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Twitter Best Practices For Health Communicators

Twitte rhas grown to more than 8 million users in the U.S. and companies, non-profits and government organizations are increasingly joining Twitter to interact with their constituents online. The challenge lies in understanding how to best use Twitter to the benefit of an organization. Twitter can be a powerful tool for health marketers to create community and provide useful information to their supporters, advocates and other constituents. Twitter’s ability to connect people with similar interests can be harnessed for the greater social good if users adhere to a few key best practices. After viewing this presentation, you will be able to describe: 1) What Twitter is, the basics of how it works, and why health communicators should be using it; 2) How to follow the three easy steps, Follow, Create Content and Engage to build community on Twitter; and 3) The do’s and don’t’s of participating in the Twitter community.

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National Conference for Health Communication, Marketing and Media Twitter Best Practices for Non-Profits and Health Communicators August 2009
What is Twitter?
What is Twitter?- Quick facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4
Twitter Enables Real Time, Broad Reach Followers Receive Tweet User sends a Tweet  Followers Read, Reply or Re-Tweet Two-way communication
Twitter Vocabulary 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Opportunity for Health Communicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9 Harness the power of Twitter for the greater social good
Three Simple Steps for using Twitter
[object Object],11
Issue Advocacy: Follow ,[object Object],[object Object],[object Object],[object Object],40
@RedCross The Red Cross uses Twitter to “to get important info out to affected people in the immediate aftermath of a disaster”.  They also tweet preparedness tips and disaster information, health alerts and helpful resources. Updates are made frequently, and remain relevant to the issue at hand.  38
Issue Advocacy: Create ,[object Object],[object Object],[object Object],[object Object],[object Object],41
@CDCemergency CDC Emergency is creating great content that people find valuable as evidenced by their nearly 600,000 followers.  They Tweet information about the Pandemic Flu and other relevant information about public health emergencies.
Issue Advocacy: Engage ,[object Object],[object Object],[object Object],[object Object],42
@LIVESTRONG LIVESTRONG does and excellent job engaging their supporters, replying to their tweets, retweeting relevant information and providing value to their followers.  They promote conversation about cancer on their Twitter handle, causing widespread support in the Twitter community.
#BlameDrewsCancer BlameDrewsCancer is a hashtag that a recently diagnosed cancer patient, Drew Olanoff created to “beat up on cancer”.  The hashtag turned into a humorous trend on twitter with everyone blaming Drew’s cancer for their problems.  He recently partnered with LIVESTRONG and is trying to find a sponsor to donate a dollar to the organization for every #blamedrewscancer tweet.
Twitter Best Practices
Twitter Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],45
Twitter Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],47
Additional Resources and Take Aways
Top 10 Twitter Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],54
Top 10 Twitter Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],55
Additional Resources  http://delicious.com/360DI/twitter 57
Questions? ,[object Object]

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Twitter Best Practices For Health Communicators

  • 1. National Conference for Health Communication, Marketing and Media Twitter Best Practices for Non-Profits and Health Communicators August 2009
  • 3.
  • 4. Twitter Enables Real Time, Broad Reach Followers Receive Tweet User sends a Tweet Followers Read, Reply or Re-Tweet Two-way communication
  • 5.
  • 6.
  • 7. Three Simple Steps for using Twitter
  • 8.
  • 9.
  • 10. @RedCross The Red Cross uses Twitter to “to get important info out to affected people in the immediate aftermath of a disaster”. They also tweet preparedness tips and disaster information, health alerts and helpful resources. Updates are made frequently, and remain relevant to the issue at hand. 38
  • 11.
  • 12. @CDCemergency CDC Emergency is creating great content that people find valuable as evidenced by their nearly 600,000 followers. They Tweet information about the Pandemic Flu and other relevant information about public health emergencies.
  • 13.
  • 14. @LIVESTRONG LIVESTRONG does and excellent job engaging their supporters, replying to their tweets, retweeting relevant information and providing value to their followers. They promote conversation about cancer on their Twitter handle, causing widespread support in the Twitter community.
  • 15. #BlameDrewsCancer BlameDrewsCancer is a hashtag that a recently diagnosed cancer patient, Drew Olanoff created to “beat up on cancer”. The hashtag turned into a humorous trend on twitter with everyone blaming Drew’s cancer for their problems. He recently partnered with LIVESTRONG and is trying to find a sponsor to donate a dollar to the organization for every #blamedrewscancer tweet.
  • 17.
  • 18.
  • 20.
  • 21.
  • 22. Additional Resources http://delicious.com/360DI/twitter 57
  • 23.

Notas del editor

  1. Twitter has it’s own unique little language. Here are some terms I will use throughout the presentation
  2. Growth of their Twitter handle=2,000 Nov. 7 th to 21,000 on July 24th
  3. One quibble is they aren’t following people back or engaging in conversation here. This may work for this account, but it isn’t going to work for all organizations.