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People Marketing
em 30 min
Realização:
Prazer eu sou o Ricardo :)
Co-fundador da Social Miner
Mestre em Inteligencia Artificial pelo ITA
Passado:
Data-Scientist ...
Como as empresas FAZIAM marketing online
REFRIGERADORTodo mundo
20% OFF, SÓ HOJE!
Como as empresas FAZEM marketing online
REFRIGERADORQuem
Viu Refrigerador
20% OFF, SÓ HOJE!
Como as empresas FAZEM marketing online
REFRIGERADORQuem
Viu Refrigerador
20% OFF, SÓ HOJE!
People Marketing
Porque por trás de cada usuário existe uma pessoa
Marketing centrado nas pessoas
Recomendação Personalização
[People Marketing]
Quem comprou sapato comprou meia Ricardo, qu...
Como descobrir a pessoa e seus interesses
por trás do usuário?
DESAFIOS
1. Entender quem são as pessoas por trás de cada usuário
2. Entregar campanhas personalizadas em escala
3. Medir ...
Oportunidade: 90% do seu tráfego vai embora sem fazer nada
O visitante não é mais um cookie!
Quem é o Marcio e os seus interesses
Facebook pode ajudar
Mas peça apenas o necessário...
?
Entendendo cada pessoa
Perfil Social
Navegação
Legal, mas o que fazer com tanta informação?
Histórias de sucesso
Como criar uma base de emails pessoas
O email não é suficiente, mas
como descobrir o interesse de cada pessoa?
Tentativa 1
Pergunte o que as pessoas querem!
FAIL
Tentativa 2
Use as redes sociais para
entender as pessoas
{
"id": "182614806880",
"about": "Comunidade de profissionais, estudantes e mestres em tecnlogias e
ferramentas voltadas p...
{
"id": "182614806880",
"about": "Comunidade de profissionais, estudantes e mestres em tecnlogias e
ferramentas voltadas p...
Tentativa 3
Monitore o comportamento das pessoas
Eu gosto de “Bem-Estar” porque
leio sobre isso.
Eu gosto de “Bem-Estar” porque
leio sobre isso.
WIN
Como engajar com
comunicação humanizada?
JuliaJulia
Gostou deste, Julia? Também achamos que tem a
sua cara
Amiga, é você?
Julia
[A]
Julia
Oi Julia, gosta de descontos? Então vamos te dar um
presente especial para você
[B]
Julia
Oi Julia, temos ...
Julia
[A]
Julia
Oi Julia, gosta de descontos? Então vamos te dar um
presente especial para você
[B]
Julia
Oi Julia, temos ...
JuliaJulia
Não me mata de curiosidade!
clicando em 3, 2 ...
Emails humanizados vencem!
naoresponda@empresa.com
2 x mais cliques
Emails humanizados vencem!
naoresponda@empresa.com
Entenda a linguagem do seu público
Venda sem ser vendedor :/
Entregue experiências na hora certa!
3 passos para converter mais com
People Marketing
● Cadastre mais pessoas
● Colete informações importantes (social + compo...
Mas será que isso funciona?
e mais...
+ 3,5 milhões de pessoas conectadas
+ Conversões de CTR até 15x maiores
+ até 18% de...
People Marketing
Porque por trás de cada usuário existe uma pessoa
ricardo@soclminer.com
Obrigado!
Social Miner: Webinar people marketing em 30 min
Social Miner: Webinar people marketing em 30 min
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Social Miner: Webinar people marketing em 30 min

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Apresentação utilizada no nosso webinar de People Marketing realizado por E-commerce Brasil, Social Miner e iMasters

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Miner: Webinar people marketing em 30 min

  1. 1. People Marketing em 30 min Realização:
  2. 2. Prazer eu sou o Ricardo :) Co-fundador da Social Miner Mestre em Inteligencia Artificial pelo ITA Passado: Data-Scientist Peixe Urbano Professor na Anhembi Morumbi Pesquisador no Brasil/França
  3. 3. Como as empresas FAZIAM marketing online REFRIGERADORTodo mundo 20% OFF, SÓ HOJE!
  4. 4. Como as empresas FAZEM marketing online REFRIGERADORQuem Viu Refrigerador 20% OFF, SÓ HOJE!
  5. 5. Como as empresas FAZEM marketing online REFRIGERADORQuem Viu Refrigerador 20% OFF, SÓ HOJE!
  6. 6. People Marketing Porque por trás de cada usuário existe uma pessoa
  7. 7. Marketing centrado nas pessoas Recomendação Personalização [People Marketing] Quem comprou sapato comprou meia Ricardo, que tal trocar as meias velhas?
  8. 8. Como descobrir a pessoa e seus interesses por trás do usuário?
  9. 9. DESAFIOS 1. Entender quem são as pessoas por trás de cada usuário 2. Entregar campanhas personalizadas em escala 3. Medir os resultados
  10. 10. Oportunidade: 90% do seu tráfego vai embora sem fazer nada
  11. 11. O visitante não é mais um cookie!
  12. 12. Quem é o Marcio e os seus interesses
  13. 13. Facebook pode ajudar Mas peça apenas o necessário... ?
  14. 14. Entendendo cada pessoa Perfil Social Navegação
  15. 15. Legal, mas o que fazer com tanta informação?
  16. 16. Histórias de sucesso
  17. 17. Como criar uma base de emails pessoas
  18. 18. O email não é suficiente, mas como descobrir o interesse de cada pessoa?
  19. 19. Tentativa 1 Pergunte o que as pessoas querem!
  20. 20. FAIL
  21. 21. Tentativa 2 Use as redes sociais para entender as pessoas
  22. 22. { "id": "182614806880", "about": "Comunidade de profissionais, estudantes e mestres em tecnlogias e ferramentas voltadas para o desenvolvimento web.", "can_post": true, "category": "Website", "checkins": 284, "cover": { "cover_id": "10152550539121881", "offset_x": 0, "offset_y": 0, "source": "https://scontent.xx.fbcdn.net/hphotos-xfa1/ "id": "10152550539121881" }, "description": "O iMasters congrega uma comunidade extremamente ... O que você consegue dizer sobre o que uma pessoa curte no Facebook?
  23. 23. { "id": "182614806880", "about": "Comunidade de profissionais, estudantes e mestres em tecnlogias e ferramentas voltadas para o desenvolvimento web.", "can_post": true, "category": "Website", "checkins": 284, "cover": { "cover_id": "10152550539121881", "offset_x": 0, "offset_y": 0, "source": "https://scontent.xx.fbcdn.net/hphotos-xfa1/ "id": "10152550539121881" }, "description": "O iMasters congrega uma comunidade extremamente ... O que você consegue dizer sobre o que uma pessoa curte no Facebook? FAIL
  24. 24. Tentativa 3 Monitore o comportamento das pessoas
  25. 25. Eu gosto de “Bem-Estar” porque leio sobre isso.
  26. 26. Eu gosto de “Bem-Estar” porque leio sobre isso. WIN
  27. 27. Como engajar com comunicação humanizada?
  28. 28. JuliaJulia Gostou deste, Julia? Também achamos que tem a sua cara Amiga, é você?
  29. 29. Julia [A] Julia Oi Julia, gosta de descontos? Então vamos te dar um presente especial para você [B] Julia Oi Julia, temos uma novidade! Agora vamos conseguir te ajudar a economizar por aqui. Dá uma olhada Cuidado com call-to-actions
  30. 30. Julia [A] Julia Oi Julia, gosta de descontos? Então vamos te dar um presente especial para você [B] Julia Oi Julia, temos uma novidade! Agora vamos conseguir te ajudar a economizar por aqui. Dá uma olhada Cuidado com call-to-actions 20% + cliques
  31. 31. JuliaJulia Não me mata de curiosidade! clicando em 3, 2 ...
  32. 32. Emails humanizados vencem! naoresponda@empresa.com
  33. 33. 2 x mais cliques Emails humanizados vencem! naoresponda@empresa.com
  34. 34. Entenda a linguagem do seu público
  35. 35. Venda sem ser vendedor :/
  36. 36. Entregue experiências na hora certa!
  37. 37. 3 passos para converter mais com People Marketing ● Cadastre mais pessoas ● Colete informações importantes (social + comportamento) ● Entregue o conteúdo certo para a pessoa certa na hora certa
  38. 38. Mas será que isso funciona? e mais... + 3,5 milhões de pessoas conectadas + Conversões de CTR até 15x maiores + até 18% de aumento nas vendas
  39. 39. People Marketing Porque por trás de cada usuário existe uma pessoa
  40. 40. ricardo@soclminer.com Obrigado!

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