Development and implementation of marketing plan for handicrafts of Birbhum cluster namely kantha stitch, batik print, tussar silk and leather products in local, national and international market

1. DEVELOPMENT AND IMPLEMENTATION OF MARKETING PLAN FOR
HANDICRAFTS OF BIRBHUM CLUSTER NAMELY KANTHA STITCH, BATIK PRINT,
TUSSAR SILK AND LEATHER PRODUCTS IN LOCAL, NATIONAL AND
INTERNATIONAL MARKET.
Om Prakash N. Choudhary
Pratik Ghosh
Preti Kedia
Sanjeev Kumar
Saptarishi Bagchi
Tej Prakash
BATCH-[2008-10]
MASTER OF FASHION MANAGEMENT
DEPARTMENT OF FASHION MANAGEMENT STUDIES
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
[KOLKATA]

2. DECLARATION
We hereby declare that the Project entitled “Development and Implementation of
Marketing Plan for handicrafts of Birbhum Cluster namely Kantha Stitch, Batik Print,
Tussar Silk and Leather products in Local , National and International Market” submitted
towards, partial fulfilment of the Degree of Master of Fashion Management is our
original work and no part of the project has been copied from any other reports or any
other work carried by someone else which has been submitted for any other
degree/award.
However, any material taken from any other published source has been suitably
referred and acknowledged at various places.
Name:Preti Kedia
Roll number:1
Name:Pratik Ghosh
Roll Number:2
Name:Tej Prakash
Roll Number:3
Name:Saptarshi Bagchi
Roll Number:4
Name:Om Prakash Choudhary
Roll Number:15
Name:Sanjeev Kumar
Roll Number:30
Centre: Kolkata

3. CERTIFIACTE FROM GUIDE REGARDING COMPLETION OF WORK
This is to certify that the Project entitled “Development and Implementation of Marketing
Plan for handicrafts of Birbhum Cluster namely Kantha Stitch, Batik Print, Tussar Silk
and Leather products in Local, National and International Market” submitted towards the
partial
fulfilment
of
the
Degree
of
Master
of
Fashion
Management
by....................................................... is his original work under my guidance and the
results are based on the research done by him.
(...........................................)
Name of Guide/Designation
Date:
Place:

4. ACKNOWLEDGEMENT
We
are grateful to NIFT for providing me an opportunity to do research work on
“Development and Implementation of Marketing Plan for handicrafts of Birbhum Cluster
namely Kantha Stitch, Batik Print, Tussar Silk and Leather products in Local , National
and International Market” .We express our whole hearted thanks to our guide Dr
Sougata Banerjee for his encouragement and moral support in organizing our work and
giving me valuable tips for making it presentable.
We are indebted to.Mr. Dibyendu Bikash Datta , CIC and mentor who has guided and
supervise us throughout this study. I have no words to express our gratitude to him.
We are also thankful to Mrs. Bharti Moitra, Mrs. Ritu Malhotra and Mr. Gangadhar Malik
for providing us the details of conducting the research from its inception.
I will be failing in my duty if I do not mention the name of my CC Prof. Taposh Kr
Bhattacharya and other faculty members for their help in my Degree Project.
Lastly we are also obliged to Ms. Meghna Mitra, Mr. Shantanu, the members of Mahila
Mahasangha and all other people for providing us valuable informations.
Omprakash choudhary
Preti Kedia
Pratik Ghosh
Sanjeev Kumar
Saptarshi Bagchi
Tej Prakash
Master of Fashion Management
(Batch:2008-2010)

5. TABLE OF CONTENTS
CHAPTER NUMBER
TITLE
PAGE NUMBER

6. LIST OF TABLES
TABLE NUMBER
TITLE
PAGE NUMBER

7. LIST OF GRAPHS
GRAPH/FIGURE
NUMBER
TITLE
PAGE NUMBER

8. RESEARCH OBJECTIVES
Primary Objective:
•
Development and Implementation of Marketing Plan for Handicrafts.
Secondary Objectives:
•
Development of product catalogue for cluster products.
•
Identification of Potential buyers in the different markets.
•
Generation of Sales for Handicraft products.

9. RESEARCH METHODOLOGY
Primary Data: Exploratory Research
•
Market Survey
•
Observation
Secondary Data:
•
Buyer’s and Exporter’s Information
•
Legal Documents
•
Information about Trade Fairs
•
Other collected information

10. INTRODUCTION TO HANDICRAFTS IN INDIA
Handicrafts constitute an important segment of the decentralized/unorganized sector of
Indian economy. Originally, started as a part time activity in rural areas, it has now
transformed in flourishing economic activity due to significant market demand over the
years. Handicrafts have big potential as they hold the key for sustaining not only the
existing set of millions of artisans spread over length and breadth of the country, but
also for increasingly large number of new entrants in the crafts activity. Presently,
handicrafts are contributing substantially in employment generation and export. The
Handicraft sector has suffered due to very nature of being in the unorganized sector
with additional constraints like lack of education, capital, poor exposure to new
technologies, absence of market intelligence and poor institutional framework.
The handicraft sector enjoys a special significance in the country’s economy in terms of
employment generation as well as earning of foreign exchange through exports.
Estimates based on the population census, survey (NSSO), NCAER survey and other
studies and information available for the unorganized cottage industry sector reveal that
the annual growth rate of employment (both direct and indirect) in the handicrafts sector
could be around 2.5%.
Craftspersons form the second largest employment sector, second only to agriculture.
According to statistics from craft NGOs, there are about 23 million craftspersons in India
today. In the old days, craft was the only industry known to mankind. Products were
made based on the market requirements, harnessing the skills of communities, utilising
traditions handed over from father to son. Craft bore utilitarian features which melded
with aesthetics. With foreign dominance Indian craft and the handloom industry were
severely exploited; and the attitude of submission and acceptance added to the
downslide. Some of the urban sophisticates dictated by western trends dismissed craft
as being part of the impractical aesthetics milieu and recoiled at being labelled "arty" desi style. It was only after independence that the need to redefine and rediscover a
status for craft was keenly felt, and awareness for protecting skills was accentuated by

11. craft activists, and slowly agencies for craft development were established by the Indian
Government.
The craft or handicraft sector is the largest decentralized and unorganized sector of the
Indian economy. Craftspeople form the second largest employment sector in India,
second only to agriculture. Handicrafts are rightly described as the craft of the people:
there are twenty-three million craftspeople in India today. In India, craft is not merely an
industry but a creation symbolizing the inner desire and fulfillment of the community.
While handicrafts, be it metal ware, pottery, mats, wood-work or weaving, fulfill a
positive need in the daily life of people, they also act as a vehicle of self-expression, and
of a conscious aesthetic approach.
Handicrafts being a state subject, its development and promotion are the primary
responsibility of the State Government. However, the Office of the Development
Commissioner (Handicrafts) has been supplementing their efforts by implementing
various developmental schemes at the central level for the handicrafts sector.

12. SWARANJAYANTI GRAM SWAROJGAR YOJNA
The SGSY self employment programme has been launched by Government of India
w.e.f. 1.4.1999 with a holistic approach by replacing schemes like Integrated Rural
Development Project (IRDP), Training for Rural Youth and Self Employment
Programme (TRYSEM), DWCRA, Supply of Improved Toolkit to Rural Artisans (SITRA),
MWS and Gramya Krushi Yojana etc.
Objective
• Development of Micro-entrepreneurs by utilizing resource and services available
in rural area.
• Formation of Self Help Groups (SHG) and User Groups (UG) to increase
efficiency and self sufficiency.
• Adoption of Key activities.
• Development of rural technology.
Beneficiary
BPL families are targeted people to be eligible to get this opportunity. The beneficiary is
named as Swarojagary (self earning person) and Self Help Group (SHG)
Self-Help Group:
A Self- Help Group (SHG) may generally consist of 10-20 persons. However, in difficult
areas like deserts, hills and areas with scattered and sparse population and in case of
minor irrigation and disabled persons, this number may be from 5.20. The difficult areas
have to be identified by the state level SGSY Committee.
Compositions of the Self-Help Group:
Generally all members of the Group should belong to families below the poverty.
However, if necessary, a maximum of 20%, and in exceptional cases, where

13. essentially required, up to a maximum of 30% of the members in a Group may be
from families marginally above the poverty line, living continuously with BPL families
and if they are acceptable to BPL members of the Group. The APL members of Group
will not be eligible for subsidy under the scheme and shall not become office bearers (
Group leader, assistant group leader or treasurer ) of the group. The BPL families
must actively participate in the management and decision making which should not be
entirely in the hands of APL families.
In case of disabled persons a group may comprise of persons with diverse disabilities
or group may comprise of both disabled and non-disabled persons below the poverty
line.
Aim
i) Upliftment of BPL (Below Poverty Line) families in rural areas.
ii) To assist under bank credit and Government Subsidy.
iii) Each Swarojagary would get Rs.2000/- PM. after repayment of bank loan.
Government Assistance
There is no limit of loan amount but certain limitations are provided for Government
assistance. The subsidy amount may be allowed only after full payment of bank loan.
The following are the criteria for subsidy:
(1) For SC/ST Swarojagary:- 50% or Rs.10,000/- of loan amount which ever is less.
(2) For general Swarojagary:- 30% or Rs.7500/- of loan amount which ever is less.
(3) In case of SHG 50% or Rs.1,25,000/- of loan amount which ever is less.
(4) There is no limit in case of Irrigation sector in respect of group finance.

14. CLUSTER DEVELOPMENT AND ROLE OF NIFT
The Cluster Development Initiative (CDI) is a Special Project under the aegis of the
Swaranjayanti Gram Swarojgar Yojna of the Ministry of Rural Development.
Government of India and the only initiative of its kind in the world to be undertaken by a
fashion institute. The CDI coalesces the traditional creativity of India’s rich craft heritage
with contemporary design and marketing strategies. Incorporating fair trade practices
and ethical consumerism in its operations. It aims to benefit ten thousand crafts persons
(seventy percent of who live below the poverty line) over three years in the five clusters
of Birbhum (West Bengal), Dhar (Madhya Pradesh), Surendranagar (Gujrat), Kozhikode
(Kerla), and Hampi (Karnataka). Already, a mutually advantageous link has been
established between nine hundred NIFT students and three thousand artisans, who
gave together created over two thousand five hundred new products. Two hundred and
eighty self-help group have been formed which have provided impetus to the clusters in
the areas of product design and development, marketing and promotion. Further, NIFT
has collaborated with the Offices of the Development Commissioner – Handicraft for
showcasing and marketing of the products created under the initiative.
About the Project:
Craft documentation was introduced in the curriculum, with the idea of sensitizing
design students who came from city background towards regional craft traditions of
India in 1990. This gave them a good exposure to the rural crafts in there natural habitat
where they were made by the artisans from locally available materials and using home
made tools. The exposure resulted in developing greater sensitivity and appreciation of
the crafts and the indigenous processes. Since this was a one time activity there was no
long term association of the students and NIFT with the crafts and artisans which was
much needed.
In 2003 when the curriculum of NIFT was restructured, an industry survey was
conducted, and a strong need was felt by the industry that NIFT should play a
preeminent role in bringing the craft legacy of India to the main stream. This need

15. clubbed with the vision of NIFT for concern for social and human values led to the
evolution of Cluster development initiative. This initiative has been interwoven with the
curriculum of the NIFT, through which all the students across Design, Technology and
Management visit the cluster after 4th Semester.
NIFT approached Ministry of rural development with a project plan focusing on clear
deliverables. The Project was sanctioned by the ministry in five clusters under Special
Projects of the Swarnjayanti Gram Swarozgar Yogna (SGSY) of Ministry of Rural
Development, Govt. Of India. NIFT has identified 5 craft clusters and operationalized
the project in five centers of NIFT which are as follows:
State
Cluster
NIFT, Centers
1. West Bengal
Birbhum
NIFT Kolkata
2. Gujarat
Surendranagar
NIFT Gandhinagar
3. Kerala
Khozhikode
NIFT Chennai
4. Karnataka
Hampi
NIFT Bangalore
5. Madhya Pradesh
Dhar
NIFT New Delhi
Funding:
NIFT proposal was to intervene at holistic level and provide common platform for
various Govt. and non Govt. agencies. To involve the state Govt. in the initiative
proposals were made to various state govt. to contribute 25% funds for the project.
Selection of five clusters in the first phase was made on first cum first basis. Hence the
funding agencies for the project are Central and State Govt. (Ministry of rural
development) in the ratio of 75: 25. And the total cost of the project is 15 crores , 3
crores for each center.

16. CLUSTER DEVELOPMENT INITIATIVE AT BOLPUR: ROLE OF NIFT KOLKATA
This project sponsored by the Ministry of Rural Development, Government of India and
Commissioner, Rural Development, Government of West Bengal aims at promotion of
Crafts & Textile Clusters and their distinctive styles for higher value realization. Over 9
million artisans are employed in this unorganized sector in India who have been
gradually marginalized due to competitive pressure of dynamically shifting market and
globalization. The Cluster Development Initiative of NIFT endeavors both the vision
building and capacity building objectives for approximate 2,000 rural artisans of Birbhum
District of West Bengal engaged in Kantha Stitch, Batik , Leather, Tussar Silk ,
Macramé through Design Development and Diversification, Skill upgradation training,
Innovation, Technological upgradation, Formation of self-help groups for linkages with
markets & financial institutions for sustainable income generation.
NIFT has been instrumental in implementing various projects for empowerment and
inclusion of people at all levels, through sustaining cultural diversity and enhancing local
employment potential.
Cluster development initiative of NIFT under the Swarnajayanti Gram Swarozgar Yojna
(SGSY) scheme of The Ministry of Rural Development, Government of India is a
significant step in this direction. SGSY is an effort of the government of India towards
offering a holistic program covering all aspects of self-employment such as organization
of the poor into self help groups (SHG), training, credit, technology, infrastructure and
marketing. The program has been designed to provide proper support and
encouragement to tap the inherent talents and capabilities of the rural poor. The intent
is to generate a revenue model aimed at self-sustenance of the artisans involved
through knowledge dissemination and entrepreneur building skills.

17. The implementation is done at three levels:
NIFT
Designs Studios,
Shared Resources &
Technology Support
ARTISANS
Rural Development
Enterprise Centre
CONSUMER
1. Design Studio (DS): as focal points are based in NIFT centres for service and
support of business development needs including trends, forecast, market
intelligence, innovation and product development as well as training and
knowledge dissemination for cluster development.
2. The development of market linkages, linkages with financial institutions and
networking with the trade partners and stake holders and establishing microenterprises has been initiated at the design nodes or Rural Development
Enterprise Centre (RDEC) at the clusters. This has been the nodal point to not
only facilitate the implementation of various initiatives, but also to pass on the
skills and competencies acquired as a result of various activities.
3. The activities of capacity building such as new product development, skills and
technological up gradation, common brands, etc. have been linked to the Shared
Resources & Technological Support Centres (SRTSC) at the sub-cluster
level.

18. 4. The Deliverables
This project is a three year project (March 2005-2008), with measurable deliverables for
each year end. The development initiative is aimed to alleviate poverty levels of over
2000 beneficiaries, most of them (70%) belonging to below poverty line (BPL) by
providing skill and sustained employment.
•
During the first year of the initiative, the deliverables were community
mobilization to form SHGs, to develop strategies for interventions in design,
technology and market and managed areas based on diagnostic study as well as
setting up DS, REDC and SRTC.
•
During the second year, the deliverables initiated change and enhancement
amongst the beneficiaries through development of business models. Facilitating
knowledge and business intelligence, design and technical up gradation, forging
alliances with trade partners, trade promotions and supply chain management,
as well as operationalize the DS, RDEC and SRTCS.
•
In the third year self sustainable models and structures will be developed and
implemented through strengthening and optimization of structures of supply
chain and quality standards, define product development, capacities and
capabilities building, implementing trading cycles, collective brand and formation
of federation of beneficiaries SHGs.
NIFT has also worked out a project evaluation plan for the entire project, which will be
based on a base line survey in the chosen clusters, followed by periodic updates of the
same, and then a conclusive survey at the end of the project period. The same shall
closely map all socio-economic developments in order to monitor the progress and
direction of the project.
The project aims to transfer and disseminate technology, information and skill resident
with the initiative to the grass roots level, thereby uplifting the living standards of BPL
families. It is very important that the whole effort is made into one brand which has a

19. ridge story to tell, quality products to offer, and can be capitalized by t he artisans for
years to come for a meaningful living.
Birbhum:
The Birbhum District of West Bengal occupies a very important part in the socio-cultural
activities of our country along with the Visva Bharti University at Santiniketan being
present in this area. From time immemorial, Birbhum has been famous for its Art and
Crafts. The great Artist Shri Nandalal Basu was the pioneer introducing the batik effect
on fabric and its uniqueness to Leather Crafts. This region is amongst the few, which
have been able to harness the potential of Traditional Vegetable Tanned Leathers and
utilize its unique characteristics of accepting pressure and mould ability to create a
pleasing aesthetic experience.
In the year 1923, Shri Susen Mukhopadhyaya called upon the craftsmen of this region
to come under the umbrella of a society which we know today as “Amar Kutir Society for
Rural Development”. This society is today one of the oldest and largest in India which
caters to a whole gamut of Traditional Handicrafts including Leather goods and
Accessories, Kantha Stitch Embroidery, Hand Batik, Bell Metal, Silk reeling & Spinning,
Terracotta, jute, bamboo and Shola Work amongst others. The main areas of handicraft
in the Birbhum District are Bolpur, Nalhati, Ilambazar and Rajnagar.
Crafts identified of Birbhum
•
Kantha Stitch
•
Batik
•
Leather
•
Tussar Silk
InfrastructureFacilities:
•
Design Studio is established at the NIFT Kolkata to serve and support for
business development needs including Trends, market Intelligence, Innovation
and Product Development.

20. •
Rural Development Enterprise Centre (RDEC)
is situated at Bolpur
Santiniketan and will serve as a liaison office between the cluster and the center
and will also function the development of Market Linkages, Linkages with
Financial Institutions and Net working with trade partners and stakeholder.
Promotion of the Cluster capacity and Common Brands and establishing micro
enterprises will be initiated at the Design Nodes or Rural Development Enterprise
Centre (RDEC) at the cluster. This will be the nodal point to not only facilitate the
implementation for various initiatives but also to pass on the skills and
competences
•
acquired
as
a
result
of
various
activities.
Shared Resources and Technology Support Centres (SRTSC) is set up at
Chhoto Simulia (near Bolpur), Rajnagar, Ilambazar (extension centre) and
Nalhati, which will serves a common facility center to all the sub clusters and
artisans who would like to avail facility. The activities of Capacity Building such
as New Product Development, Skills and Technological up – gradation, Trainings
etc. will also be linked to the SRTSC at the Sub-Cluster level.
RDEC and SRTSC Role
The development of Market Linkages, Linkages with Financial Institutions and Net
working with trade partners and stakeholder, Promotion of the Cluster capacity and
Common Brands and establishing micro enterprises will be initiated at the Design Nodes
or Rural Development Enterprise Centre(RDEC) at the cluster. This will be the nodal
point to not only facilitate the implementation for various initiatives but also to pass on the
skills and competences acquired as a result of various activities. Bolpur Santiniketan
has been identified as RDEC. The activities of Capacity Building such as New Product
Development, Skills and Technological up – gradation, Trainings etc. will be linked to the
Shared Resources & Technology Support Centers(SRTSC) at the Sub-Cluster level.
Chhoto Simulia(near Bolpur), Rajnagar, Ilambazar(extension centre) and Nalhati
have been identified as SRTSCs.

21. Centre Place
Block
Name
RDEC
Bolpur
Netaji Bazar Multiple Commodity Market Complex
Bolpur
SRTSC Chhoto Simulia Bolpur
Rajnagar
Tagore Society for Rural Development
Rajnagar Block Office
Tantipara Panchayat Building
Aligarh School Campus
Nalhati 1
Nalhati 1 Nalhati Panchayat Community Center
Major Crafts Identified
•
Kantha
The Sanskrit word kontha means 'rags.' One
legend links their origins to Lord Buddha and his
disciples, who used to cover themselves with
garments made from discarded rags that were
patched and sewn together. Rags displayed at
Indian shrines or tied to tree limbs symbolize
prayers and wards off the evil eye. The oldest extant kantha date from the early
1800s and is embroidered with blue, black and red threads that were unraveled
from sari borders. Because they were salvaged from used garments that had
been frequently laundered, the colors tend to be muted.

22. Kantha Stitching is an age-old traditional craft which has its origin in rural Bengal
where it has developed over the decades as a Cottage Industry. The possibilities
of Value addition in seamed and seamless apparel via utilization of Kantha Stitch
is very high. The rich and exquisite hand embroidery Kantha work has a high
appreciation in the international market which needs to be further harnessed for
Value additions. The raw materials and tools used for this crafts are cloth, thread,
beads, tracing paper, stitching machine, needle, scissors, press iron etc.
•
Batik
Batik is an ancient art. The wax process was brought to India
by late Rathindranath Tagore. Son of the famous poet
Rabindranath Tagore. The word batik actually means ‘wax
writing ‘. It is a way of decorating fabric by covering a part of
it with a coat of wax and then dyeing the fabric. The waxed
areas keep their original color and when the wax is removed the contrast
between the dyed and undyed areas makes the pattern. The crackle effect of
batik is the most fascinating part which makes it unique. This results when the
cooled wax is cracked to allow the dye to penetrate in the final dye bath.
•
Leather
Embossed leather work on goatskin is a specialty of
West Bengal. The leather is cold embossed and the
intricate designs are hand painted using spirit dyes to
give an individual feel to the smallest and most
mundane object.
Leather handicraft is the largest type of crafts being done in the Birbhum District.
The uniqueness of the crafts done in this area is the Etching, Embossing and
batik styling that is synonymous with Shantiniketan. The beauty of this product is
the utilization of vegetable tanned leather, which has the properties of accepting
any type of pressure on its surface, which enables the creation of beautiful

23. designs via embossing and etching. The resist treatment by using natural
extracts creates the batik effect. Shantiniketan style leather products are well
known in the domestic and Export markets as “SHANTI PRODUCTS” (a brand
which can be pursued further internationally for positioning leather handicrafts of
this region). In spite of having a large resource of Designs for Embossing,
Etching and batik treatments the area of concern for these products is the
continuous usage of similar design and products with less innovation. The
leatherwork requires knife, skiving knife, awl, pointer, setsquares, embossing
wheel and carriage, combination punch, cobbler’s hammer, edge creaser,
thronging chisel, pliers etc as the tools.
Tussar Silk
The concept of silk weaving originated many years ago in
China. Soon the art traveled to India and became an integral
part of the woven designs created in many form of garments,
especially saris. During 18th centuries silk became very
popular in Europe especially in Britain. In India the silk
woven designs acquired their varieties through migration of the craft in various
regions, where they evolved and acquired their regional characteristics. It is a
thriving art and production of the silk fabrics is very high which requires a large
quantity
of
silk
yarns,
which
is
consumed
by
the
industry.
Silk weaving has also come down from ancient times in Bengal. Kausheya
Vastra, ‘wild-silk’ weaving in Bengal is mentioned in the Arthashastra, a treaties
in economics by Kautilya, written around 300 B.C. the silk weavers of Bankura,
Purulia and Birbhum still weave wild silk, Tussar, for many uses. The cocoons
almost the size of small eggs, are found attached to various forest trees in the
semi-arid zones of these districts. The silk filament yarn is reeled from the silk
cocoons. The silk, which is famous for its luster, smoothness, feel is then
converted to beautiful designed fabrics.

24. CHAPTER 2
Existing management and marketing policies
Existing model:
RAW
MATERIAL
ARTISAN
PROCESS
PRODUCT
MARKETS
As per as the current marketing process is concerned the products are developed
locally be the artisans by the given designs of the middlemen or the mahajans who then
sell the products to the retailers and earn a heavy profit for which the artisans derive
only a small percentage of them. Artisans are using this system from long period of time
as they do not have access to the market and the middlemen are so strong financially,
that the artisans cannot approach the market independently. Sometimes the middlemen
even block the market supply chain. So the artisans are now composing themselves
into Self Helf Groups which work collectively in order to get rid of these middlemen.
SELP HELP GROUPS
Theoretically Self help group has been defined as a small economically homogeneous
and affinity group of rural poor women which voluntarily agrees to contribute to a
common fund to be lend to its members as per the decision of the group which works
for groups solidarity, self and group awareness, social and economic empowerment in
the way of democratic functioning.
Operationally Self help Group has been defined as an organization of socioeconomically backward people who are primarily looking to explore possibilities for
income generation.
Self-Help Groups’ are …
“... A way to start working that helps to build up the social connections which people find
useful in support of their livelihoods objectives”

25. “... Helping people to agree things and to speak together, giving people a stronger voice
in decision-making and in negotiating with more powerful forces”
“... A way of increasing the effectiveness of local actions”
“... Providing easier access to micro-credit and other resources and services”
Self-Help Groups are a real way to build social capital. Other actions can include:
1. Building networks and connectedness to increase the ability of providers and
users of services to work together or to strengthen links among individuals with
shared interests, and increase their chances to be part of wider institutions, such
as political or people’s organizations.
2. Supporting membership of more formalized groups which often involves
everyone agreeing and accepting a set of rules and ways of doing things and
also agreeing what to do if people don’t follow the rules.
3. Building relationships of trust (so-called ‘give-and-take’), exchanging information,
working on things together, cooperating and reducing the effort involved in doing
something which may provide the basis for informal safety nets among people
(helping each other). This can be people and also groups helping each other and
may eventually take the form of federations of Self-Help Groups. A federation of
Self-Help Groups is good for building links with service providers, including
extension and other government and NGO services, the rural banking sector,
suppliers of materials and links to markets.
HOW TO GET STARTED?
1. See if a group already exists.
2. Work with others and seek help
Start
as
a
group,
where
every
member
has
some
ownership.
Try
to
contact someone who has founded a group. If new folks join, help them recognize that it
is important for every member to make some contribution. Consider obtaining the
assistance of professionals who may be sensitive to your needs and willing to assist

26. your efforts. Projects, banks, NGOs and extension workers may be helpful in various
ways, from providing meeting space to locating needed resources.
3. Start small
Start small to work out the problems, make some mistakes, and generally get things in
order before you go to the general public. Small groups are less likely to be divided by
arguments or dominated by a minority. Members with similar backgrounds and common
interests are more likely to trust each other and accept joint liability for their activities.
4. Choose a name for the group
A group name helps people feel part of a team who are working toward a common goal.
It helps hold people together.
5. Agree on a constitution
Your constitution is a written record of the purpose and rules for the group, what is
expected from members and what they can expect from the group. This can avoid
conflict and make the responsibilities of each member clear.
6. Agree on a meeting place and time
Encourage men’s and women’s participation in groups (separately or together).Try to
provide the best place for participation of women and men and encourage leadership
skills in them. If you anticipate a small group and feel comfortable with the idea,
consider initial meetings in members' homes. Also, try and set a convenient time for
people to remember the meeting, e.g., the first Tuesday of the month.
ENCOURAGE:
Regular attendance at group meetings
Transparency in ways of working; records (like the minutes book, attendance
register, accounts) help the group remember what has been decided at meetings. They
are important in monitoring and evaluation.
Small savings to build up a strong common fund; members may be allowed to get
loans against their savings and the group will develop skills in setting an interest rate,

27. loan installments, and recovering loans and all this will help with getting credit from a
bank.
Opening a savings bank account with the nearest commercial or rural bank or a
cooperative bank, beginning a relationship between the bank and the Self-Help Group.
Income-generating activities that produce assets that help build self-reliance.
Agreement on changing leaders; too frequently can be unsettling and make long
term planning difficult. On the other hand, rotating leadership quite frequently within the
group provides all members with the chance to develop organizational and leadership
skills.
AVOID:
Discrimination among members based on caste, religion or political affiliation.
Exiting Marketing Policies for the various crafts:
MARKETING ASPECT-KANTHA
PRODUCT
Items basically comprise of sarees, Punjabi suits, dupattas, stoles, shawls,
bags, etc.
Commonly used fabric is tussar silk, Bangalore silk, cotton etc.
PRICE
Product type
Fabric and Raw Material
Intricacy of design made on fabric
Local market demand

28. PROMOTION
Fairs: EPCH fair, Saras Mela
Retail Outlets: Amar Kutir, Swabhumi, Manjusha, Basundhara, Alcha
NGO’s: Sasha, Amar Kutir, Kolkata Socio Cultural Society, Aid to Artisans
Word of mouth publicity
DISTRIBUTION CHANNEL
The distribution channel is unstructured.
Product reaches the final consumers through intermediaries.
The local markets and retail outlets help increase the product visibility and
product accessibility.
Pous mela and weekly haat.
PACKAGING
Artisans not concerned about packaging
Packaging is handled by the retailer and NGO’S who stocks and sells it
SEGMENTATION OF THE MARKET
This craft caters to a niche segment which comprises of people who value the
art and fine craftsmanship involved.
Tourists and foreigners are other major buyers. They purchase them as a
souvenir and view them as products of cultural and traditional value.
Among the tourist people from Kolkata are the main buyers.
DEMAND
Period of Durga Puja is the highest selling period
The months of October to March are the months experiencing the highest
sale

29. SUPPLY
Plain sarees and dress materials are procured from adjacent districts at a
price range of about Rs. 500 – 750.
Raw materials like threads are bought from local markets
MARKETING ASPECT-BATIK
PRODUCT
Items basically comprise of sarees, stole, tops, kurtis, lungi, dupattas, bags,
paintings and bed sheet with batik prints.
PRICE
Product type
Fabric and Raw Material
Intricacy of design made on fabric
PROMOTION
Fairs: EPCH fair, Saras Mela
Retail Outlets: Amar Kutir, Swabhumi, Manjusha, Basundhara, Alcha
NGO’s: Sasha, Amar Kutir, Kolkata Socio Cultural Society, Aid to Artisans
Word of mouth publicity
DEMAND
Period of Durga Puja is the highest selling period
SUPPLY
Raw material which includes fabric, dyes and colors are mainly procured from
the Bolpur district and other local markets.

30. CONSUMER BUYING PATTERN, EXPECTATIONS AND SATISFACTION
Products which are in high demand are the kurtis and tops
These products take lesser time to be made
Consumers expect that the colors should neither bleed nor fade away
Demand for better and different designs, made on brighter colors
MARKETING ASPECT-SILK
PRODUCT
Items basically comprise of sarees, stoles, dupattaas, kurtas and fabric etc.
PRICE
Product type
Fabric and Raw Material
Intricacy of design made on fabric
PROMOTION
Not carried by the proprietor, but by the retail organization
Fairs: EPCH fair, Saras Mela
Retail Outlets: Amar Kutir, Swabhumi, Manjusha, Basundhara, Alcha
NGO’s: Sasha, Amar Kutir, Kolkata Socio Cultural Society, Aid to Artisans
Word of mouth publicity
Others like hotels and emporiums
DISTRIBUTION CHANNEL
Seasonal distribution: Through fairs like EPCH fair, Saras mela, Indian
Handicrafts Gems and Shanti niketan fair Gifts Fair
Regular disrbution: Through retail Outlets like Amar Kutir, Swabhumi,
Manjusha, Khadi Bhavan, Khadi bhandar
Others forms of distribution like in hotels and emporiums

31. PACKAGING
Rough packaging done by the producers
Final packing is done in Polythene bag or old newspaper wrapping,
depending on the Retail store
For the purpose of exports the packing is done as per the agreement between
the buyer and the supplier.
The plain silk fabric is also packed in jute bags by the producers
SEGMENTATION OF THE MARKET
Products are directly sold to the tourists and visitors
Target groups of consumers falls in the middle and upper middle class of
India and also the foreign tourists
DEMAND
Silk being an exclusive item, the demand is throughout the season.
The demand rises during the festive seasons, especially during the Durga
puja in West Bengal.
SUPPLY
The artisans are directly involved in procurement of raw materials like
cocoons, colors, needles etc.
These raw materials are then processed within the village itself to make yarns
for weaving.
They also visit Bolpur to purchase other basic needs.
MARKETING ASPECT-LEATHER
PRODUCT
Items basically comprise of like bags, boxes, wallets, purses,key-chains,
mobile holders, folders, decorative items and coin purse etc.

32. There are more than 500 such varieties available at the Art Wing.
Raw materials like leather are sourced from Chennai and are reprocessed in
Sriniketan to provide the tanned leather some longevity.
PRICE
Product type
Fabric and Raw Material
Intricacy of design made on fabric
PROMOTION
Fairs: EPCH fair, Netaji Leather Fair (Indore), IIT - Delhi
Retail Outlets: Amar Kutir, Swabhumi, Manjusha, Basundhara, Alcha
NGO’s: Sasha, Amar Kutir, Kolkata Socio Cultural Society, Aid to Artisans
Word of mouth publicity
Others like hotels and emporiums
DISTRIBUTION CHANNEL
For raw material, leather is sourced directly from the tannery in Chennai and
the medium used for transportation is truck or train.
The order is placed once in 40 days and they get atleast 5 tons of vegetable
tan leather.
Other raw materials are bought from Kolkata.
Finished product is exported through Foreign Trade (FT) Organization & Sold
in India to o Wholesalers
o Central Cottage
o Different handicraft retail outlets like Manjusha (which has around 80%
foreign customers)
o Different art shows and exhibitions like the Indian Trade Fair (ITF), Delhi.

33. SEGMENTATION OF THE MARKET
The market for leather handicraft can be divided into two major segments :
First is the foreign clients who import these products
Second is the domestic buyer belonging to Kolkata and other parts of West
Bengal, Guwahati, Chennai and Mumbai etc
The leather craft focuses on the niche segment and hence the impetus is on
quality.
DEMAND
The domestic demand for leather craft increases during the festive season,
i.e., between October-February.
Also during this period, there is an increase in the number of foreign tourists
in the country.
Demand throughout the year
SUPPLY
The raw material has to be purchased and processing is done at Santiniketan
and then sold outside.
Many a times he does not have the adequate capital to invest in raw material
Most of the time the producer is stuck with a large amount of uns

34. CHAPTER 3
Major Challenges and Scope of Market
Some of the major issued by the industry are:
•
Due to the concentrated export market, India faces centralized risk
•
Stringent quality benchmark from buyers side
•
Absence of appropriate designing facilities and designers
•
Dearth of trained professionals
•
Available marketing platforms are insufficient and hence cannot fulfill the
demands
•
Lack of mechanism resulting in non standardization of products
•
Falling demand due to change in preferences
•
Rising competition from other countries
Whereas the other problems include:
The common problems of artisans are:
1. Individually, Artisan are often unable to capture market opportunities which
require large production quantities, homogenous standards, and regular
supply.
2. They experience difficulties in achieving economies of scale in the purchase of
inputs (such as equipment, raw materials, finance, consulting services, etc.)
3. Small size constitutes a significant hindrance to the internalization of functions
such as training, market intelligence, logistics and technology innovation
all of which are at the very core of firm dynamism.

35. 4. Small & Medium scale prevents the achievement of specialized and effective
internal division of labor that fosters cumulative improvements in productive
capabilities and innovation.
Forecasting for handicrafts:
Export Target of Handicrafts for 2010-2011
Items
April-March (Rs. In crore)
2009-10
2010-11
Increase % (910 to 10-11)
Artmetalware
1858
2159
16.20
665
820
23.31
1172
1371
16.98
3055
3452
13.00
Shawls as Artware
129
153
18.60
Zari & Zari Goods
181
206
13.81
Imitation Jewellery
229
277
20.96
Misc. Handicrafts
1305
1510
15.71
Total
8594
9948
15.76
Woodware
Handprinted Textiles &
Scarves
Embroidered & Crochetted
Goods

36. Fig: Export Target of Handicrafts for 2010-2011
Fig: Projected Growth of Export Target of Handicrafts for 2010-2011

37. CHAPTER 4
Developing of a marketing model
Local Market (within the state of West Bengal)
Study and identification of major handicraft buyers:
Name
NOBLESSE EXPORTS
Contact Information
Address
57/1A, Panchanantala Lane, KOLKATA
Phone(s)
Fax(s)
913332967181
913324572234
Contact
LGW LIMITED
Mr. Sanat Chakraborty
Address
Narayanpur-24 PGS (N), P.O. Rajarhat -
Gopalpur, KOLKATA
Phone(s)
Fax(s)
913325733529
913325733476
Web-site
http://www.handicraftswholesalers.com,
www.lgwltd.com
Contact
Mr. Rishabh Poddar
UNIVERSE ONLINE
Address----
COMMERCE
Kolkata, HOOGLY 712103
Phone(s)---Fax(s)----
449, Kapasdanga, Nandipara, Greater
913365693681/26802046
913326802046
Web-site---http://www.universeonlinecommerce.co.in

38. Contact----
Mr. Arindam Chakraborty
Product/Service---INDIKRAFT
Address----
Handicrafts
APT-1A, 12A, Mandevilla
Gardens,KOLKATA 700019
Phone(s)---Fax(s)---Web-site----
913324404983
913324600512
http://www.indikraft.com
Contact---AARBUR
Mrs. Parna Dhar
Address----
119, N.S. ROAD, P.O.
RAJPUR,KOLKATA 700149
Phone(s)---Fax(s)---Web-site---Contact----
913324771887/3352
913322470479
http://www.aarbur.com
Mr. Satyajit Burman
Product/Service---A. S. INTERNATIONAL
Address----
Handicrafts
18-A, BACHASPATIPARA, P.O.
TALPUKUR, 24, PARGANAS NORTH,
KOLKATA700123
Phone(s)---Fax(s)---Web-site---Contact----
913325924156
913323604326
http://www.asiindia.com
mrs. Aniruddha Chatterjee

39. Product/Service---B. D. TRADING CO.
Address----
Handicrafts
16, Bagmari Lane, B-7, Flat-36,
KOLKATA 700054
Phone(s)---Fax(s)---Contact----
913323348391
913323502667
Mr. Biswanath Roy
Product/Service---DAGNA
Address----
Handicrafts
20A, CENTRAL ROAD, JADAVPUR,
KOLKATA 700032
Phone(s)---Fax(s)---Web-site---Contact----
913324294022
913324453618
http://www.dagna.com
Ms. Archana Saraf
Product/Service----
MANUFACTURERS &&
EXPORTERS OF : DRY FLOWERS, GARLANDS,
CHRISTMAS DECORE, SHELLAC FLOWERS &&
HANDMADE FLOWERS Handicrafts
TIRUMALA RESINS
Address----
PRIVATE LIMITED
KOLKATA 700001
Phone(s)---Fax(s)---Web-site----
A/513, 5th fl., 71, b.r.b. basu rd.,
913322354254, 30932236
913322354254, 30932236
http://www.tirumalabagas.com

40. Contact----
Mr. Pramod Kumar Agarawal
Product/Service---DEB EXPORTS
Address----
Handicrafts
47/4, BECHARAM CHATTERJEE
ROAD, BEHALA, KOLKATA 700034
Phone(s)---Fax(s)----
913324680427
Web-site---Contact---AAKASH GANGA
Address
Phone(s)
Fax(s)
913324680427
http://www.giftsnhandicrafts.com
Mr. Deb Ranjan Dey
P-44, RABINDRA SARANI, KOLKATA
913322254213/42140036/1075
913322254214/4926
Contact
ABC
Mr. RAJA BANIK
Address
3, bhattacherya lane,KOLKATA
Phone(s)
913322491446
Contact
AJAZ DECORATION
samar nandi
Address
99/3, Philkhana, 2nd Lane, HOWRAH
Phone(s)
Fax(s)
Web-site
913322366024/55100502
913322366024
http://www.christmasindia.com
Contact
ALI JOO JEWELLERS
Mr. S. A. Siddique
Address
17, PARK STREET, KOLKATA

41. Phone(s)
Fax(s)
913322297949/22161582
913322297949
Contact
AMBIENCE INDECOR
PRIVATE. LTD.
Mr. A Majid
Address
CA 85, Salt Lake, Sector-I, KOLKATA
Phone(s)
Fax(s)
913323595361/23595373
913323595361
Contact
AMRITA EXPORT
Mr. PARASHAR CHATTERJEE
Address
8/1, Middleton Row, KOLKATA
Phone(s)
Fax(s)
913322291178
913322260479
Contact
ANKURKALA
Mrs. Amrita Sahney
Address
9A, MEHAR ALI ROAD, KOLKATA
Phone(s)
Fax(s)
Web-site
913322478476
913322478476
www.ankurkala.org
Contact
ARTCON
Mr. Annie Joseph
Address
B3/1, 24, Madeville Gardens, KOLKATA
Phone(s)
913324405989
Contact
ARTISANS EFFORT
Mrs. Anindita Bhattacharya
Address
376/2, SARAT CHATERJEE ROAD,
(H.I.T. PLOT NO. 24 & 25), HOWRAH

42. Phone(s)
Fax(s)
913326881252
913326881252
Contact
ASR INTERNATIONAL
Mr. EJAZ JAN
Address
110/3/1, kali Kundu Lane, HOWRAH
Phone(s)
913326413459
Contact
Sanjib Dhara
AUTHENTIC
Address
56-A, PURBA SINTHEE LANE, MILITARY
INTERNATIONAL
CAMP, KOLKATA
Phone(s)
Fax(s)
913325489225
913325489205
Contact
AVISKAR EXPORTS
Mr. Tirtha Basu
Address
31/2A, Marquis Street, KOLKATA
Phone(s)
Contact
SAMPAN
913322294227
Nurul Islaam
Address----
162/7, Hridaypur Station Road,
KOLKATA 700127
Phone(s)---Fax(s)---Web-site---Contact----
913325521043
913325521043
http://www.sampanexport.com
Mr. Amit Dhar
Product/Service----
Handicrafts

43. BENGAL
Address
HANDICRAFTS
Kasba, KOLKATA
Phone(s)
Fax(s)
22/B/1/C, Dharamatala Road, Bosepukur,
913323444081
913365295172
Contact
Mr. Amar Kumar Banerjee
Address
27, SHAKESPEARE SARANI, KOLKATA
Phone(s)
BSK INTERNATIONAL
Fax(s)
913322401961/22814125
913322814126
Contact
Mr. Sidhartha Kothari
CLS INTERNATIONAL
Address
8, LENIN SARANI, 1ST FLOOR, ROOM-
(EXPORT DIVISION)
7B, KOLKATA
Phone(s)
913355216167
Web-site
http://www.clsinternationalnet.com
Contact
CONFETTI EXPORTS
PRIVATE LIMITED
Mr. ARNAB TALUKDAR
Address
24B, PARK STREET, KOLKATA
Phone(s)
Fax(s)
913322497603/4/5
913322492340
Contact
CURIO CRAFT
Mr. Subir Chakraborti
Address
15/9 & 10, CHOWRINGHEE ROAD,

44. KOLKATA
Phone(s)
Fax(s)
913322492290
913322496838
Contact
DEEPA
INTERNATIONAL
Mr. Suresh G Chaabaria
Address
d-573, lake gardens, KOLKATA
Phone(s)
Fax(s)
913322358161
913322359426
Contact
GREEN EARTH
Ms. deepa shah
Address
AZIMGANJ HOUSE, 7 CAMAC STREET,
KOLKATA
Phone(s)
913324559050
Contact
G'S CREATIONS
Mrs. Tiwari
Address
P-85, KANUNGO PARK, FLAT-C2,
KOLKATA
Phone(s)
913324301802
Contact
Mr. SOHINI GHOSH
HITAISHI CREATIVE
Address
A Unit of HItachi-kk Mfg. Co., 111/1 b.t.
ENTERPRISES (P) LTD.
road, KOLKATA
Phone(s)
Fax(s)
Web-site
913325776451
913325783995/22180586
http://www.hitaishi.com

45. Contact
INDIA VISION
Mr. RAJIV BAJORIA
Address
5/1, Madhav Lane, KOLKATA
Phone(s)
Fax(s)
913324743483
913324760469
Contact
INDIMPEX TRADE
angshuman gupta
Address
8/1, K N Roy Chatterjee Street, Bally,
KOLKATA
Phone(s)
Fax(s)
913326641219
913338477377
Contact
INFINITE BUSH
Mr. Shaibal Ghosh
Address
20/3, Northern Avenue, KOLKATA
Phone(s)
Fax(s)
913325583687
913325583687
Contact
INFINITY EXPORTS
Mr. asim naha ray
Address
1/1-D, RANI HARSHA MUKHI ROAD,
KOLKATA
Phone(s)
Fax(s)
Web-site
Contact
913325566715
913325513513
http://www.infinityxports.com
Mr. SANTOO MONDAL

46. JD IMPEX
Address
181-A, Vivekananda road, Dum Dum
Cantt., KOLKATA
Phone(s)
913322155318
Contact
Mr. A Dasgupta, Mr. Krishna Dasgupta
JHINOOK
Address
51/2/3, B.G.ROAD, PO. BOTANIC
INTERNATIONAL
GARDEN, HOWRAH
Phone(s)
Fax(s)
913326687065
913326687065
Contact
K. C. CHATTERJEE
EXPORT IMPORT PVT.
LTD.
Debabrata Chakravorty
Address
B-290, Lake Gardens, KOLKATA
Phone(s)
Fax(s)
913324172876
913324179767
Contact
KC CREATIONS
Mr. Sujibendra Banerjee
Address
118 Canal Street, KOLKATA
Phone(s)
913325219716
Contact
L"ARTISAN
Nilima Jain marothi
Address
20, Mott Lane, 2nd floor, KOLKATA
Phone(s)
913322459212
Contact
LEGEND
mr. sanjay dugar
Address
D-107, CITY CENTRE, BLOCK DC,
SECTOR-1, SALT LAKE, KOLKATA

47. Phone(s)
913323581844/25481976
Contact
Mr. DEBTOSH BOSE
LION PICTURE &&
Address
BIRD JUTE MILL COMPOUND 200,
FRAMES (INDIA) LTD.
DAKSHINDARI ROAD, KOLKATA
Phone(s)
Fax(s)
913325218162/25218236
913325217551
Web-site
http://www.lionindia.com
Contact
M. M. EXPORTS
Mr. ASHOK NATH
Address
22, MADAN MOHAN TALLA ST.,
KOLKATA
Phone(s)
Fax(s)
913325542881/25543073
913325337739
Contact
MADHUMANTI
Mr. Pintu Das
Address
41, D.P. MUKHERJEE ROAD,
SHEORAPHULY HOOGLY
Phone(s)
913326325065
Contact
Mr. S.K. BANERJEE
Address
11/2, gopal chatterjee road, KOLKATA
Contact
Mr. Amar
MCRC EXPORTS PVT.
Address
4, GANESH CHANDRA AVENUE, 7TH
LTD.
FLOOR, KOLKATA
MARUTI IMPEX
Phone(s)
913322376355/22376561

48. Fax(s)
913322257257
Contact
ME COMUNICATION
Mr. Rakesh Ghandon
Address
8/1 A, Hospital Street, KOLKATA
Phone(s)
913324327545
Contact
N. A. B. EXIM PVT. LTD.
Mr. Kaushik Saha
Address
10, TARACHAND DUTTA STREET, 2ND
FLOOR, KOLKATA
Phone(s)
Fax(s)
913322342756/22355114/22356638
91332217746
Contact
PINKY ENTERPRISE
Mr. Amrit Bhakta Shrestha
Address
AE 337, SALT LAKE CITY, KOLKATA
Phone(s)
Fax(s)
913323215751
913328370136
Contact
MR. monoranjan mondol
S. S. INTERNATIONAL
Address
6A, Raja Subodh Mullick Sqr., Arya
(INDIA)
Mansion, Suit 1004(N), 10th Floor, KOLKATA
Phone(s)
Fax(s)
913322251130
913322251131
Contact
SHEESHKRITI
Mr. Souvanik Paul
Address
P-148A, CIT Road, Scheme VI M,
KOLKATA

49. Phone(s)
Fax(s)
913323209544
913323201448
Contact
Address
STEP
Mr. Anshu Choudhury
Pirtala, Agarpara, 24 Phs(N), KOLKATA
Phone(s)
Fax(s)
913325655831
913322482070
Contact
SUSHILA ENTERPRISE
MS. Sarmila Roy
Address
263, A.P.C.Road, KOLKATA
Phone(s)
Contact
913325703813
MR. Ashoke Jain
Contact addresses collected from the Handicrafts Mela
Organization Proprietor
Address
Contact
Nature
Efforts
Somnath
11/1, Mahadeb
033-26434285,
Textile Hand Batik
Enterprise
Ghosh
Banerjee Lane,
9432414342
Printer
03326770021,
A House of
Lane, Howrah -
9339796931,
Handicrafts
711104, WB,
9051218797,
India
9433798221
Howrah 711101, WB,
India
Sristi
Barun Dutta 5, Barui Para
Siddhidata
Jayanta
Sukdevpur,
9804843207,
All types of Batik,
Fashion
Darbat
Gonipur,
9804184472
Fabric &

50. Choise
Maheshtala, 24
Embroidery
PGS (S), WB,
Designer Dresses
India
M/S
Asis
39, Mahesh
03326271566,
All types of Batik,
Satorupa
Mazumder,
Paul Lane,
9433016063,
Tie-Die, Fabric
Piyali
Santragachi,
9231927263
Embroidery works
Majumder
Howrah -
on garments
711104, WB,
India
Matri Charmo Helu Hazra
Bolpur, Suri
9732065618,
Manufacturer of
Silpo
Para,
9933966369
leather goods
Santiniketan,
Dist. Birbhum,
WB, India
Rupanjali
Rupa
C-23/11, East
9432212492,
Boutique
Dasgupta
Kolkata
9432976259
Township
Project, Phase IV, Kol - 700107
Mayukh
Budha Roy,
56/4, Naskar
9830734841, 94333-
Boutique
Tultul Roy
Para Road,
73158, 24021098
Pashchim
Putiary, Kolkata
- 700041,
Haridevpur
Priya Middle
Rabia
Bolpur,
9434637447,
Arts
Khatun,
Shantiniketan
9547987104, 03463-
C/O G
Jambuni,
253307
Mostafa
Madrasa Para,
Mallick
Birbhum 731204, WB
All

51. Gita
509 Parui Pacca
Enterprise
9874723476
Road, Kol 700061
Dipu's
Dipu Dhar
03324434192,
Exclusive Hand
Phase - IV, Kol -
Creation
B-8/3, E.C.T.P.,
9831171732
Embroidered
700107
Debashish
14/2/8, Sitanath
Chowdhury
Articles
9831228146 Emboidery and
Bose Lane,
Textiles
Salkia, Howrah 711106
Amar Kuthi
Urmila Das
Bari
Shyambati,
9732168059 Kanthastitch, Batik
Subhas Pally,
Shantiniketan,
Bolpur, Birbhum
Bandana
59A/1, J Block,
Enterprise
24250050, 9836509000 All hand embroidey
Baghajatin, Kol -
and fabric works
700032
Srijoni
Mina Roy,
Binaya Palli,
03463-
Kantha tasar, Silk
Boutique
C/O Ram
Ambagan, P.O.
264630,9434085358,
Batik, Cotton
Kanta Roy
Shantiniketan,
9614645685
Dist - Birbhum,
731235, WB
Nabodyog
Bikash
4/D,
Chandra
Marhattaditch
Goswami
25545310, 9433498934 Batik Manufacturer
lane,
Baghbazar,
Kolkata 700003
Rupa
Khatan
Lohagar, Bolpur
9232581527 Kantha Stitch

52. Avishek
Chaitali
88/2, 1st floor,
9432668925,
Boutique
Lahiri
Banerjee Para
24159925, 9433448911 Punjabi, Salwar,
Lane, Dhakuria,
Sarees, Kurta,
Dress Materials
Kolkata 700031
Pradip
Kalikapur
9434585467, 03463-
Side bag,
Chatterjee
colony, P.O.
254273
Kanthastitch bag,
Muluk, Dist
Batik Garments,
Birbhum, Near
Batik Bag
Coldstores
Kanta
4B, Sailendra
Collection
9477443158
Halder Street,
Kolkata 700026
Bahari
58/1, Ibrahimpur
9831190597 Fabric, Embroidery,
road, Jadavpur,
Kol - 700032
Innovative
Batik, Applic, Block
Print boutique
Kalyani
15D, Behari
Saha
24766970, 9748243810 The boutique
Doctor Road,
Bhowanipur,
Kolkata 700025
S.B.
Sahabuddin Dhulagori
Enterprise
Seikh
9339736079 Panjabi, Saree,
Paschim Para,
Lahenga, Choridar
Howrah
Aalap
Rinku Nath
141/Q, South
9836016582,
Sinthi Road,
25589516,
Vishanath Park,
Creative Collection
nath_rinku@yahoo.com
Kol - 700050
Barsha
Madhabi
Santiniketan
9474045729,
Batik, Kantha Stitch
Silpayan
Lata
Guru Pally,
9474767061,
sarees, dopatta, &

53. Mondal
Vishwa Bharati
9732065613
Staff Qtr. No.
panjabi dress
materials
20, Near Uttar
Siksha Sadan
West
Sarada
Banani Kar
9831308857,
Avenue, Kolkata
Boutique
10, East Point
9239456009
- 700039
Rangoli
Poma
212/1/1,
26424161, 9874520965 Exclusive designer
Panchanan Tala
wear and handicraft
Road, Howrah -
products
711101
Puspa
Tailors
Mita Roy
3/135, Gandhi
9836743218,
Applique,
Colony, P.O.
9239384950
Embroidery, Kantha
Regent Estate,
Kolkata 700092

54. Major Policies Formulated:
In the local scenario, since the market is well known to the crafts of Birbhum there is an
intense competition within the various retailers of these products. The only difference in
which Mahila Mahasangha has a competitive advantage is the raw silk fabric, which is
produced by around 300 weavers. So the marketing plan developed for this market was
targeting mainly:
•
Retailers/Boutiques
•
Wholesalers
•
Trade fairs
We targeted the all local boutique all individual retailers who are dealing in the
handicrafts as we contacted them through Handicraft fair where we personally met them
and told about Mahila Mahasangha ,availability of product range ,and accessories and
the mainly its strength in having large pool of skilled artisan and the capacity of
producing the silk fabric with block print, kantha on it .
We gave them the Visiting Card for further inquiry and buying, we also collected the
address of all them so that in future Mahila Mahasangha can contact them through mail,
phone on every product innovation.

55. Domestic Market:
Major Retailers targeted:
WEST BENGAL HANDICRAFTS DEVELOPMENT CORPORATION LTD. (Manjusha)
Karu –Angan 1B-181,Sector-III,Salt lake,Kolkata-106
Phone-033-2335 2979/1226
1. Procurement of Handicraft Products
WBHDC procures handicrafts products directly from the artisans, handicraft units
and handicrafts co-operative societies. During 1996-97, the corporation
purchased handicraft products involving an amount of Rs. 104.11 lakhs and this
year (97-98), it has planned to enhance the purchase to Rs. 160 lakhs.
Corporation organises spot procurement camps in the districts for purchase of
products from artisans by making cash payment.
2. Sale of Handicraft Products
Sale of handicraft products through the 26 numbers of show rooms of the
corporation situated all over the country is the main activity of the corporation.
The corporation sold handicrafts products valued about Rs. 160.55 lakhs during
1996-97.
3. Training Facilities
The Corporation offers training facilities to the handicrafts artisans both at
primary and advance level. Baruipur Experimental Workshop Cum Research
Institute is presently managed and run by the corporation.
4. Craft Development Centres
The Corporation is running two Craft Development Centres One at Puinam
(Hooghly) and the other at Salt Lake for offering all-round facilities under one roof
for development of selected crafts.

56. 5. Common Facility Centre
The Corporation runs a Common Facility Centre on brass and bell metal at
Nabadwip in Nadia district.
6. Design Development Workshop
The Corporation offers design support to the handicraft artisans under this
programme which is funded by the Government of India.
7. Exhibitions and Fair
The corporation organises Exhibition and Fairs within and outside of West
Bengal in order to give marketing exposures to the handicraft artisans and their
crafts.
8. Craft Museum
The corporation has a Craft Museum at ‘Karuangan’ at Salt Lake City. The
Museum has exquisite collections of ethnic and traditional Bengal handicrafts
and handloom artefacts.
The Corporation has developed an Artisan’s Dormitory at karuangan to offer
facilities of stay in Calcutta for the Artisans.
9. Social Security Activities
The Corporation offers various social security facilities to the handicrafts artisans
like (a) group insurance coverage (b) old-age pension (c) construction of work
sheds for the artisans etc.
We contacted the Director of Manjusha Mr Chinmoy Chakraboy shown some
interest when the product catalog of Mahila Mahasangha was given to them .on
a visit to birbhum, the marketing officer was eager for direct procurement of the
products.

57. The main problem discuss by the marketing Manager Mr.Debesh Bhattacharya
the cost of product is too high because of the involvement of financer to the
Artisan .but on our convincing to him agree to see the product at the place where
he can meet directly meet to artisan so meeting at the Swayamvara held . he is
now agree to source the product from the Mahila Mahasangha .
They even agree to give them order for the customized product and read to help
the Artisan finically to source the raw material . so that they can maintain the
cost of product low .
THE WEST BENGAL STATE HANDLOOM WEAVERS'
CO-OPERATIVE SOCIETY LIMITED.
(Under the Administrative Control of the Directorate of Handloom & Textiles,
Cottage & Small Scale Industries Department, Government of West Bengal)
Tantuja Bhavan, Block-DD, No. 18/4, Sector - I
Bidhan Nagar, Kolkata - 700 064, India
Phone/Fax : +91 33 2358 9050, Tel/Fax : +91 33 2337 0421
Mob : +91 9830070320
email : tantuja@vsnl.net
Tantuja is the state level Apex of Handloom Weaver's Cooperatives of West Bengal,
India. We feel honoured to introduce our self as the leading manufacturer cum exporter
from eastern India. The society registered in the year 1954 with the view to extend
marketing support to its affiliated primary weaver's societies under the direct control of
Ministry of C&SSI Govt. of West Bengal. Tantuja presents a selected ethnic and
traditional designs of handloom products.
We have successfully explored the markets which are:
DOMESTIC MARKET
Through products like Sarees, Dhuty, Lungi, Bedsheet, Bedcovers, Towels,
Readymade Garments and other home furnishing products.

58. EXPORT MARKET
We specialise in our products as they are made from different natural fabrics like cotton,
wool, silk, tassar and even combination of fabrics.
A.
Decorative handloom scarf and stoles
B.
Handloom fabrics of intricate designs
C.
Exclusive hand printed /embroidered scarf stoles and running fabrics
OTHERS
The other area where we work is the sale of normal handloom goods through retail
outlets scattered all over India. We supply gauge, bandage to different Government
hospitals, School dresses to district Primary School Councils. We also execute supplies
of the liveries items/uniforms to different state/central government offices. We also
handle development offers from the buyers.
We not only try to satisfy our customers need but try to achieve their level of satisfaction
in terms of price, quality, quantity and delivery period. We are having 1.3 lacs weavers
attached to our affiliated primary co-operative society with the production capacity of
50000+piece scarf within
40-60 days and 25000 Mtrs
within
30-45 days.
The main buyers of our products are of Italy, Japan, Denmark, USA, South Africa, Saudi
Arabia, France, Thailand, Korea, Australia.
Interested buyers please feel free to drop in, call, fax or even mail us and feel proud to
be associated with the leaders like TANTUJA.
Tantuja was much interested to purchase handloom products from Mahila Mahasangha
after the product catalogue was shown to them. Althogh they develop their own chain of
artisans and usually do not work with societies but they were convinced with the effort
made by us to promote the marketing for Mahila Mahasangha and agreed to negotiate

59. with the Mahasangha on prices as they would likely purchase bulk orders. Since it only
deals with handlooms so was interested only in the silk sarees with or without kantha on
them. They were also interested in purchasing raw silk in order to develop there own
fabric with their own style/design.
Sasha:
Sasha (Sarba Shanti Ayog) was started in 1978, primarily to provide marketing
assistance to crafts persons all over India. Design and development of products and
organization is another key activity. Now 25 years later, sasha works with more than
150 producer groups and communities.
In order to use all the experience it has gained so far, sasha has promoted the
Enterprise Development Foundation to formalize the work it has been doing so far, and
to provide a more structured platform and support system for entrepreneurial initiatives
at the grassroots.
Vision: Sustain more and more business enterprises to eliminate conditions of poverty
and unemployment through economic empowerment and improvement in quality of life
of the marginalized and disadvantaged group of artisans and craftsman so as to
improve indicators of social development through fair trade practices and social
empowerment.
Mission: To enable, motivate, equip, and train participants to become entrepreneurs, to
own and run successful, profitable, and sustainable enterprises through special
assistance and mentoring in business development, management, theoretical and
practical inputs from experts and professionals across varied sectors to develop micro
enterprises for generation of income and employment opportunities and promote
sustainable livelihood options.
The broad objectives of the Enterprise Development Foundation are:
•
To incubate new and innovate business ideas
•
To prepare business plans for viable commercial enterprises

60. •
To identify potential and skills of artisans and craftsmen involved in traditional art
and craft
•
Identification of needs and capacity building
•
To offer technical training and development in management and life skills
•
To set standards for the best business practices including Total Quality Control
Management
•
To provide design and product development inputs
•
To develop and facilitate communication between the market and producers,
between stakeholders and development professionals and experts across varied
fields.
•
To identify market strategies
•
To individualize agenda for enterprises to envision their future
•
To provide step by step assistance from planning till launching of products
•
To integrate trading practices into the producers’ and venture’s way of doing
business
•
To leverage benefits offered by Fair Trade Network
•
To interact with members of Fair Trade Organizations and Buyers of Fair Trade
products and Services
•
To provide a platform to producers to move a step ahead from livelihood production
to skilled and trained enterprise development.
Promoters: The Enterprise Development Foundation owes its origin to Sarba Shanti
Ayog (SSA), which was established in the year 1978 as a non-profit organization and
since then has been engaged in craft research and development, producer awareness,
communications, networking and participation. Subsequently in the year, 1986 SASHA
Association for Craft Producers was formed as another entity of SASHA for
disseminating market information, sharing managerial and design assistance. Both SSA
and SASHA Association for Craft Producers are registered under the West Bengal
Societies Registration Act, 1860.

61. Sasha is a founding member of the Fair Trade Forum in India which includes all the
IFAT members of the region.
FTF - India welcomes Voluntary agencies, Fair trading Organisations, NGOs, Trusts,
Cooperatives, Companies and individuals as members who share vision, values and the
objectives of Fair Trade Forum, India and those who want to be part of this National
network.
Pantaloon Retail (India) Limited
Company profile
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 16 million
square feet of retail space, has over 1000 stores across 73 cities in India and employs
over 30,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big
Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail like
choice, convenience and quality and Central, a chain of seamless destination malls.
Some of its other formats include Brand Factory, Blue Sky, aLL, Top 10 and Star and
Sitara. The company also operates an online portal,futurebazaar.com.
Ethnicity
India’s First Modern Ethnic Retail Brand
Ethnicity is the first concept store in India to offer everything Indian under one roof.
Ethnicity celebrates Indianness through its diverse designs and products. It
showcases a wide range of brands from across the country.

62. At Ethnicity, one gets the best and the very latest of the Indian ethnic and fusion
brands. It offers a vast array of products under various categories including fashion,
home décor and handicrafts.
Ethnicity proudly follows the Indian values of being sensitive to our city, environment
and community. It provides a platform to bring together traditional or ethnic retailers
to the customers. It does so by collaborating with the former, and leveraging their
expertise.
Store of Ethinicity
Ethnicity :: C.G. Road :: Ahmedabad :: With Central
Address : Kolonnade Centre, Opposite Saffron Tower, Ambavadi, C.G.Road,
Ahmedabad
Pincode : 380006
State : Gujarat
Phone : 079 - 3048 1777
Ethnicity :: Gulmohar Park :: Ahmedabad
Address : 3rd Floor, Gulmohar Park, Satellite Road, Ahmedabad
Pincode : 380015
State : Gujarat
Phone : 079 - 3048 4801
Ethnicity :: J.P.Nagar :: Bangalore :: With Central
Address : 45/1,45/2, 45th Cross, J.P.Nagar, 2nd Phase, Near Ragigudda
Temple, Bangalore
Pincode : 560069
State : Karnataka

63. Phone : 080 - 2659 3099
Ethnicity :: Naman Mall :: Indore :: With Central
Address : Naman Mall, 170, RNT Marg, Eagle Square, Opp. Ravindra Naty
Mandir, Indore
Pincode : 452001
State : Madhya Pradesh
Phone : NA
Ethnicity :: R City Mall :: Mumbai
Address : R City Mall, Level 2, CTS No. 168, LBS Marg, Ghatkopar(W), Mumbai
Pincode : 40077
State : Maharashtra
Phone : 022 - 3055 3930
Here the Mahila Mahasangha have prospects to do the Business with the Pantaloon
Retail (India ) limited by opening the Shop In Shop with their store . we all ready send a
Product catalog to them they are ready to give space for selling the handicraft products
on the Sale or Return bases . Now none of are selling the Bengal Handicraft product
with them and their current selling data and foot fall forecast a tremendous business
opportunity in this category
All ready a One Artisan of Leather bag Selling a leather Bags and with the time period
of 40 Days he able to sold merchandise of worth 75,000 Rs .

64. Targeting Designers
We contacted many designer personally and through mail shown product catalog
.convinced them the strength of the Mahila Mahasangha the designers we contacted as
are
Sabyasachi Coutoure
Sabyasachi Mukherjee
Topsia Road ,south
Behind still Junction
Email:sabyasachicoutoure@hotmail.com
Kiran Uttam Ghosh
Ph no -033 -24860476
033-32925756
Anamika khanna
2/1 Out Ram Street, Kolkata
Ph no-033-22814425
2,woodstreet ,Sangam 2C
Kolkata -16
anamikakhanna@vsnl.net
anamika@ana_mika.com
enquiry@ana_mika.com
WEAVERS STUDIO
Contact Person:
Ms. Darshan Shah
Address:
Veda commercial Pvt. Ltd. 5/1 Anil Moitra Road, Kolkata-19
Tel:
913324408926/37
Fax:
913324402868

65. E-mail:
weqvers@cal.vsnl.net.in
Website:
www.weaversstudio.com
FAB INDIA OVERSEAS PVT. LTD.
Contact Person:
Pallabi Basu
Address:
16, Hindustan Park, Kolkata-700029
Tel:
033-2465 6954/6955
E-mail:
fab_kol@vsnl.net
Website:
www.fabindia.com
CORPORATION OF INDIA LIMITED
Contact Person:
M. K. Sengupta
Address:
7, Jawaharalal Nehru Road, Kolkata -13
Tel:
2228-3205, 2228-4139
Fax:
91-33-2228-3205
E-mail:
ccickol@rediffmail.com
Website:
www.cottageemporiumindia.com

66. List of National Fairs:

68. Major policies formulated:
Since these products are a speciality of the Birbhum district only,so they were less
known nationally. So first of all we created awareness about the crafts and the value
added in these by mentioning about them in our product catalogue.
The product catalogue was mailed to the various retailers as well as wholesalers. We
also attended a cluster fair in Delhi Haat named “ Cluster Haat” on Feb 13-17 which had
stalls from various clusters from all over the country.

69. International market:
To know about the international, market the first step was to contact the Export
Promotion Council for Handicrafts which acts as a body for the export of handicrafts. To
compete the international standards, EPCH conducts workshops to educate the artisans
from time to time.
Export Promotion Council for Handicrafts
Export Promotion Council for Handicrafts (EPCH) under the aegis of Development
Commissioner (Handicrafts), Ministry of Textiles, Government of India is a non-profit
organization, established under the EXIM policy of Government of India in the year
1986-87. It has created necessary infrastructure as well as marketing and information
facilities, which are availed both by the member exporters and importers. The Council is
engaged in promotion of handicrafts from India and project India’s image abroad as a
reliable supplier of high quality handicrafts.
Providing commercially useful information and assistance to members in
developing and increasing exports.
• Offering professional advice and services to members in areas of technology
upgradation, quality and design improvement, standards and specifications, product
development, innovation etc.
• Organising visits of delegation of its members abroad to explore overseas market
opportunities.
• Participating in specialized International Trade Fairs of handicrafts & gifts.

70. • Organizing Indian Handicrafts and Gifts Fair at New Delhi.
• Interaction between exporting community and Govt. both at the Central and State level
and representation in almost all the committees / panels of Central and State and
represents in almost all the committees / panels of Central and State.
• To create an environment of awareness through Workshops on "Export Marketing,
Procedures and Documentation", Packaging, Design Development, Buyer Seller Meet,
Open House etc. interaction with Central and State Govt. and various other similar
programmes.
• Dissemination of government notification, orders, information on trade and other
relevant information to members.
Guide line for new Exporter
Market Entry
•
Selection of Markets is the first step in international marketing, it is important that
the right product is marketed in right markets. After carefully selecting the market
the exporter has to decide the method of entry in the market. There are
eventually two ways to enter a foreign market, namely indirect and direct, in the
indirect method the exports are almost equivalent to domestic sale and it is done
in two ways namely (a) selling to a merchant exporter or export house in India
and (b) selling to visiting/resident buyers. However, in direct exporting, the
manufacturers take upon themselves the task of managing the export sale.
Participation in Trade Fair
•
The exporter may also participate in the trade fairs organised in india and abroad
in order to explore the possibilities/opportunities offered by them.

71. Market Research
•
Another important tool before entering into export market is market research as it
helps the exporters in decision making. The need for market research, arises to
provide a sound database which help the management in taking decisions
regarding new product launching, product adaptation and in developing
comprehensive and strategic marketing plans
Export Pricing
•
The pace of export expansion is an important determinant of economic growth in
developing countries. And for achieving the desired rate of growth in export,
effective pricing policing for exports constitutes an essential elements. Export
pricing assumes strategic significance especially because of the relatively lower
technological base of developing economics resulting in higher cost of
production. Pricing is like a tripod, the three legs being costs, demand and
competition.
Selection of Agent
•
Many exporters who have a marketable, appropriately priced, good product and
who are able to develop and finance a marketing support plan encounter export
difficulty in spite of all these advantages, because they select an overseas agent
haphazardly. An exporters need to take four basic steps to solve this problem.
He may (a) determine his marketing requirements (b) established contacts with
prospective agents (c) evaluate the list of agents and select a suitable one (d)
appoint agent.
Promotion
•
There are various modes through which an exporter can promote its
merchandise namely advertisments in foriegn publications/trade journals in the
identified markets and also in the reputed Indan publications. The exporters may

72. also create a CD ROM catolog of it products along with a website providing an
insight into its activities/products.
Terms of Payment
•
The nature of credit terms offered by the suppliers is very decisive in obtaining
order.
Export Contracts
•
In the contract of sale, it is important that the principle parties to the contact viz.
seller and buyer do know clearly, and without any ambiguities, their respective
rights and obligations. What is it that each of them is supposed to do under the
contract and what does one get in consideration for the fulfillment of the
obligations set out in the contract? The International Chamber of Commerce
(ICC) has spelled out clear cut rules of international trade in order to avoid
ambiguities.
Export Finance
•
Financing the exports is an important aspect which the exporters need to plan in
advance. There are two different stages of finance for the exporters namely (a)
pre-shipment and (b) post shipment. During pre-shipment the finance is needed
for purchase/procure, for processing, for manufacturing, for assembling, for
packaging and for shipping. During post shipment the finance is needed for
providing facilities to overseas customers till such time as the proceeds are
realized.
Other Documentations
•
The other mandatory documentations required for exports also need to be taken
care of by the exporters. For this he may take the assistance of Director General
Foreign Trade (DGFT), Indian Institute of Foreign Trade (IIFT), India Trade

73. Promotion Organization (ITPO), respective Export Promotion Councils (EPCs),
Foreign Embassies in India, Buying Agents, Freight Forwarding Agents etc.
Membership Registration
Any person willing to venture into exports of handicrafts can become the member of the
Council. The prospective members are required to submit their application as per the
prescribed application form. The membership form can be obtained by paying Rs. 100/in cash/demand draft drawn in favour of Export Promotion Council for Handicrafts
payable at New Delhi.
The Amount of membership (April – March) fees are as follows:
Entrance fee in the year of enrolment - Rs. 1000/Annual Membership fee - Rs. 2500/Total (during the year of Enrollment) - Rs 3500/- + Service Tax (10.3%)
As per the rules and regulations laid down in the Articles of Memorandum and
Association of the Council, membership of the Council is a pre-condition for registration.
The registration can be obtained by you either as a 'Merchant Exporter' or 'Manufacturer
Exporter' as per documents submitted. While submitting the documents, you are
required to clearly mention that you are interested in either of the category or all as
under:a) Membership
b) Registration as a 'Merchant Exporter'
c) Registration as a 'Manufacturer Exporter'
Please note only the fees of membership is to be paid, even if you are interested for
other two categories in addition to memebrship. In case you have not indicated your
specific preference, you will be issued the membership only.

74. Every year Membership Fee is due on 1st April and payment is to be made by
30th June.Membership renewal fee is Rs. 2500/- + Service Tax (10.3%) every year.
•
If a company opts for option (b) or (c) above, a self attested copy of Import
Export Code (IEC) also needs to be enclosed with the application form.
•
If the Company is a partnership firm it has to submit a Partnership Deed along
with the Application Form.
•
If the company is a private limited or a limited firm a photocopy of certificate of
incorporation (Memorandum of Article of Association) and resolution deed
regarding the signing authority has to be submitted.
•
If an Export House applies for member ship it must furnish a copy of Export
House Certificate.
•
If a company is a manufacturer exporter it must furnish letter from District
Industries Centre (DIC) or the authority with which the factory registered or the
copy of Small Scale Industries (SSI) certificate attested by the DIC on current
date.
Services offered to Members:
Direct Marketing
•
Invitation for participation in IHGF (Subject to fulfilling of the criteria of at least
one year of membership of the Council)
•
Invitation of participation in Overseas Trade Fairs
•
Invitation of participation in Buyer Seller Meets
•
Invitation of participation in Folk Craft: Festivals of India organized overseas
•
Invitation for participation in Product Specific Fairs organized by the Council
Publicity and Promotion
•
Printing of Promotional Catalogues
•
Creation of Electronic Product Catalogues
•
Printing of product specific information booklets

75. Market intelligence
•
Provide trade inquires/tra,Sie leads on a regular basis
•
Provide latest handicrafts trade statistics
Monthly Newsletter
•
A Monthly Newsletter titled "CRAFTCIL" is published and disseminate among the
members of the Council.
Representation
•
Liaison with Government Department, Industry Association, Chamber of
Commerce and other similar institutions.
•
Assist members in settlement of trade disputes with the buyers
Seminars/Open House Meets
•
Organize awareness seminars, open house meets, workshops, on various trade
related issues
•
Invitation to reputed designers/trend forecasting agencies to interact with
handicrafts members exporters
Trade Policies
•
Circulars pertaining to the policy changes with respect to the sector are
disseminated regularly to the members.
•
Issue of Duty Free Import Certificate (DFIC) for embellishment/ consumables to
the members (http://www.epch.in/rcmc.htm)
•
Market Development Assistance (MDA) is also given to the members as per
guidelines. (http://www.epch.in/Mda.htm)

76. EPCH provides a platform for direct interface of the artisan , exporter and the buyers
through fairs and exhibitions in Delhi NCR
Since it a Non –Profit organization , it just acts as adeveloper of handicrafts trade
bringing the latest trends directly to the artisan and educating them through various
workshops so that these products are competitions enough to be presentable in the
International market
Our contribution EPCH organised a workshop at Bolpur from 15-20 Apr in which they
include the artisan of Mahila Mahasangha , Educate them about various trends
according the international market demands , so that they can develop their products
accordingly in order to participate in the handicrafts and Gift fair in Oct 2010 New Delhi.

77. List of international buyers:
•
Ms. Maria Helena de Almeida
Buyer
Purchase Director
Indoasia Comercio International ltd
R. Dr. Sergio Meira, 280
CEP : 01153-010
Sao Paulo, Brazil
Phone : [ 11 ] 3824 0927
Fax : [ 11 ] 3824 0927
Mail : mariahelena@indoasia.com.br
•
Mr. Marcos Andre Ferreira Pinto Rezenda
Buyer
Director
Otaviani Rezende Comercio Arte Ltda
Rua Itapirapuani 35
Sao Paulo SP 01440 040
Brazil
[ 11 ] 3063 2092
fax : [ 11 ] 3063 1693
•
Mr. Jose Antonio Sig Bergamin
Buyer
Director
Raj India Style
R. Conego Eugenio Leite No. 163
Sao Paulo 05414 001
Brazil
Phone : [ 11 ] 3081 3433
Mail : sigbergamin@sigbergamin.com.br
•
Mr. Pierre Paul Dyumont
Director
Chalalai CA
Residencia MI Refugio
APTO, 5-C Manzanares Este, Municipio Baruta EDO
Buyer

78. Miranda, Caracas
Venezuela
Phone : 58 – 212 9431248
Fax : 58 212 9752727
Mail : dumontp@cantv.net
•
Ms. Mario Carolina Brito
Buyer
Merchandising Manager
M/s Beco CA
Av. Principal de Boleita Norte
Edif, Centrobeco, Caracas 1070
Venezuela
Phone : 58 – 212 238 65 05
Fax : 58 212 8811
•
Mr. Luis Blasini
Buyer
Purchase Manager
M/s Corporacion Vaser
Carretera Vieja de Baruta, Via Santa ines
Edif Hanoi, P.B. Baruta
Caracas
Venezuela
Phone : 58 312 975 4950
•
Mr. Sergio Elian Safar
Buyer
M/s Ganesh Ghar Import E Export Ltda
Rua Levindo Lopes
358 S/202 Funcionarios
Belo Horizonte- MG Brazil – 30140170
Phone: 00-55-31-32815920
Fax: 32810359
Mail: cindia@casadaindia.com.br
•
Mr. Edson Augusto Silva Coutinho
Buyer

79. M/s Tok & Stok – Estok Comercio e Representacoes Ltda
AV. Tucunare 500 – Tambore
Barueri SP- Brazil
CEP: 06460020
Phone: + 55 (11) 41968462
Fax: + 55(11) 419 68599
Mail: ecoutinho@tokstok.com.br
•
Mr. Silney Saulo De Lima
Buyer
M/s Winner Trading Company
Rua Scuvero, 120, Cambuci
01527-000 Sao Paulo SP, Brazil.
Telefax: 55-11-3272 8535
Mail: comercial@winndertrading.com.br
•
Mr. Marco Antonio Pires De Moraes
Buyer
M/s Winner Trading Company
Rua Scuvero, 120, Cambuci
01527-000 Sao Paulo SP, Brazil
telefax: 55-11-3272 8535
Mail: mmoraes@winnertrading.com.br
•
Mr. Posada Henao Mauricio De Jesus
Buyer
M/s Finolino SA
.CARRERA 48 NO. 10 45 LOCAL 122
MEDELLIN COLOMBIA
Phone : 57-4-2684 786(O)
( R ) 574 3118879
Fax : 57-4-2684738
Mail : finolino@epm.net.co
•
Mr. Marco Guillerma Arango Restrepo
Carrera 7 # 140A-48, Torre 6/Office 501
Bogota Colombia
Phone : 571 6472485
Buyer

80. Mail : marcoarango@yahoo.com
•
Mr. Jesus Alberto Montes Restrepo
Buyer
M/s Kalagas Ltda
Calle 127A No. 37-07
Bogota
•
Ms Ana Lucia Duque Salazar
Buyer
M/s EL-Tiempo
Transversal 1A
69-68, Apt. 304
Bogota, Colombia
Phone : 00-571 3104082(R )
Phone : 00-57-1-2940144(O) Direct
Mail : analud@eltiempo.com.co
•
Mr. Pedro Antonio Delgado
Buyer
C/o Embassy of India
Av. Salaverry 3006 Magdalena Del Mar
Lima 17, Peru
Phone : (51-1) 460 3389/361 6006
Fax : (51-1) 461 0374
Mail : hoc@indembassy.org.pe
•
Mr. Cohen Alberto
Buyer
M/S C.A. Distribuidora Kopyco
LA Yaguara, Call 11 # 9
Caracas, Venezuela
Phone : 58 – 212 4727118
Mail : acohen@kopyko.com
•
Claudia Fisch
M/s Klemax International
Av. Faria Lima, 2639-CJ 42
Sao Paulo, Brazil
Buyer

81. Mail : dagh@terra.com.br
Telefax : 00-55-11-3032 9125
•
Mr. David Burstein
Buyer
Purchase Manager
M/s Saks Department Store
Phone : (507) 227- 2747
Fax : (507) 227- 4145
Mail : dburstein@saks.com.pa after Claudia martin
•
Mr. Isaac Lalo
`
Buyer
Purchase Manager
M/s Dorians Department Store
Phone : (507) 227- 2747
Fax : (507) 227 4145
Mail : ilalo@saks.com.pa
•
Mr. Alison Otway
Buyer
Director
M/s Marketing Visions
Phone : (507) 360 2059/2060
Fax : (507) 360 2058
Mail :mvsa@cableonda.net
•
Morales Vargas Luis Javier,
Buyer
M/s Luis Javier Morales Vareias
Jr. Puno, 659 Oficina 202 Lima 01, Peru
Phone : 4268525
Fax : 428 6013
Mail : import70@hotmail.com
•
Mrs. Barreto Velasco De Perez Albela
M/s El Porongo SA
Buyer

82. Av. Javier Prado Este # 4200
Surrco Centro Collercial Jockey, Plaza Local 205
Peru
Telefax : 434 4244-435 1402
•
Mr. Herrera Javier Eduardo
Buyer
General Manager
Establecimientos Incs SAC
Av. Argentina N 6360 Callao, Peru
Phone : 451 9218/ 451 9140
Fax : 452 1767
Mail : jherrera@facusa-eisa.com.pe
•
Mr. Wilson Anthony Justin
Buyer
22-24, ST. Vincent Street
Port of Spain, Trinidad
Phone : 1-868-623 8870
Fax : 1-868-625 7211
•
Mr. Verma Vijay
Buyer
# 1, EL Socorro Ext. Road
San Juan, Trinidad W.I.
Phone : (868) 674 8107
Fax : (868) 675 9616
•
Mr. Pablo Rondero Lopez
Buyer
Executive
M/s Home Mart
AV. Lomas Verdes No. 904 COL
Santa Cruz, Acatlan Naucalpan
Estado, De Mexico CP 53150
Phone [ 525] 7286870
Fax : [ 525 ] 53634955
•
Ms. Paez Gomex Johana Ivone
Buyer

83. International Buyer
Mecanoelectro Hmesentry
Autopista Norte, 127A-13
Bogota, Colombia
Phone [ 571 ] 6270166
Fax : [ 571 ] 6270265
Mail : jpaez@homesentry.net
•
Mr. Andres De La Espriella Meira
Buyer
Chief of Production
M/s Cachivaches SA Bogota
Cra 7 N 119 B-54
Bogota Colombia
Phone : 213 3182
Fax : 6192585
•
Mrs. Dolly Amparo Maya
Buyer
M/s Acmaenes Exito SA
Cra 48 No. 32 BSUR 139
Colombia
Phone : 339 59 53/ 339 59 38
•
MR. MALIK SAFARYAN, DIRECTOR
Buyer
M/S PRAHA LTD
22, TUNANYAN STZ., YEREVAN OF ARMENIA
PHONE : (3741) 580 668
TELEFAX : (3741) 521602
MAIL : prahashop@netsys.am
•
Ms. Patricia Uranga
Manager Sales, ANTAD
AV. HORACIO 1855, PISO 6
COL. CHAPULTECPEC MORALES
MEXICO, D.F. MEXICO
MAIL : Vicente.yanez@antad.org.mx
Buyer

84. •
MR. ANGELO GINO BATTIGELLI
Buyer
MANAGER
CASA PLUS CA
CALLE VARGAS EDIFICIO, METROPOLITANO
PISO 3, OFICINA 3-A, BOLEITA NORTE 1070
CARACAS, VENEZUELA
PHONE : + 58 212 235 52 01
FAX : + 58 212 239 61 21
MAIL : casapl@cantv.net
•
MR. ALBERTO COHEN COHEN
Buyer
M/S C.A. Distribuidora Kopyco
LA Yaguara, Call 11 # 9
Caracas, Venezuela
Phone : 58 – 212 4727118
Mail : acohen@kopyko.com
•
MS. MARIA TERESA MILAGROS
Buyer
M/S SAGA FALABELLA
AV. PASEO DE LA REPUBLICA
3220, SAN ISIDRO
LIMA-27, PERU
•
MRS. ELIZABETH
Buyer
DIRECTOR
COSAS
CALLE RECAVARREN 111
MIRAFLORES
LIMA 18
MAIL : edulanto@cosas.com
•
Mr. Rohan Sananan
MANAGING DIRECTOR
Buyer

85. M/S SINANAN FOOD MASTER & COMPANY LTD.
128, Eastern Main Road
Tunapuna, Trinidad, West Indies
PHONE : 868 663 1756
Mail : fooddmstr@tstt.net.tt
•
MR. JOAQUIN ANDRES PEREZ
Buyer
PRODUCT MANAGER
M/S INVERSIERRA SA
PEDRO FONTOVA 3 6350
HUECHURABA
SANTIAGO, CHILE
MAIL jperez@inversierra.cl
Phone : 562 6246788
•
Mr. Jesus Nazareth Felissardo Rodriques
Buyer
M/s Gameximport
Rua Ana Pimental, n 59
VI Goncalves, Sao Paulo Brazil
Phone : (055) 11- 3439 5946]
Mail : gameximportexport@terra.com.br
•
MR. JOSE EDARDO CANCADO RAMOS
Buyer
M/S AMERICAN PROLOGIC INC
GROUP SADA
RUA GUSTAF DALEN
151 BETIM, MG 32530-510
BRAZIL
PHONE : 31- 3529 9696
MAIL : brazilapi@sada.combr/commercial@sada.com.br
•
MR. KATIA THOMAZINHO MELLO
M/S REVISTA ISTOE
BRAZILIAN NEWS MAGAZINE
RUA WILLIAM SPEERS
Buyer

86. 1088 - LAPA
SAO PAULO S- BRAZIL
PHONE : 055-.11.3618.4357
MAIL : katiamello@istoe.com.br
•
MR. SERGIO ELIAN SAFAR
Buyer
M/S GANESH GHAR IMPORT & EXPORT LTDA
RUA LEVINDO LOPES, 358 S/202
FUNCIONARIOS, BELO HORIZONTE MG
BRAZIL
PHONE : 0055 31 32815920
•
MRS. SANDRA MEDEIROS SANT’ANNA
Buyer
ZEBINDEN
M/S SANDRA ZEBINDEN STORES LTDA
AVENIDA PAULISTA, 854, LOJA 25
SAO PAULO SP
BRAZIL
PHONE : 55( 11) 3266 8993
MAIL : szebinden@hotmail.com
•
MR. GEORGE RAIS
Buyer
GENERAL MANAGER
M/S MODANOVA SA
CALLE 22 NO. 69-B-70
BOGOTA
COLOMBIA
MAIL : imports@modanova.com.co
•
MS. ZITA LUCY CAJIAO
M/S EXPOARTESANIAS
CRA. 42-B NO. 22A-78
BOGOTA, COLOMBIA
PHONE : 344 53 60/344 54 11
MAIL : lucyderuan@yahoo.com
Buyer

87. •
MS. CECILIA DUQUE DUQUE
Buyer
GENERAL MANAGER
M/S ARTESANIAS DE COLOMBIA
CRA 3 A N. 18-A – 58
BOGOTA, COLOMBIA
MAIL : gerencia@artesaniasdecolombia.com.co
PHONE : 54 – 11 – 4319 4412
MAIL : arebossio@lancion.com.ar
•
MS. IRINA LUVOVNA
Buyer
M/S KAFOLAT
45, 121, MIRALY STREET
DUSHANBE
TAJIKISTAN
PHONE : 992 – 71 ] 333 717
•
MR. SHAALIM SHAMANSUROV
Buyer
“HUNARMAND ASSOCIATION”
TASHKENT 7000003
DRUJBA NARODOV STREET
UZBEKISTAN
Phone : (998) 90 – 186 1965
Mobile : (998) 712 465682
•
MRS. LUDMILA ALEXANDROVNA ROMANOVA
M/S INDIAN SOUVENIERS
APARTMENT NO. 18
KEKOL STREET
Buyer

88. BISHKEK – 720033
PHONE : (0502) 56 32 29
•
MR. FIKRET OZDIN
Buyer
M/S ASHI ART AND HANDICRAFTS
CHUI AVE. 136, BISHKEK
PHONE : 0312 - 665710
MAIL : info@asahikyrgyz.com
•
Mr. DZIANIS PRAKOPCHYK
Buyer
M/s Importer of Gift
220013, Minsk, Kulman Street 1
Belarus
Phone : + 365 172098000
•
MR. MUFARAKH MUMINDJONOVICH
Buyer
Director General
The Society of the Limited Responsibility
Dushanbe, Alisher Navoi Str. 7/3
Flat No. 20,
Tajikistan
Phone : 35-07-23(R )
21-26-77(Off)/Mobile : 505 01-60
•
MR. MURAT L. IBRAGIMOV
Buyer
DIRECTOR
INTERNATIONAL CENTRE “ KHAMAR”
ACADEMY OF ARTS OF UZBEKISTAN
40, SHAROF RASHIDOV AVE
YAKKASARAY DISTRICT
TASHKENT 700029
MAIL : asiapress@mail.ru
Hamar_tong@bk.ru
•
MRS. SHAHRZAD MASHHOOD
Director & Business Manager
Buyer

89. Decor & Rugs
P.O. Box 80327
Olympia Windhoek
Namibia
PHONE : 264 61 255000
Mail : shari@united.com.na
•
Mr. Gert Jacobie
Buyer
Managing Editor
Republikein
Omuramba Rd Nr. 11, Eros, Windhoek,
Namibia
Phone : 061 – 297 2007
Mail : gert@republikein.com.na
•
MR. JASWANT SINGH KUKREJA
Buyer
CHOBE VENTURES PTY LTD
P.O. BOX 20915 GABORONE
PLOT 68, GICP GABORONE
MAIL : newage@it.bw
•
MR. PAPA NALLA FALL
Buyer
CONSEIL NATIONAL DU PATRONAT DU SENEGAL
7, RUE JEAN MERMOZ
BP 3537, DAKAR
SENEGAL
MAIL : cnp@sentoo.sn
PHONE ( 221) 821 5803/822 2842
FAX : (221) 822 28 42
MAIL : cnp@sentoo.sn
•
Mr. Saeed Rehmani Umar Ben Saeed
M/s SARL Amissa
62, Avenue Mahmoud
Boujjatit Kouba, Alger, Algeria
Buyer

90. Phone : ( 021) 36 5556
•
MR. ADEL ABDEL AZIZ
Buyer
M/S EL AZIZI CO
41, EL SABA QAATEL
BAHARIA, ELMOSKY
CAIRO – EGYPT
PHONE : 002025901743
MOBILE : 0101642979
MAIL : elazizco@hotmail.com
•
Ms. Kruger Elsie Helena
Buyer
M/s Creatift
Phone : 00-264-61-234437(Home)
Telefax : 00-264-61-23202
Cell phone : 00-264-811274438
•
Ms. Margaretha Visser
Buyer
M/s Namcrafts CC
Box No. 30529 Windhoek
Namibia
Phone : 00-264-252342
Fax : 00-264-252341
Mail : visse@iway.na
•
Mr. Gregory Paul John
Buyer
M/s Kimberley Jewellers & Africa Now Trading Co.
23, Jones Street, Kimberley, 8302
South Africa
Phone : +27 53 8325522
Fax : +27-53 8420450
Mobile : +27 82 4136016
•
Mr. Robert Daniel Sim
M/s Into Africa African Wholesalers
PO Box 169
Buyer

91. Newlands, 7725
Cape Town, South Africa
Phone : + 27 21 448 9111
Fax : + 27 21 448 4899
•
Mr. Robert Daniel Sim
Buyer
M/s Into Africa African Wholesalers
PO Box 169
Newlands, 7725
Cape Town, South Africa
Phone : + 27 21 448 9111
Fax : + 27 21 448 4899
•
Mr. Roger Stuart Hinds
Buyer
M/s Silkwoods of Knysna
21, Uil Street
Industria, Knysna, 6571
South Africa
Phone : +27 (0) 44 3825412
Fax : + 27(0) 44 3821638
Mail : silkwds@mweb.co.za
•
Mr. Tall Cheikh Oumar Tidiane
Buyer
Consortium d’ Etudes et de Promotion
Industrielle et Commerciale
P. O Box 2088 Dakar
Phone : (221) 822-22-08/822 98 28
Fax : (221) 821 59 82
Mail : cnes@sentoo.sn
•
Ms. Jennifer Beryl Philoe
Marketing Officer
Ministry of Industries and International Business
P.O. Box. 648
Buyer

92. Victoria
Mahe, Seychelles
Phone : 00-248-225086
Mail : j.philoe@miib.sc
•
Bakhteeva Tatiana
Buyer
Indian Handicrafts
Russia, Tver, Bulv
Radischeva 4,
Moscow, Russia
Phone : [ 007 ] [0822] 410 555
•
MS. AKJEMAL AMANOVNA
Buyer
M/S INDIA
73, MAKHTYM KULY STREET
74400 ASHGABAT
PHONE : 00-993- 66- 328253
MAIL : jamal68@mail.ru
•
MR. ARTUR LIANDRES
Buyer
ENERGIA LTD
7, OBOYNAYA STR., MINSK
BELARUS
•
Ms. Aimchahon Bekmurzaeva
Buyer
M/s Oltin Meroz International Fund
House 145 A, App. 23, Babur Shah Street
Namangan City
Tajikistan
Phone : + 36 [ 922] 39 49 53
•
Mr. Mohamed Saad Hagras
Managing Editor
Al Alam Al Youm Newspaper
16, Abaza Street
Heliopolis Cairo
Buyer

93. Egypt
Phone : 00202 7622094/5/6 (o} 00202 2400999 {Res}
mail : hagrassaad@hotmail.com
•
Mr. Ahmed A. Monem Ahmed
Buyer
Chairman
M/s Alfa Group
EL-Riad Tower
5, Wisa Wasif Street
Egypt
Fax : 5726203
•
MR. TREVOR JULIAN GREENBERG
DIRECTOR
Buyer
M/S BEN GREENBERG & SONS [PTY] LTD
P.O. BOX 39831, BOOYSENS, 2016
JOHANNESBURG
SOUTH AFRICA
Phone : + 27 – 11 434 3907
•
Ms. Krista Walker
Buyer
M/s Krista {Pty}, Ltd
Postnet Kgale View 179
P.B. No. 351
Gaborone, Botswana
Phone : +267 3938323
Mail : mrista@botsnet.bw
Mail : md@newera.com.na
Phone : + 264 61 – 273311
•
MS DANIELA BENAVENTE
PRODUCT MANAGER
M/S PUNTA TORO SA
CHILE
Phone : 35 44 13 84
Buyer

94. Mail : daniela_benavente.yahoo.com
•
Ms. Norma Angelica Mendoza
Buyer
M/s Sanborn Hermanos SA
Calvario # 106
Tlalpan, C.P. 14000
Mexico, D.F
Mail : mendozen@sanborns.com.mx
Phone : 53 25 9912 and 22
•
MR. BERNARDO PODOLSKY ROSENFELD
Buyer
DIRECTOR DE COMERCIALIZACION
CIAR GUANAJUATO 214 COL,
ROMA 06700 MEXICO, D.F.
MEXICO
TEL: 55644564
FAX:55749709
EMAIL: bpodolsky@amfar.com
•
Maria Isabel Fernandez Gallegos
Buyer
Guanajuato 214
Colonia Roma
06700 Mexico, DF
•
MR. ABRAHAM JACOBO
Buyer
VICE PRESIDENT
M/S REGALOS KINOR SA
J.L. CABEZON 2324
1419 BUENOS AIRES
ARGENTINA
PHONE ; 54 11 4573 3644
•
Ms. Maria Carolina
Rua Ambuas
64, Pompeia
Sao Paulo SP-01259-080
Buyer

95. Brazil
Phone : 55[11] 8354 5737
Mail : petrolavix@hotmail.com
•
Ms. Ana Lucia Luz
Buyer
Director
Studio Trama
Rua Saou Paulo
581, Baisso dos, Estados-SC –88 330 000
Brazil
Phone : 47-3674794
Mail: analuz@studiotrama.com.br
•
Ms. Vanessa Taques
Buyer
Al. Dr. Carlos De Carvalho 1707
CEP: 80730-200
Curitiba/PR
Brazil
Phone : 41-33237772
Mail: home@vanessataques.com.br
•
Mr. Thomas Guerra Deluqui
Buyer
President
M/s Kifestahome & Gardencom.art
R. Dr. Fernandes Coelho 45
Pinheiros Sao Paulo Brazil – 05423040
Phone : 55-11-3814 3212/55 – 11 3812 5680
Mail : kifesta@kifesta.com.br
•
MS. MARIE JEANNE ISSA CHIDIAC
M/s ZONA LIVRE LOGISTICA LTDA.
RUA LOPES COUTINHO NO. 157
03054-010,SAO PAULO
BRAZIL
FAX : 11-6292-5050
Buyer

96. MAIL : zonalivre@zonalivrebrasil.com.br
•
Ms. Lucynes Gutierrez De Pineres Corredor
Buyer
Manager
Lucy Gutierrez De Pineres Corredor
CRA 57 No. 74-157
A-3B, Colombia
Phone : (5) 3691212
Mail : tutypineres@hotmail.com
•
Ms. Weilbauer Cruz
Buyer
Gabriela Maria
Owner
M/s Darjeeling
Catalina Aldaz 141
Quito – Ecuador
Phone : 593 2 289 7749
Mail : escuweil@interactive.net.ec
•
Mr. Tayyar Arastun Akkubayov
Buyer
M/s Real Holding Trading Co
38, J. Jabbarly Street
Azerbaijan
Mail : teyyar@gallery.az
•
Ms. Truter Marlene
Buyer
Owner
M/s ASMAT Trading
Thaba Park, Hooggelegen Road
Off: Vissershok Road, Durban Village
7550, Cape Town, South Africa
Phone : + 27 21 – 9766901
Fax : + 27 – 21 976332
•
Ms. Van Rhun Yvette
Owner
Buyer

97. M/s Global Beads
Thaba Park, Hooggelegen Road
Off: Vissershok Road, Durban Village
7550, Cape Town, South Africa
Fax : + 27 – 21 9768071
•
Mr. Jan Johannes Griesel
Buyer
Owner
M/s Display House
19, Silverstone Road
Killarnex Gardens
Milnerton, Capetown 7441
P.O. Box 36805 Chempet South Africa
•
Mr. Crawford Stuart
Buyer
Design and Product Merchandising
M/s Central High Trading 77
P.O. Box No. 494, Magaliesview
Johannesburg-2067
South Africa
Phone : + 27 ( 0 ) 11 7995000
Fax : + 27 (o) 116580101
Mail : stuart@centralhigh.co.za
•
Ms. Elice Shaanika
Buyer
M/s Exclusive African Classics
P.O. Box 8498
Namibia
Mail : shaanikae@airports.com.na
Phone : 061- 0955015
•
Mr. Hassan Amer Gomma
Al Fagr Press
15, Abo Al Street
Egypt
Buyer

98. Mail : hamer@link.net
•
Mr. Khalid Ahmed Fahmy
Buyer
M/s Al-amal for Import & Export
55, Vector amanwheel street
Egypt
Phone : 031- 426 2020
Fax : 031- 420 3609
Mail : al-amal@al-amalegypt
•
Mr. Andres Vazquez – Prada
Buyer
Buyer – Home Division
M/s Rustan Commercial Corporation
El Mercasol Building
EDSA, Mandaluyong City
Manila, Philippines,
Phone : 632-7270283/632-7276293
Mail : asvazquezprada@rustans.com.ph
•
MS DANIELA BENAVENTE
Buyer
PRODUCT MANAGER
M/S PUNTA TORO SA
CHILE
Phone : 35 44 13 84
Mail : daniela_benavente.yahoo.com
•
Ms. Norma Angelica Mendoza
Buyer
M/s Sanborn Hermanos SA
Calvario # 106
Tlalpan, C.P. 14000
Mexico, D.F
Mail : mendozen@sanborns.com.mx
Phone : 53 25 9912 and 22
•
MR. BERNARDO PODOLSKY ROSENFELD
DIRECTOR DE COMERCIALIZACION
Buyer

99. CIAR GUANAJUATO 214 COL,
ROMA 06700 MEXICO, D.F.
MEXICO
TEL: 55644564
FAX:55749709
EMAIL: bpodolsky@amfar.com
•
Maria Isabel Fernandez Gallegos
Buyer
Guanajuato 214
Colonia Roma
06700 Mexico, DF
•
MR. ABRAHAM JACOBO
Buyer
VICE PRESIDENT
M/S REGALOS KINOR SA
J.L. CABEZON 2324
1419 BUENOS AIRES
ARGENTINA
PHONE ; 54 11 4573 3644
MIL;
•
regalos@kinor.com.ar
Ms. Maria Carolina
Buyer
Rua Ambuas
64, Pompeia
Sao Paulo SP-01259-080
Brazil
Phone : 55[11] 8354 5737
Mail : petrolavix@hotmail.com
•
Ms. Ana Lucia Luz
Director
Studio Trama
Rua Saou Paulo
Buyer

100. 581, Baisso dos, Estados-SC –88 330 000
Brazil
Phone : 47-3674794
Mail: analuz@studiotrama.com.br
•
Ms. Vanessa Taques
Buyer
Al. Dr. Carlos De Carvalho 1707
CEP: 80730-200
Curitiba/PR
Brazil
Phone : 41-33237772
Mail: home@vanessataques.com.br
•
Mr. Thomas Guerra Deluqui
Buyer
President
M/s Kifestahome & Gardencom.art
R. Dr. Fernandes Coelho 45
Pinheiros Sao Paulo Brazil – 05423040
Phone : 55-11-3814 3212/55 – 11 3812 5680
Mail : kifesta@kifesta.com.br
•
MS. MARIE JEANNE ISSA CHIDIAC
Buyer
M/s ZONA LIVRE LOGISTICA LTDA.
RUA LOPES COUTINHO NO. 157
03054-010,SAO PAULO
BRAZIL
FAX : 11-6292-5050
MAIL : zonalivre@zonalivrebrasil.com.br
•
Ms. Lucynes Gutierrez De Pineres Corredor
Manager
Lucy Gutierrez De Pineres Corredor
CRA 57 No. 74-157
A-3B, Colombia
Phone : (5) 3691212
Buyer