Facebook: stronger for engagement & sharing
Even comparing native performance in Facebook to
native performance in YouTube, early evidence suggests
that Facebook delivers significantly better
The recent John Lewis Christmas ad delivered 0.8%
engagement in YouTube (from 18.5m views at the time of
writing), while Facebook delivered 5.2% engagement
(from 6.2m views).
That’s a 550% improvement.
And Facebook drove 160% more shares (159,000) than
YouTube (61,000) from a third of the views.
Put another way, when it came to Monty the Penguin, Facebook
video accounted for 72% of the shares from only 25% of the views.