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Bringing the brands even closer
to their followers and engaging with them at this moment. FOR 2016 ONLINE MARKETING TRENDS 1 2 3 4 63% LIKES 1500 75% 47% Both an opportunity and threat to your search marketing strategy. Delivering non- intrusive ads to highly relevant target market. Curating and creating content as a retention strategy to improve the social aspect of social media. Live Streaming Digital Assistants Social Media Ads Instant Stories 5 Collecting and understanding data that we freely share with our intelligent devices, Internet of Things
Personalizing advertising content in a
digital form is something to try if you have big pockets. FOR 2016 ONLINE MARKETING TRENDS 6 7 8 9 63% LIKES 1500 75% 47% Providing instant replies and engaing staff that is there for you 24/7. Becoming responsive is a must. Now it's time to think about SEO and tracking conversions. Being to the point and customizing content to particular online channels. Digital Out Of Home Customer Service Mobile Traffic Custom Content 10 Localizing your message to achieve maximum relevancy. Geo Location
Live Streaming TREND 1: BRINGING
THE BRANDS EVEN CLOSER TO THEIR FOLLOWERS THROUGH A VIDEO Social media is already making use of streaming - YouTube Events, Facebook Live (available to big accounts), and Periscope, Meerkat and Blab. Brands are about to catch up, especially with live streaming events such as recent Apple Keynote in September.
Digital Assistants TREND 2: BOTH
AN OPPORTUNITY AND THREAT TO YOUR SEARCH MARKETING STRATEGY. Google Now, Cortana, Siri and soon to be launched Facebook's M - those are all examples of intelligent, digital assistants. I think this will be one of the biggest marketing trends in 2016 as well as one of the biggest challenges to marketing itself. This means trying to sustain the relevance of traditional search marketing.
Social Media Ads TREND 3:
DELIVERING NON-INTRUSIVE ADS TO HIGHLY RELEVANT TARGET MARKET. Advertising on social media is big in 2015 as there is no such thing as “free organic reach” anymore. 2016 is going to be the year of relevancy, intelligent targeting and perfect user experience. In order to keep members on social media, Facebook and others need to deliver a seamless experience and extremely high quality content.
Instant Stories TREND 4: CURATING
AND CREATING CONTENT AS A RETENTION STRATEGY Social media will take over the publishing platforms to become our destination sites. Keep an eye on Twitter's Moments, a carefully curated feed of news based on relevant topics; Facebook Instant Articles and Snapchat's Stories.
Internet of Things TREND 5:
COLLECTING AND UNDERSTANDING DATA THAT WE FREELY SHARE WITH OUR DEVICES Think about the unlimited stream of data available to marketeers if more and more devices will track and control our daily activities. Is your iPhone already tracking your daily movement with Health app?