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Fontys & Buzzer - 2010 Project

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Willem Sodderland
Willem Sodderland

Presentatie voor de Fontys Hogeschool in Tilburg, 2 februari 2010.

BusinessNews & Politics
1 of 18
Word of Mouth Marketing Taking Buzzer to France. 2 februari 2010
What’s wrong with this picture ? Let’s discuss marketing paradigms.
Word of Mouth Marketing Social marketing Product seeding Twitter marketing Blog marketing Viral marketing Community Marketing Influencer Marketing Stealth Marketing Shilling Pop-up retail Co-creation Crowdsourcing Evangelist Marketing User Generated Content Referral Programs Marketing 2.0, PR 2.0 Product Reviews, Testimonials Advertorials & Commercial Content Social networks Branded communities Marketing 5.0 ?
WoM = Open Source Marketing Customer Participation Word of Mouth Marketing Open Source Marketing
Football Coaches & Car Repair Auctions myfootballclub.co.uk Become a coach and trainer of a football club mijnautoreparatie.nl Auction your car repair to car repairshops and pick the best ‘bidder’.
Asus: You, me , WE PC
Open Source Politics & Crowdfunding Draft Obama Initiated by volunteers without Obama’s knowledge
Challenge: how to reach the consumer Advertising Interruption Incredible Mass ‘Push’ Vs. Individual Interaction Your Place & Time Credible Word of Mouth
The essence of Word of Mouth. 1 Advertising makes people curious Word of Mouth makes curious people comfortable to buy 3 2 Product experiences create word of mouth
Buzzer.
Buzzer: Product, Story & Buzz Online Product-experience & BuzzTools The brand Generate Trial & Buzz (The market) (selected consumers) Feedback on Product & Marketing Offline (the buzzer platform)
Buzzer Campaign Concept Buzz Boosting BuzzKit Stimulate, report and communicate Product & Objectives Equip Buzzers BUZZER PLATFORM Tracking € € € € € € € €     € € € €     €  €    €  € €  €   € € € €   €  €  € €     € € € €   € € € € 24/7 Client Cockpit Buzzers buzz… Selection Buzzers € €  €  €   € € € € € €
Buzzable Blind Tasting Session.
Buzz(er) without limits. Services Food & Drinks Health & Wellness Web Electronics Entertainment
Going International…
Your mission is... Buzzer’s World Domination !
Q & (hopefully) A
Contact willem@buzzer.biz

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Fontys & Buzzer - 2010 Project

  • 1. Word of Mouth Marketing Taking Buzzer to France. 2 februari 2010
  • 2. What’s wrong with this picture ? Let’s discuss marketing paradigms.
  • 3. Word of Mouth Marketing Social marketing Product seeding Twitter marketing Blog marketing Viral marketing Community Marketing Influencer Marketing Stealth Marketing Shilling Pop-up retail Co-creation Crowdsourcing Evangelist Marketing User Generated Content Referral Programs Marketing 2.0, PR 2.0 Product Reviews, Testimonials Advertorials & Commercial Content Social networks Branded communities Marketing 5.0 ?
  • 4. WoM = Open Source Marketing Customer Participation Word of Mouth Marketing Open Source Marketing
  • 5. Football Coaches & Car Repair Auctions myfootballclub.co.uk Become a coach and trainer of a football club mijnautoreparatie.nl Auction your car repair to car repairshops and pick the best ‘bidder’.
  • 6. Asus: You, me , WE PC
  • 7. Open Source Politics & Crowdfunding Draft Obama Initiated by volunteers without Obama’s knowledge
  • 8. Challenge: how to reach the consumer Advertising Interruption Incredible Mass ‘Push’ Vs. Individual Interaction Your Place & Time Credible Word of Mouth
  • 9. The essence of Word of Mouth. 1 Advertising makes people curious Word of Mouth makes curious people comfortable to buy 3 2 Product experiences create word of mouth
  • 11. Buzzer: Product, Story & Buzz Online Product-experience & BuzzTools The brand Generate Trial & Buzz (The market) (selected consumers) Feedback on Product & Marketing Offline (the buzzer platform)
  • 12. Buzzer Campaign Concept Buzz Boosting BuzzKit Stimulate, report and communicate Product & Objectives Equip Buzzers BUZZER PLATFORM Tracking € € € € € € € €     € € € €     €  €    €  € €  €   € € € €   €  €  € €     € € € €   € € € € 24/7 Client Cockpit Buzzers buzz… Selection Buzzers € €  €  €   € € € € € €
  • 14. Buzz(er) without limits. Services Food & Drinks Health & Wellness Web Electronics Entertainment
  • 16. Your mission is... Buzzer’s World Domination !
  • 17. Q & (hopefully) A