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We built a social media command center, and so can you, presented by Brian Johnston

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In his Brands-Only Summit presentation, FedEx's Brian Johnston shares a case study on how they built a social media command center.

He explains the steps they took to build a functional social media command center and gives tips on how your company can do it, too.

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We built a social media command center, and so can you, presented by Brian Johnston

  1. 1. SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016 We built a social media command center, and so can you BRIAN JOHNSTON FEDEX
  2. 2. We Built a Social Media Command Center, And So Can You Brian Johnston | Social Media Advisor | FedEx Services @brianjohnston January 26, 2016
  3. 3. April 2013: The Rise of the Social Media Command Center
  4. 4. 3 Approved! Now what?
  5. 5. 4 Getting your hands dirty Benchmarking / Research  Visit other command centers  Read the research  Talk to your friends Physical Requirements  Technology  Furniture Internal Processes  Finance  Facilities Tools / Data  What data do you want to show?  What can you do with existing tools?  What new ones do you need? Daily Management  Staffing  Escalations
  6. 6. 5 Getting your hands dirty Benchmarking / Research  Visit other command centers  Read the research  Talk to your friends Physical Requirements  Technology  Furniture Internal Processes  Finance  Facilities Tools / Data  What data do you want to show?  What can you do with existing tools?  What new ones do you need? Daily Management  Staffing  Escalations
  7. 7. 6 Getting your hands dirty Benchmarking / Research  Visit other command centers  Read the research  Talk to your friends Physical Requirements  Technology  Furniture Internal Processes  Finance  Facilities Tools / Data  What data do you want to show?  What can you do with existing tools?  What new ones do you need? Daily Management  Staffing  Escalations
  8. 8. 7 Getting your hands dirty Benchmarking / Research  Visit other command centers  Read the research  Talk to your friends Physical Requirements  Technology  Furniture Internal Processes  Finance  Facilities Tools / Data  What data do you want to show?  What can you do with existing tools?  What new ones do you need? Daily Management  Staffing  Escalations
  9. 9. 8 Getting your hands dirty Benchmarking / Research  Visit other command centers  Read the research  Talk to your friends Physical Requirements  Technology  Furniture Internal Processes  Finance  Facilities Tools / Data  What data do you want to show?  What can you do with existing tools?  What new ones do you need? Daily Management  Staffing  Escalations
  10. 10. 9 Getting your hands dirty Benchmarking / Research  Visit other command centers  Read the research  Talk to your friends Physical Requirements  Technology  Furniture Internal Processes  Finance  Facilities Tools / Data  What data do you want to show?  What can you do with existing tools?  What new ones do you need? Daily Management  Staffing  Escalations
  11. 11. 10 Timeline April 2013 August 2013 September 2013 November 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 Concept Developed Room Layout Complete Construction Estimate Complete Technology Estimate Complete Facilities Request Submitted Project Manager Assigned Internal Approvals Complete Construction Begins Technology Installed Data Configuration Social Hub Grand Opening
  12. 12. 11 The FedEx Social Hub
  13. 13. 12 Make friends and influence people
  14. 14. 13 Invest in the ambiance
  15. 15. 14 Go big on technology
  16. 16. 15 Be flexible, and build what is right for you
  17. 17. 16 Brian Johnston Twitter: @brianjohnston brian.johnston@fedex.com
  18. 18. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

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