We live in an exciting age of expansive connectivity and innovative technologies that provide immersive experiences. But on-the-go and mobile-centric lifestyles demand a shift in the way those experiences are being delivered. As software gets smaller and we move from applications to apps to widgets, mobile devices are getting smarter about how and when to interact with the user. This webinar, with guest presenter Michael Griffith, VP of User Experience and Executive Creative Director at Bottle Rocket, explores: - The intersection of brands and consumers’ mobile lifestyles - How contextual and “in the moment” interactions are happening via notifications, widgets and wearables - How you can take advantage of streamlined interactions designed for the phone, the watch and screen-less wearables

1. small screens of the future and other mobile trends
SIZE DOESN’T MATTER
michael.griffith@bottlerocketstudios.com

2. beacons and sensors

3. analytics and insights

4. data exhaust

5. hyper-personalized customer service

6. brick and mobile

9. brand currencies

10. hardware integration

11. technology is outpacing brands
but trailing user expectations

12. technology is no longer an experience in itself

14. emerging platforms

15. data sharing, APIs, and SDKs

16. systems design vs. screen design

17. trends in social
a return to communities
a return to anonymity
contextual design
realtime reviews, comments, and social

18. micro ux
• Notifications
• Widgets
• Watches
• Extensions
experiences are getting smaller

19. micro experiences

20. hardware is getting smaller

21. software is getting smaller

22. The details are not the details.
They make the design.
Charles Eames

24. contextual experience design
location
time
events
algorithms

25. widgets, notifications,
extentions and the watch

26. widgets

27. notifications

28. extensions

29. extensions and data sharing

30. extensions and data sharing
+ =

31. menu notification glance watch app
long
notification
force
touch

32. Questions?

33. THANK YOU michael.griffith@bottlerocketstudios.com