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Social Media March Book Club Featuring Get Bold by Sandy Carter

Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.

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Social Media March Book Club Featuring Get Bold by Sandy Carter

  1. 1. Get BOLDSocial Business AgendaSandy Carter | VP, Social Business EvangelistIBM Corporation Follow me @ sandy_carter http://twitter.com/sandy_carter Subscribe to my blog http://socialmediasandy.wordpress.com/
  2. 2. The Fifth IT Era:The era of Social Business Social Internet PCs Departmental Mainframe $200B by 2015 2
  3. 3. What is a Social Business? Engaging Transparent Nimble 3
  4. 4. Social Media vs. Social Business Social Media Social Business Nimble Engaged Transparent Primarily marketing Encompasses and PR organization and business processes
  5. 5. The Social Business Agenda A Align Organizational Goals & CultureSocial Business G Gain Social Trust E Engage through Experiences N Network Your Business Processes D Design for Reputation & Risk Management A Analyze Your Data Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter, ISBN: 0132618311, Copyright © 2011, IBM Press
  6. 6. Bayer: Cultural Shift A CULTURE eats strategy for lunch!Goals: Substitution of shared Capture Intellectual Improve Search drives and change Capital Mechanisms attachment handlingApproach & Results: 6
  7. 7. Gain Social Trust GMost influential tippers vs. most followed 38 186 MASS INFLUENCER / Twitter Followers: TIPPER 86,000+ Twitter Followers: Reactions 6,900+ Generated: 3,291 Reactions Generated: Reactions per 1K 1,281 followers: 38 Reactions per 1K followers: 186 Friends Transparent Responsive Tippers & & Open Followers Consistent Expertise 0.04 Justin Bieber Twitter Followers: 7.4 Million Reactions Generated: 294 Reactions per 1K followers: 0.04 7 Courtesy of DeepMile Corproation
  8. 8. Engage with an Exceptional Experience E Community Pride The Usage Life Cycle Engagement Unaware Interested Participant Participant Participant Consumption Integrated: Consistent online and offline Interactive: Gaming, Video Mobile, Virtual Gifting Identifying: Personalized, knowledge of youFeatured Contributor 8
  9. 9. (Social) Network Processes N Social Business Outcomes isten to market Traditional Business uild advocatesMarketing,CustomerService Push marketing mbed social in process ontrol brand onnect in and outsideProduct& Service nvest R&DDevelopment uild communities deas from inside ct smallOperations,Human iloedResources igid 9
  10. 10. Most Active Emerging Verticals NFinance and Government • Personalized • Experts • Best Practices “USDA is an every day, every way Department and we want • Crowdsourcing to connect with people in ways that are the most convenient Improved customer sat rating and effective for them.” from #5 to #1 10
  11. 11. Great Innovation From New Places N “Open” Business Culture drives productivity and innovation PLAN OUT LOUD Rolled out 40K iPhone Added new features from feedback TEST OUT LOUD Mock up of new Portal UI Plan, Test, Deploy - Out Loud Higher Adoption rates DEPLOY OUT LOUD Number one Community Support Community 11
  12. 12. Value of Social Business N 18% Customer Service Increased customer satisfaction 20% R&D Increased time to market and successful innovation 15% HR & Talent Management Cost reduction + Increased speed to knowledge and experts“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010 12
  13. 13. Design for Reputation and Risk DManagement Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter, ISBN: 0132618311, Copyright © 2011, IBM Press
  14. 14. Analytics A AFFINITY ANALYTICS SENTIMENT  Dimensional  Relationship Analysis Tables  Relationship Matrix Seton Hall  Filtering  Voice  Relationship Graph Source: http://www.shu.edu/offices/loader.cfm? COMPREHENSIVE csModule=security/getfile&pageid=156753 EVOLVING TOPICS ANALYSIS  Keyword Search  Relevant Topics  Dimensional  Associated Themes Navigation  Ranking and Volume  Drill Through to Content Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter, ISBN: 0132618311, Copyright © 2011, IBM Press 14
  15. 15. Available Now ISBN-10: 0132618311 ISBN-13: 9780132618311 Subscribe to my bloghttp://socialmediasandy.wordpress.com/ Follow me @ sandy_carter http://twitter.com/sandy_carter 15

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