This is my latest (and arguably greatest iteration) of my resume. I have decided to upload to a place where if necessary I can share it quickly, and a place where I may find some leads of my own. Particularly, if you are in Fintech, Real Estate, Are You Looking For B2B Leads? Or a Tailored Solution Just For You? Unlike any other company is providing. You can find out for only $5 @ https://guessbox.io
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Eric Azizian Head of Marketing Resume | 26.05.2019
1. Eric Azizian
Head of Marketing
I'm a young professional that has been involved in almost every thing
to do with online business, internet marketing, application development
and team management.
Between 14 and 19 years old I earned over $500,000 USD in profit
from many different businesses and software products that I created
either by myself or with the help of a trusted development team.
At 17 I teamed up with a Russian speaking developer based out of
Estonia to release an app called, 'Mulve' which grew faster, and
quicker than anyone could have imagined. Read the Wikipedia bio on
it here:
Between 19 - 20 I launched my most financially profitable product to
date - PinPioneer cost a total of $70 to build into a launchable
product. For the next 1.5 years the product was earning me $5,000 -
$7,000+ USD / month.
Between 21-26 I worked all over the world in Medicine, Finance,
Technology & built a prototype of an idea using a Google Sheet, and a
few days later received the necessary funding required to transform
the idea into reality, from my boss, who funnily enough owns a
reasonably large investment portfolio - Leni Mayo.
I have been lucky to work and live in places like New York, London,
Moscow, Sydney, Melbourne, Auckland so I have a great understanding
of different work cultures starting from one man startups to large
companies like Accenture.
I'm familiar with managing multi person teams both locally, and
internationally. I'm a polyglot which allows me to engage with and find
talented designers and developers from Eastern Europe, Russia and
Armenia.
I LOVE to learn new things and I believe I have the skills and capacity
to learn and adapt to whatever situation presents itself. I also love
working with big data, analytics, growth hacking, and building
automation solutions using whatever development language is
presented in order to help people achieve their goals faster (whatever
they may be... typically marketing).
Primarily, I classify myself as an employee of the marketing division,
rather than that of development. . However, I did teach myself how to
code in, C#, vb.net languages, Javascript, SQL and I love seeing the
two mix in the form market automation.
Breakfast Point, Australia 0409 157 133
Profile
Employment History
9 Edwin Street, Breakfast
Point, 2137, Australia, 0409
157 133
eric@guessbox.io
DATE OF BIRTH
1993-01-29
NATIONALITY
Australian
DRIVING LICENSE
Full
GuessBox
https://guessbox.io
Blog
https://blog.guessbox.io
B2B / B2C Lead Generation
Search Engine Optimization
Search Engine Marketing
(PPC)
Email Marketing
Internet / Digital Marketing
Content Marketing
Google Adwords
Conversion Optimization
PR Marketing & Gaining
Exposure
Digital Analytics & Big Data
Analysis
Marketing Automation
Data Harvesting
Content Writing
Agile Project Management
Social Media Marketing &
Management
Details
Links
Skills
2. Head of Marketing at HashChing
December 2018 – Present
As Head of Marketing, I was required to oversee and manage all
junior marketing teams and growth initiatives, whilst devising ideas
for longer term growth, and what form that may manifest in.
A day in my life would involve meeting with C-Level executives about
short & long term growth ideas and the best ways upon which to
execute on those ideas subject to labour and financial capital
available.
During my initial days @ HashChing I dramatically cut expenditure on
products and services by tapping into 13+ year knowledge of the
digital market and what tools and services were available and could
be used as cheaper alternatives.
For example: Reducing ad expenditure down from $150,000/month to
$10,000/month whilst maintaining the same number of inbound
leads.
Additionally, between December - February by running a targeted data
driven ad campaign through Facebook, Google & Co I reduced cost per
lead from $150+ to under $50. Thus, reducing total ad expendituree
from $100K+ / month to under $20K.
More recently, I developed an intricate solution to re-engaging with
registration abandonments which contributed to a 120% increase in
the company's monthly growth rate.
Other Accomplishments
I designed many SEO improvements both on page and off page,
including things like:
Acquiring and managing partnerships with similarly sized and/or
larger companies (i.e. creditcardcompare.com.au)
Domain Authority - during my tenure at HashChing I managed to
improve overall brand & domain authority from 28 points to 40+
Advanced analysis of our on-page efforts and providing
suggestions or manually improving them myself making use of LSI,
Semantic Keywords & more...
At the time of writing this HashChing is ranking between #1 and
#4 on the first page of Google for the keyword: Broker which
receives 240K searches per month. Though, due to the strong on
page & local SEO efforts implemented this was made possible.
By focusing on reducing expenditure, I simultaneously managed to
improve HashChing organic traffic vs paid traffic from 50% to >90%
Blew past industry benchmarks with our email marketing
campaigns by setting up smulti-stage email campaigns. We achieved
the following: Open Rates: 80%+ | Response Rates: 15% - 30% |
Conversion Rates: 7.5% - 10% (keeping in mind these are cold
emails).
Director of Digital Marketing at DocChat.io
November 2014 – November 2015
At DocChat I was one of the first three people hired so I was required
to use a wide range of skills on a daily basis to keep the company
Sydney, Australia
New York
Ability to Work Under
Pressure
B2B Sales
Effective Team Leader
AWS => Azure => Google
Cloud
SQL
Javascript
Data Analysis
Business Strategy & Ideas
Google Analytics
Affiliate Marketing
Brand Strategy
Business Partnering
API
English
Russian
Armenian
Skateboarding, Playing &
teaching piano Writing
(fiction & nonfiction) Acting
Languages
Hobbies
3. developing its proprietary app correctly (without burning cash) and to
ensure user growth.
Here are only a few of the many many things I accomplished and was
required to do while working at DocChat.io - telemedicine.
I noticed that the company was spending too much on its
development without receiving much in return. So, because I am
able to speak three languages, I hired a brand new project
manager from Russia, and a brand new development team.
This reduced costs from $25,000/month down to $8,000.
I designed creatives using learned photoshop/illustrator etc skills
and collateral materials.
I organised and oversaw the creation of beautifully animated promo
video explaining what DocChat was all about.
Using my experience with paid advertising I also ran YouTube ads
using the video as a piece of content, with a funnel set up
via Infusionsoft to convert those people into paid callers.
I organised to run an event at a popular college bar in the West
Village of which I knew the owner. For only $500 we were able to
get a packed room of medical and healthcare students to listen to
a presentation provided by the founder of the company who was a
well revered doctor.
And much much more.
Director at GuessBox.io
January 2016 – Present
Using the seed money provided by Leni Mayo, I was able to transform
GuessBox from what I originally built using Google Sheets and lots of
APIs into a functional web app and enterprise email service.
Key Points:
Hit profitability within 6 months of operation
Recently built new and exciting tools for accessing highly granular
data.
Produced 5X ROI for clients such as, Clarity.pr or Remote Resources
Looking for something new to engage with, GuessBox will most
likely be sold by the end of 2018.
Please read our blog for more information about how GuessBox came
to be and plenty of great articles regarding email marketing, data
hacking, analytical optimizations, web development etc.
The Pitch:
Our experience has led us to restructure the offerings of GuessBox.
We work on providing the A-Z experience for busy business
professionals who want to find laser targeted leads, set up spam-proof
mail servers, ensure their brand is completely safe,write copy that is
highly personalized, and targeted to each recipient, with a unique
landing page being sent to each lead referencing that person or that
company's objectives. All the while automating the entire process and
being able to do it en masse' with behaviour based follow ups.
Founder at Software Syndicate
January 2007 – January 2017
Software Syndicate was a company I originally started under a different
name back when I first started working in the internet marketing field.
Melbourne, Australia
Sydney, Australia
4. At one point it was a web development agency, however mainly all my
other projects, bots and such were placed underneath this
organisation.
In total I released 7 software applications as seperate businesses,
ultimately belonging to Software Syndicate. Please ask for specific
details of each business.
Mail Mascot
Torrentator
PPCKeywordCatcher
Answer Assault
Answer Swipe
PinPioneer
TumbleForce
Note: It's important to keep in mind that zero money was spent on
advertising these applications. All sales, traffic and such was organic
as a result of being embedded within the online internet marketing
forum community and utilising a formula I had created for maximum
expose both SEO and brand wise.
Growth Architect at Flippa
November 2015 – January 2016
During my time at Flippa I was focused on leading the growth hacking
team, and conducting data driven experiments to help facilitate day-
to-day growth. A lot of my role was based around trying to find quick
wins, and optimizations in the existing set of processes prior to
moving onto the next set.
Within one month, Flippa had a new on-page acquisition channel set
up, which was linked to a 5 step email series. The aim of this being to
increase the rate of email subscribers to active users.
I also built a simple but effective 'website pricing calculator' to use as
an upsell within our overall goal of becoming industry leaders in that
niche and driving new traffic to the marketplace.
Note: My short time at Flippa can be explained by the fact that my
previous boss (Influx.com) - Leni Mayo who was one of the early
investors in the Sitepoint group. He is a highly revered angel investor in
Melbourne. Nevertheless, he agreed to invest what
became GuessBox.io
References: Nick Kenn (chief product officer at RedBubble, past
General Manager at Flippa.
"Eric is the go to guy for ingenious growth tactics. He's operates across
technical and marketing spectrums enabling him to move exceptionally
quickly to achieve results."
Co-Founder at Mulve
August 2010 – July 2011
Mulve quoted as Napster 2.0 by the media was a music app I co-
founded. Within one month I managed to grow it from 1,000 users to
500,000+.
I did this using multi-tiered PR skills I had learned, along with a
particular social media set up that ensured user growth at zero cost to
Melbourne, Australia
London
5. my partner Dmitri and I. There are still plenty of links discussing the
company online from CNN, Wired etc.
I received a $2,000,000 buy out offer from an American mobile media
company called Thumbplay or a 50% - 50% revenue split. However,
due to differences of mindset this didn't materialize.
Some media mentions (many more can be found through a Google
search).
Geek: Mulve: super fast music discovery and no P2P in sight
Wired: MULVE PROMISES SPEEDY, TOUGH-TO-TRACE MUSIC
DOWNLOADS
Lifehacker: Mulve Is A Portable MP3 Search-and-Download Tool
Demand Generation Manager at PoweredLocal
February 2018
Working on data management and manipulation in order to create
efficient systems for outbound email marketing.
I created B2B email campaigns using cutting edge technology and set
up sequences to reach the most relevant prospects. In my first two
weeks I built and coded sophisticated Google sheets functions and
bots. All with the intention of simplifying the data gathering and
verification processes.
By setting up replicable reporting measures I was able to make
optimizations to email copy and campaign based on the responses of
my recipients.
I regularly work with a number of different APIs to create seamless
integrations of our data both current and future.
Key Points:
Through one of my larger B2B campaigns I got meetings and
conversions for my employers with some of the biggest retail
groups in Australia.
I harvested the details of 400,000+ cafes located in Australia and
found their relevant contact details, and set up sequenced emails
to be sent automatically with the intention of catching the lower
hanging fruit.
Each recipient received a website link which contained a
personalized landing page using the data I had already gathered.
The data was appended to the URL and passed through that to
the receiving website which was set up to take the data and place
it where required.
Founder at PinPioneer
October 2012 – May 2014
During the early stages of Pinterest, I decided it would be worthwhile
to create a marketing software for businesses and marketers who
wanted to utilise Pinterest as a marketing platform.
Two weeks after having the idea PinPioneer was born.
I spent a total of $50 on development (due to an agreement I had
with a young developer) and two weeks later on launch day,
Melbourne, Australia
Sydney
6. PinPioneermade $5,500+
This continued and after spending a total of $70 I had a recurring
$5,000 - $7,000 / month business. Including payouts to 150
affiliates who had signed on to promote the product: $2,000
At the same time I also released a marketing application for
Tumblr called, TumbleForce. Though, in the interest of brevity you
will find that under the description of my time running Software
Syndicate.
Adwords Specialist at Emergency Medical Care (DocChat)
January 2015
Emergency Medical Care (or emcny.com) was the main operation run
by the founder of DocChat. While I was working at DocChat I was
promoted and given a second primary job - Use AdWords to get more
walk ins into the clinic was the goal.
Starting budget: $4,000 / month - January.
By the end of the first month I produced an ROI of 200%+
By the second month the clinic was making approximately $15,000
- $20,000 without spending more than the original $4,000
I tend to notice the minutia in things, therefore I am quite data centric
so I achieved these results not only by understanding how PPC ad
platforms like Adwords work but by analysing data weekly, and
using Javascript based AdWords scripts which would
programmatically control certain parts of the campaign for me.
In doing this I noticed a demographic trend in regards to the
times/days certain people were most likely to 'walk in' and adjusted my
bidding for those times.
Moreover, I used an Google Ads script to display traffic by the hour
and made adjustments based on that, something that you can't
otherwise do from within Google's Ads dashboard by default.
Bachelor of Economics (Sociology), University of Sydney
February 2012 – November 2015
Due to the fact that I scored exceedingly high marks in Economics in
high school (top of my class in my school in London), and had a natural
interest in Economics, this felt like the right step. During this time, I
had also just launched PinPioneer & TumbleForce and was making
$500-$1,000/day so my time became somewhat divided, and then I
received the opportunity to visit New York so I temporarily paused my
studies.
However, I did become friends with several people who now work at
Accenture which is great.
Units studied:
Commerce
Economics
Political, Economics & Social Sciences
Philosophy => Logic | Reality
Commercial Law
New York, New York
Education
Sydney, Australia
7. And many others.
Bachelor of Medicine (Neuroscience), University of Sydney
February 2016 – Present
During the last 3-4 years I noticed myself taking a greater interest in
medicine, neuroscience and pharmaceuticals. I had been reading
many peer reviewed journals about a range of topics.
So, once I arrived back in Sydney I decided I wanted to pursue
medicine. Thankfully, my marks got me into the class, and I started
working in fields that weren't particularly familiar to me, though I have
learnt so much about the human brain, and psyche that I'm constantly
amazed at the kind of heights I see people reach in their careers or
personal lives.
For the time being, I have suspended this course and will come back to
once certain things align.
A Level / A2 Level, Bushey Meads School
May 2009 – July 2011
Just quickly because I don't think this matters that much as it was 10
years ago.
Moved from Sydney to London in January 2008.
Started my A-Levels in 2009. Began my A2 Levels in 2010.
For certain reasons instead of taking 4 subjects in year 12, then
drop down to 3 (as is common) in year 13. Instead, I chose to take
an additional subject in year 13 so that I was effectively doing two
years worth of work, in 5 months.
Marks for End of School A Levels (Year 13)
Topped my class in Economics (A*) with 100/100
Topped my class in Information Technology (A*) 97/100
Tied for first in Business (A)
English (B)
AS Subjects (Year 12) - Provided me with additional credits
Media Studies (B)
ATAR Conversion:99.85
Personal Accomplishment:
Offered to Study Bachelor of Philosophy, Politics and Economics at
Oxford
Offered to Study Bachelor of Economics @ London School of
Economics
Offered to Study Psychology (Neuroscience) @ University College
London
Amongst an offer from Cambridge for English Literature Degree and
from Warwick for Economics. So, needless to say I was definitely
pleased with myself.
Sydney, Australia
Bushey, Greater London Area, United Kingdom
8. Sociolinguistics, University of Sydney
June 2015 – November 2015
Morality & Ethics (Philosophy), University of Sydney
May 2012 – May 2013
References available upon request
Brighter Future Rescue + Street Cat Rescue
May 2017 – Present
Ever since a stray black cat wandered into our courtyard last year, my
girlfriend and I decided to unofficially adopt her. We fell in love
instantly. Over the last year we have rescued two kittens, Tommy -
who stumbled upon our street at only 1 month old and
Luna/Lunesco who we picked up from a shelter so Tommy would have
a friend.
Most recently, our neighours were moving and asked if we could take
care of their cat, Boofi (who we have always called, Phoebe).
Like Maggie she is also around 5 years old.
Courses
References
Extra-curricular activities
Sydney, Australia