Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth. Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C. SXSW Interactive 2018 Panel organized by Esteban Contreras, VP of Product at HYP3R.