1. FACEBOOK SOCIAL GRAPH
Presented by –
Group 16
FT13394 Aakash Kohli
FT13333 Harnek Singh
FT13227 Jyoti Aggarwal
FT13373 Sohel Taiyab Golwalla
FT13406 Amritava Deb Roy
2. WHAT IS FACEBOOK’S SOCIAL GRAPH???
A diagram that illustrates search results
interconnections among people, groups
and brands.
• Individuals/groups/brands are called nodes
and the interdependencies are called ties.
These ties can be relationships,
transactions, ideas, memberships etc.
Because of the complexity involved in the
interconnections and the amount of users
present, Facebook requires even more
powerful servers to dispense these
results.
3. SALIENT FEATURES OF FB SOCIAL GRAPH
• Purpose - designed to return an answer not links
• 4 use cases in search - people, photos, places and
interests
• Beta phase
• A new way for people to see information
• Monetization - Potential Business
• Current focus - User Experience
4. HOW DOES SOCIAL GRAPH WORK?
• Instead of entering specific keywords, users can utilize
natural language to combine phrases.
• The links between people in social networks are of
different types. These need to be identified for further
mapping.
• There are very fine grained relationships already
identified by the user to Facebook.
• Additionally, search results change dynamically as users
type.
• Results are then personalized for the user depending on
variables such as their friends, locations, Likes, and
other interest connections.
• Users also have the opportunity to further refine their
query with specific filters.
5. How Social Graph will help you find a Date?
• Though it is evident that Social Graph search will not
show any new information that was previously private,
but what it does is that it makes this information easier to
find.
• For example, if Aakash searches for “Single females who
live in South Delhi, around Saket, who like eating at
Dominos Pizza, listen to Justin Bieber and Backstreet
Boys, play lawn tennis and are between 23-25 years of
age, he is sure to find a list of probable dates (quite
easily).
6. • Find people who share your interests
• Discover your choice of restaurants, music and
BENEFITS more
• Explore your world through photos clicked or liked
by your friends
• Invasion of privacy
• The service is limited by a variety of factors like the
number of friends you have, how they (and every
CHALLENGES other Facebook user) have defined their privacy
settings and what they talk about.
• Only available in laptops/PCs and not mobile
phones
7. PRIVACY ISSUE’S
• Making shared information discoverable when previously
it was tough to find at a large scale.
• Even when you've set all your settings to "Friends" only,
it turns out you can still appear in strangers' search
results.
• Graph Search is being used to prey on children,an
example we read was: “women under 18 years old who
live nearby and are not in a relationship.”
8. MONETIZING FB GRAPH SEARCH
Charge more per search Drive revenue through
ad as it can deliver highly associated Business
targeted results Search
FB GRAPH SEARCH FOR BUSINESS
Searches can be targeted by location, interests, expereince, preferences
Provide reference and experiences of Friends for local businesses
Tap on communications, discussions and comments to drive precision results
9. CURRENT STATUS OF FB GRAPH
Launched in January, 2013
Currently at 1% development stage of its full blown version
Few hundred thousand English-speaking users
What we have right now is a “baby demo” of what graph search may eventually become
User have to join a waitlist List to use Graph search
More than 30 million users have joined the waitlist
No confirmed date available for a Final launch.
10. FUTURE OF FACEBOOK GRAPH SEARCH
• Today's Graph Search beta is just the beginning and
is only one percent complete.
• Currently focuses on people, photos, places and
interests, but in future incorporating posts and Open
Graph actions.
• Also making Graph Search available on mobile and
in every language.
