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State of the social media
industry 2013
ANDY SERNOVITZ
SOCIALMEDIA.ORG
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
Social
Executive
Superheroes
State of the Industry 2013
every hero has an origin story
3
members
and needs a safe hideaway
14
members
it turned into a family
30
members
you’ve got a weird job
53
members
pulled in every direction
72
members
everyone’s watching
90
members
It is not the critic who counts; not the man
who points out how the strong man
stumbles… The credit belongs to the man
who is actually in the arena, who strives
valiantly; who errs… because there is no
effort without error and shortcoming; who
spends himself in a worthy cause; who at the
best knows in the end the triumph of high
achievement, and who at the worst, if he fails,
at least fails while daring greatly…
you’re not crazy
112
members
we have great power
140
members
and great temptation
162
members
with great power comes great …
180
members
1. Listen and advocate
2. Support my company
3. Protect the medium
responsibility
211
members
we’re the ones who raise the bar
239
members
we make a difference
278
members
Here’s to the crazy ones. The misfits. The rebels.
The troublemakers. The round pegs in the square
holes. The ones who see things differently. They’re
not fond of rules. And they have no respect for the
status quo. You can quote them, disagree with them,
glorify or vilify them. About the only thing you can’t
do is ignore them. Because they change things.
They push the human race forward. And while some
may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
this is your family reunion
300
members
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
this is your family reunion
SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Learn more about past and
upcoming events
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/EVENTS

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State of the social media industry 2013, presented by Andy Sernovitz