Special Event Sites Marketing Alliance
January 14, 2015
The State of Technology: 2015

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Audience/Presenter Agreement

Hello, my name is Dan Berger
Founder & CEO
@danberger

1. Identify the latest
technology trends.
2. Review predictions for the
next 20 years in our
industry.
3. Apply these trends to
serving your membership.
Learning Objectives

2 Mega Tech Trends

Software is eating the world

Netflix: $25.6B
Tesla: $23.7B
Macy's: $19.7B
WhatsApp: $19B
Whole Foods: $19B
Gap: $18.9B
Sony: $17.7B
United Airlines: $15.7B

#HashtagDate
Interactive Exercise
How does the proliferation of
software impact your
organization?

Mobile is eating the world

Mobile traffic now accounts for 37% of total
online traffic.
-- AddThis Q3 Mobile Report

#HashtagDate
Interactive Exercise
How does the proliferation of
mobile impact your organization?

What does it all mean?

11 Macro Tech Trends

Technology-driven networks have
arrived

2000
The cost of a
customer running a
basic Internet
application in the
cloud was
approximately
$150,000 a month.
2013
Running that same
application today
costs about $1,500 a
month.
Cloud computing has driven the
cost of software down

Apps are starting to die a slow death

Privacy has been forever redefined

The cycle of innovation continues
to be accelerated

#HashtagDate
Interactive Exercise
● Technology-driven networks
● Cloud computing
● Reinventing apps
● Privacy
How do these trends impact your
organization?

The browser is the new operating system

Traditional business processes are
being automated rapidly

Disruptive business models drive
costs down

#HashtagDate
Interactive Exercise
● Browsers
● Automation
● Disruptive business models
How do these trends impact your
organization?

Piecing it all together...
Predictions for the Next 20 Years

The Discipline of Event Planning

Special Events Magazine
"Lifting the Curtain on Live Events," Think with Google, 2014
Brookings Institute
There will be more events.
25% of Corporate Planners expect events in 2015.
Live Nation Concert Revenue was up 29% in Q1 of 2014.
Google search for sport tickets up 32% from 2 years ago.
The middle class will grow from 2B to 5B by 2030.

The number of event planners will
continue to rise significantly.

Event planners will be more
strategic than ever.

Manage
Source
Communicate
Plan
Objectives
Data
Organization’s Mission
Technology
Technology
Project MgtScheduling
Transportation HousingSite Selection
Surveys
Badges,
Check-in, etc
Email
Marketing
Speaker Mgt Design
Reg Social Media
Reports
Measure
Database
Logistics
The
Event/Meeting
Planning
Process
Pyramid
Learning
Zone
(c) Social Tables, 2014

Event planning will be a more
respected and common field.

The industry will consolidate.

Event Marketing

“Internet Trends 2014” by KPCB
True ROI will be achievable.

Event Technology

Event planning as we know
it will be automated.

Virtual audiences will be
a basic component of events.
1990s 2010s

Event planning software will
be free and integrated.

Custom event apps will
no longer exists.

Group business will be booked
mostly online.

Event Logistics

Event space will be more
commoditized than ever.

Unions will no longer be an issue.

Everything you will need will
be available on-demand.

Events will mostly be indoors
or under covered structures.

Event Business Model

There will be a subscription
model for events.

There will be no cash at
events.

Events will be crowdfunded.

Free events will be expected by
consumers.

Event Content

Education will be the key
component at meetings.

Content will be crowdsourced.

Event Attendees

Events will be smaller and
more intimate.

Learning
Zone

Discovery will be seamless
and perfect.

People will pay more money
to experience not attend.

Announcing
How can sponsors help announce the
event? Can sponsors be involved in
promotion, marketing, distribution? The
event branding?
Attracting
Can sponsors be involved in campaigns or
offerings to attract attendees? Giveaways,
raffles, incentives? Content building up to
the event?
Anticipating
Are you using sponsor offers to build
anticipation? Can you include them in social
media campaigns? How can you get your
audience interacting before the event?
Entering
What will each attendees first interaction
with your sponsors be? Is it engaging? What
would make your attendees aware of the
sponsors immediately?
Experiencing
Are sponsors part of the experience? How
can they be involved during the event?
Consider the entertainment, technology,
food, program, etc.
Engaging
How did your sponsors interact with
attendees? What can you as an organizer
do to inspire these interactions? Was
everyone engaged?
Exiting
How could sponsors enhance the exiting of
your event? What utility is needed or could
be provided? Consider transportation,
directions, gifts, etc.
Extending
How was the life of the event prolonged
after it officially ended? Consider post-event
communication, follow-up, sharing content,
etc.
Learning
Zone

Source: eMarketer, April 2014
Face-to-face interactions will
be even more coveted.

12/14/2015
Dan Berger
dan@socialtables.com
917-359-7757
@danberger
Contact information