Several brands have thousands of people walking into their stores, their cinema houses, their coffee shops, etc. each day. People who are also on Facebook, on Twitter, etc. And yet these brands have low fan followings on Social Media. And they are struggling to build those up. Perhaps burning money on media buy, to do so. How about energizing those footfalls to become fans?? And of course, thereafter, get the fans back into the stores?! That is the proposition offered here. Would love to read your comments.

1. Converting Footfalls to Fans, and Fans to Footfalls

3. WoW

4. Why do they not go here??

5. Why do they not go here??

7. Some random samples

9. Footfalls? Not just literally..

11. Then come the Means.. How do I do it? This is a brave attempt. Easier ways exist!

12. Easier Ways…

13. They don’t come easy though. Persuade..!

14. Before persuading consumer, we have to persuade another animal, often.. The client… lol.. Ok, not all of them.. (* my client – if you are seeing this, this is obviously NOT about you – please don’t mind)

16. A Client we were able to convince

17. And the results..

19. So hopefully client agrees, and you’re on What Next??

22. Handle with Care though.. Your Footfalls… ..are not Footballs!

23. Thank You… Questions?? SANJAY MEHTA [email_address] Twitter: @sm63 www.socialwavelength.com Tel: +91-98200-40918