities)
• Keywords (Topics)
• Brands (Topics Relative To Companies)

11. The Marketers ToolBag
• Let’s Talk About The Tools

12. Basic Keyword Research
• Facebook
– fbsearch.us
– Youropenbook.org
• Twitter
– Monitter.com
– www.icerocket.com/?tab=twitter
• Google, Bing

13. Monitoring Applications
• Radian6 (Me Focused)
• Collective Intellect (txt analytics)
• Sysomos (not too impressive)
• Monitter.com Twitter
• TweetDeck
• NetVibes
• Google Alerts

14. Measurement Tools
• Google InPage Analytics
• AgencySnap
• VerticalScape
• Conversocial
• Kred

15. What Is SCRM?

16. Social CRM
• ShortStack (FB)
• WildFireApp
• Engage Sciences (FB & Twit)
• Conversocial

17. Engagement (can be part of SCRM)
• TweetDeck
• Hootsuite
• Netvibes
• BufferApp.com
– Awesome for scheduling content

18. Campaign Tools
• Strategic Research & Measurement
– VerticalScape
– VerticalPoint – Influencer
Identification
• Activation
– SurveyMonkey
– Wufoo.com (free form builder)

19. SEO
• Google Keyword Tool
• SpyFu
• SEOmoz
• TubeFool
• TubeTool Box

20. A Process To Think About
• Think Strategy
– Who Is Your Audience
– Where Is Your Audience
– How Will I Measure Progress
• Think Tactics
– What Can I Do That Is Self-Validating As Effective
– Why Would They Want What I’m Giving
– How Will I Measure It?

21. Organize Your Work
• Organize Your Tools Into Each Category
• Plan Out When You’ll Need To Be In Those
Tools
• Try To Avoid Reactionary Tool Use
• Get Off The Email Crack Pipe (unless I’m
emailing you)… : )

22. SavvyMarketing Tool Bag
• If You Comment On Our Facebook Page & Let
Us Know How Much You Like Our Workshops
We’ll Send You
– Sample Content Calendar
– Sample Strategic Social Media Execution Plan
– Sample Campaign Performance Tracking
Document
• http://www.facebook.com/SocialMatica

23. Questions?
www.socialmatica.com
training@socialmatica.com
If you’d like a free account to AgencySnap, just
send us a note to the email above and we’ll
reply with login details.

24. Link Index
• spyfu.com • Tweetdeck.com
• EngageSciences.com
• seomoz.com
• Shortstack.com
• verticalscape.socialmatica.com/live • Wildfireapp.com
• agencysnap.socialmatica.com/live • Conversocial.com
• radian6.com • Monitter.com
• http://fbsearch.us/
• Linksalpha.com • Contaxio.com (beta) Semantic
• Twitterfeed.com Research On Your Twitter and
Facebook Interactions
• Rss Graphitti (FB APP) • http://www.sitetrail.com/
• Bufferapp.com Competitive Research
• http://www.icerocket.com/?tab=twitt
• Netvibes.com er Lets you reply directly to the
• Hootsuite.com Tweets and view the Tweets from the
members’ profile pages.
• Kred.com