An Introduction To Chat Bots

Once-in-decade paradigm shift
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Smart Messaging Platform
Evolving messaging space
Big 4 social networks:
• Twitter
• Facebook
• LinkedIn
• Instagram
Big 4 messaging apps
• WeChat
• Viber
• WhatsApp
• FB Messenger
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The problem with apps
• App discovery is difficult in a crowded app store
• User Acquisition costs are high
• Average user uses <10 different apps per week
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Smart Messaging Platform
BOTS ARE
THE NEW
APPS

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Messaging Apps are opening their APIs

Smart Messaging Platform 7
WHAT IS A
CHAT BOT?

Chatbot ecosystem
• Think of a bot as just another user.
• Bot can be invited to a group and post messages with the help of
keywords.
• Bots have many of the same qualities as their human counterparts:
• profile photos
• names
• can be direct messaged or mentioned
• can post messages
• upload files etc.
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How chat bots work
Chat bots can be classified into two types:
• Functions based on AI
• Functions based on rules
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Artificial Intelligence Bots
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Rule-based bots
• No artificial intelligence
• Trained to do one thing
• As smart as it is programmed to be
• Communicates in a structured manner
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Examples of good bots
• Where
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Examples of good bots
• Hi Poncho
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Examples of good bots
• Hi Poncho
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Examples of bots
• Esther
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Tips to build a well-behaved chat bot
• Always introduce yourself
• Never leave a user hangin’
• Account for typos
• Give easy access to ‘help’
• Offer levels of customization
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Gupshup is the leading bot building platform
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Gupshup offers tools for the entire bot lifecycle
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DEMO
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