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An Introduction To Chat Bots
Once-in-decade paradigm shift
2
Smart Messaging Platform
Evolving messaging space
Big 4 social networks:
• Twitter
• Facebook
• LinkedIn
• Instagram
Big 4 messaging apps
• WeChat
• Viber
• WhatsApp
• FB Messenger
3
The problem with apps
• App discovery is difficult in a crowded app store
• User Acquisition costs are high
• Average user uses <10 different apps per week
4
Smart Messaging Platform
BOTS ARE
THE NEW
APPS
6
?
Messaging Apps are opening their APIs
Smart Messaging Platform 7
WHAT IS A
CHAT BOT?
Chatbot ecosystem
• Think of a bot as just another user.
• Bot can be invited to a group and post messages with the help of
keywords.
• Bots have many of the same qualities as their human counterparts:
• profile photos
• names
• can be direct messaged or mentioned
• can post messages
• upload files etc.
8
9
How chat bots work
Chat bots can be classified into two types:
• Functions based on AI
• Functions based on rules
10
Artificial Intelligence Bots
11
Rule-based bots
• No artificial intelligence
• Trained to do one thing
• As smart as it is programmed to be
• Communicates in a structured manner
12
Examples of good bots
• Where
13
Examples of good bots
• Hi Poncho
14
Examples of good bots
• Hi Poncho
15
Examples of bots
• Esther
16
Smart Messaging Platform
Tips to build a well-behaved chat bot
• Always introduce yourself
• Never leave a user hangin’
• Account for typos
• Give easy access to ‘help’
• Offer levels of customization
17
Gupshup is the leading bot building platform
18
Gupshup offers tools for the entire bot lifecycle
19
DEMO
20

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An Introduction To Chat Bots