SocialMedia.org
Video Case Studies

SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011
...
effectively influencing
determine what and who are you trying to influence
find the right partners
activate them the right way
determine what and who are you trying to influence
determine what and who are you trying to influence
determine what and who are you trying to influence
determine what and who are you trying to influence
determine what and who are you trying to influence
determine what and who are you trying to influence
determine what and who are you trying to influence. done.
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners

0
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners
find the right partners (who care)
find the right partners
find the right partners
find the right partners
activate them the right way
activate them the right way
activate them the right way
activate them the right way
determine what and who are you trying to influence
find the right partners
activate them the right way
effectively influencing
ben.cobb@reebok.com
@reebokclassics
@beforetheybreak
SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011

Learn more about past and
upcoming ...
BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb
BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb
BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb
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BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

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In his BlogWell Boston presentation, Reebok's Global Content and Community Manager, Ben Cobb, talks about how they work with influencers, ambassadors, and brand partners to increase social buzz.

Ben shares tips to finding and activating the most effective brand advocates based on their own lessons learned.

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BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell Ben Cobb Effectively Influencing
  2. 2. effectively influencing
  3. 3. determine what and who are you trying to influence find the right partners activate them the right way
  4. 4. determine what and who are you trying to influence
  5. 5. determine what and who are you trying to influence
  6. 6. determine what and who are you trying to influence
  7. 7. determine what and who are you trying to influence
  8. 8. determine what and who are you trying to influence
  9. 9. determine what and who are you trying to influence
  10. 10. determine what and who are you trying to influence. done.
  11. 11. find the right partners
  12. 12. find the right partners
  13. 13. find the right partners
  14. 14. find the right partners
  15. 15. find the right partners
  16. 16. find the right partners
  17. 17. find the right partners
  18. 18. find the right partners
  19. 19. find the right partners
  20. 20. find the right partners
  21. 21. find the right partners 0
  22. 22. find the right partners
  23. 23. find the right partners
  24. 24. find the right partners
  25. 25. find the right partners
  26. 26. find the right partners
  27. 27. find the right partners
  28. 28. find the right partners
  29. 29. find the right partners (who care)
  30. 30. find the right partners
  31. 31. find the right partners
  32. 32. find the right partners
  33. 33. activate them the right way
  34. 34. activate them the right way
  35. 35. activate them the right way
  36. 36. activate them the right way
  37. 37. determine what and who are you trying to influence find the right partners activate them the right way
  38. 38. effectively influencing
  39. 39. ben.cobb@reebok.com @reebokclassics @beforetheybreak
  40. 40. SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 Learn more about past and upcoming BlogWells socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell socialmedia.org/blogwell

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