2014: Trend Review
When Marshall came up with this bad boy towards the end of last
year, we all thought he was nuts. But with the advent of hyper-
targeting on Facebook, the smartest brands of 2014 really took this
to the next level.
Our favourite example:
Did you know that for the 2014 Superbowl, Coca-cola made 12
different cuts of its ‘America is Beautiful’ ad and targeted across the
many cultures, races, and creeds that live therein?