A short introduction to the Customer-centric organizations in the age of social media - my slides from the last LeaderLab get-together on November 25th 2010

1. LeaderLab /
Social Business Innovation
LEADERLAB
2010
L E A D E R S H I P N E T W O R K
CUSTOMER CENTRIC
ORGANIZATIONS IN THE
AGE OF SOCIAL MEDIA
Sofus Midtgaard, Introduction
Network Meeting
November 25th 12.00-16.00
/ Rethinking business, organizations & leadership

2. In the old days...
http://blog.modernmechanix.com/2008/02/14/bugle-call-into-megaphone-gets-em-up-in-the-morning/

3. …brands wanted everybody
to pay attention to them..
http://www.lionsgate.com/

4. ...the primary way to
influence consumers was
to by advertising...
http://warnerbros.pbworks.com/f/rupert-murdoch-newspapers.jpg

5. ...today brands are hiring
Chief Listening Officers...
Source: ??? Please help….

6. http://www.leaderlab.com

7. Paid Owned Earned
Print, Television, Radio,
Magazines, Cinema,
Outdoor, Banners,
Direct mail, SEM/Paid
Search, in-store media
Brochure, retail stores,
company website,
Microsite, community,
Facebook Fanpage,
Mobile apps etc.
Word of mouth,
Facebook, Twitter,
Digg, Youtube, Flickr,
blogs, forums
Strangers Customers Fans
Source: With inspiration from MEC, Starbucks and Forrester

8. Costumer
Service
Sales
Communication
Marketing
R&D /Product
Development

9. Open Dialogue
1. How can we effectively listen to dialogues
about our organizations and products on social
media?
2. How can we engage with customers, suppliers,
employees and citizens in new ways in order to
increase loyalty and legitimacy?
3. What does a customer centric organization look
like in the age of social media?