SMG Innovation Camp - Qwiki
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A short presentation from Dec 2010 that outlined what Qwiki is, how it can be used, and some examples of practical applications.
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SMG Innovation Camp - Qwiki
- 1. Innovation Camp Qwiki Prepared for: Social Media Group Prepared by: Jordan Benedet / @jbenedet Dec 17th, 2010 socialmediagroup.com • 1 416-703-3764
- 2. Innovation Camp! Qwiki Company Background • Founded by: Doug Imbruce & Louis Monier • Located in Palo Alto • $1.5M in Seed Funding • Won $50,000 Disrupt Cup grand prize from TechCrunch (09/10)
- 3. Innovation Camp! Qwiki What Exactly is a “Qwiki”? • Qwiki is a personal talking assistant, middleware between content and end user • Mix between Wikipedia and Visual Search Engine • Aggregates content on the fly – Maps – Movies – Images – Animations • Provides short audio/video presentations on subjects • Turns “information into an experience” – “Will revolutionize how we process information!”
- 4. Innovation Camp! Qwiki Why do I want “Qwiki”? • The best way to learn is through story telling – Qwiki has a colorful, picture centric interface • Helps you learn by listening – no reading required! • Provides general info on major topics • Links relevant topics to facilitate further learning • Highly accessible for blind / deaf (provides audio, and scroll text)
- 5. Innovation Camp! Qwiki This is Fantastic – But it Can’t be Perfect..? I am a robot, with a robot • Less information presented compared to written voice… beep bap boop beep reports boop bap – Example: Many Qwikis on books do not include published date • Not always up to date, or 100% accurate, as it pulls a lot of information from Wikipedia • Synthesized voice has age old pronunciation problems, and sounds very computerized
- 6. Innovation Camp! Qwiki Is There Anything else Like Qwiki? • No, not really – but there are other information content discovery platforms are: – PearlTrees – LivePlasma – Paper.li • Qwiki Markup language/API to produce experiences at scale
- 7. Innovation Camp! Qwiki What’s Next for Qwiki? • Qwiki is currently working on their next major version update, although details are uncertain • Potential Changes are: • Updated format and new publishing tools for brands (make your own Qwiki) • Watch Qwikis on your Facebook friends (Facebook Connect) • Updated Qwiki Markup language/API to produce experiences at scale • Company Dream: Qwiki’s for any publisher, person, or topic in the world!
- 8. Innovation Camp! Qwiki Lets take Qwiki for a Test Drive! • http://www.qwiki.com Smooth, and Ideal 80’s Displays related Qwikis to descriptive visuals haircut keep user engaged
- 9. Innovation Camp! Qwiki How can Qwiki be used? • Utilize the platform to present content, or introduce subjects • Rich content opportunity to add a level of interactivity to client content – Embed specific Qwiki’s to social channels or owned pages • API could allow for custom, branded builds • Potential featured or sponsored brand content on Qwiki.com or mobile apps
- 10. Innovation Camp! Qwiki Did you enjoy Qwiki? Questions & Comments