The document discusses the evolution of Educational Television (EduTV) in Greece from a traditional broadcast model to a digital platform called "Educational Television 2.0" that emphasizes user-generated content and social networking. It provides examples of how EduTV is using its new online platform i-create and social media to engage students as active participants and creators of content. It also discusses EduTV's participation in several European projects aimed at promoting media literacy and sharing best practices in digital and online education.

1. Betty Tsakarestou Sofia Papadimitriou
Assistant Professor, Department of Communication, Digital and Social Media
Media and Culture, Panteion University Educational Radio- Television Ministry of Education,
PhD Candidate School of Humanities
Hellenic Open University
Educational Television 2.0
in Digital Media and Social Networks

2. Intersocial Workshop on Online Social Networks: Challenges and Perspectives

3. 1977-2010
• High-quality productions relevant to class curricula.
• A secondary objective is to promote lifelong learning
state policies.
• Dissemination
– Public broadcasting TV network (low ratings)
– DVDs on demand by school teachers
• A survey in 2007 on EduTV:
 good reputation but low penetration within educational community
 failure to reach wider publics
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

4. WE, THE MEDIA
The vision of EduTV is to empower students as
creators, researchers and global citizens reconnecting with a young audience
and moving on from traditional media in the digital era.
Students actively participate as
 digital media storytellers and content curators
 not consumers, but rather pro-sumers
 becoming active and responsible citizens
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

5. www.edutv.gr
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

6. Educational Television 2.0
a platform for creativity and collaboration
An open collaborative learning environment supporting interactions among members in discussions
and social networking applications (social objects).
www.i-create.gr
Emphasis in User Generated Content
✓ Teachers and students upload their own short videos
✓ Dialogue, rating and sharing happen around videos
✓ Linked with Social Networks
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

7. Η i-create σήμερα
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

8. Intersocial Workshop on Online Social Networks: Challenges and Perspectives

9. 190 schools participated
 90 videos,
 27 blogs and
 73 posters
were uploaded, enriching
everyone’s knowledge with UGC
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

10. Intersocial Workshop on Online Social Networks: Challenges and Perspectives

12. Mediterranean diet
376 Schools participated from
Greece,
Cyprus and
Greek Schools in Europe

13. A letter, a story: interactive game
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

14. Score against Violence. It's a Game, not War.
A Social Responsibility Campaign
initiated by Educational Radio-
Television disseminated across
different media: broadcast media,
i-create and social media,
co-sponsored by
 Greek School Network,
 National Television (ERT),
 European School Radio and
 National Thematic Network for
Health Education
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

15. This micro-site includes
an animated cartoon series with five spots
an interactive animated cartoon with “hot
areas”
hyperlinked to new pages with rich and
vivid digital content as videos, photos,
presentations in Prezi and Slideshare format
Students participating in the campaign
created their own slogans in
radio spots,
podcasts,
video-animations and
posters
using figures from the animated cartoon
series.

16. School Lab: science communication video contest

17. Contributing in
i-create
Intersocial Workshop on Online Social
Networks: Challenges and Perspectives

18. Commenting in
i-create
Intersocial Workshop on Online Social
Networks: Challenges and Perspectives

19. evaluating in
i-create
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

20. Social filtering
in
i-create
Intersocial Workshop on Online Social
Networks: Challenges and Perspectives

21. Sharing in
i-create

22. Mentoring in
i-create

23. Educational Radio-Television in Social Media
Intersocial Workshop on Online Social
Networks: Challenges and Perspectives

24. 125,000
56,000
The Educational TV Blog

25. Digital Content curation
Khan Academy: A free world-class education
for anyone anywhere.
Teaching channel: Everyone has a
story for an inspired teacher
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

26. Tweets 1006, Following 296, Followers 1042

27. Channel views: 500,000, Style: Educators

28. Educational Radiotelevision & Digital Media
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

29. Visitors 4988 (+2)
Created Feb 27, 2011
Created by Education...
Updated Jun 4
Posts 114
Followers 125
Reactions 166
Digital and Social Media in Education

30. MEDEAnet project
EduTV participates in MEDEAnet project aimed to promote media-based learning to
organisations and practitioners through local training and networking events, online
resources and knowledge sharing.
MEDEAnet partners will:
organise workshops sharing best practice
provide a 12-part series of public webinars on related topics
publish annual reports on media literacy and the use of media-based teaching resources
roll-out a large-scale dissemination and exploitation strategy on media and learning

31. MEDEA awards
MEDEAnet will also exploit best practices of the annual competition MEDEA
Awards and extend its network. The MEDEA Awards is a free-to-enter multilingual
competition recognising and rewarding innovation and excellence in the use of
media in education.
The Media & Learning Conference 2012 is aimed at policy makers and
practitioners who want to to contribute to the development of digital and media
skills in education and finding new and effective ways to embed media into the
learning process.
Intersocial Workshop on Online Social Networks: Challenges and Perspectives

33. Thank you!
edutv@minedu.gov.gr
www.edutv.gr
www.i-create.gr
www.medeanet.eu
www.medea-awards.eu
Intersocial Workshop on Online Social Networks: Challenges and Perspectives