The Problem of Autoplay
• Facebook’s decision to autoplay videos on desktop and mobile without sound artificially
inflates view counts.
• It’s also resulting in extremely poor completion rates for video advertising distributed on the
platform (one commentator cited a 25% completion rate for Facebook, compared to a
typical 80% rate in YouTube).
• We’d say it’s a fairly safe bet this is so low due to the scrolling screens that whizz by auto-
play videos. Not ideal.