Zte mobile world 2015

32015 No.3 Bimonthly
HANDS-ON
DESIGN & ART
FOCUS
Cover Product
ZTE
Spro 2
ZTE Blade S6: Sleek and Chic
ZTE Blade A460: A Great-Value Phone
The Haptic Approach to Design
Two Views of Reality: AR vs. VR
Spro 2: A Different Trail
of Voice Control
Harnessing the Power

2
Apple’s intelligent assistant Siri sparked
a whole new trend in voice recognition.
Now more and more people are
interacting with their mobile
phones or wearable devices
through the use of voice. p12
p5
p4
FOCUS
Harnessing the Power of Voice
Control
12
20 The Haptic Approach to Design
22 Two Views of Reality: AR vs. VR
24 Spro 2: A Different Trail
DESIGN & ART20
8 HANDS-ON
8 ZTE Blade S6: Sleek and Chic
10 ZTE Blade A460: A Great-
Value Phone
4 INFORMATION ROUNDUP
6 SHOWCASE

Chairman: Zeng Xuezhong
Vice Chairman: Sun Zhenge
Consultants: Dai Wenhong, Guo Qing, Ji
Zhongwei, Sun Zhenge, Xie Wei, Zhang Lei
Members: Chen Duolei, Gao Dakun, Gao Feng,
Huang Xinming, Ji Qin, Jiang Tao, Li Bo, Lv
Qianhao, Mao Qian, Qian Peng, Tu Yaming,
Zhang Tai, Zhang Zhenyu
Sponsor: ZTE Corporation
Edited by Shenzhen Editorial Office, Strategy
Planning Department
Editor-in-Chief: Huang Xinming
Executive Editor: Liu Yang
Editor: He Xi
Circulation Manager: Wang Pingping
Address: NO. 55, Hi-tech Road South,
Shenzhen, P.R.China
Postcode: 518057
Tel: +86-755-26776663
Fax: +86-755-26775217
Email: he.xi50@zte.com.cn
Publishing Date: June 30, 2015
Volume 8 No. 3 (Issue 37)
First Issue Published in 2008
Mobile World Editorial Board
All rights reserved. The content of this magazine may not be
reproduced either in whole or in part without the written consent
of ZTE. Every effort has been made to ensure the information
included is both accurate and complete; however, ZTE cannot
accept misuse or misinterpretation of the information published
or implied from the content. In the case of ZTE mobile devices,
the reviews are based on the products we could find at the time
of printing. The product availability and descriptions may vary in
different countries. Please take the actual product as the standard.
3
p26p8
p34
NO.3 2015
http://wwwen.zte.com.cn/en/about/publications
26 MOBILE MASTERY
Mobile Photography with a Lens-Style Cam-
era
34 ZTE WORLD
ZTE Blade S6: Taking the Smartphone Market
by Storm
28 SMART GADGETS
28 Towards a Smart and Connected Life
30 Home Appliances for Geeks
32 Living on the Cloud
33 Motion Sensing in Daily Life
Mobile World for Android

INFORMATION ROUNDUP
4
ZTE Launches
nubia Z9 Mini
in India
On May 19, ZTE announced its entry
into the Indian market with the launch
of nubia Z9 mini.
The nubia Z9 mini is an Android
smartphone featuring a 5-inch full
HD display. It is powered by 64-bit
Snapdragon 615 octa-core processor
clocked at 1.5 GHz.
The phone is priced at Rs 16,999
($267) and joins the online-only
model as it is available exclusively on
Amazon India.
India is the first market to have
launched Z9 mini outside China.
(Business Standard)
ZTE Spro 2 Smart Projector
Hits AT T
On April 20, ZTE USA announced alongside AT&T the first commercial
availability of ZTE Spro 2 smart projector.
Customers can purchase the ZTE Spro 2 beginning April 24 online at
www.att.com/spro2 and in select AT&T retail stores nationwide. Avail-
able for $400 with a two-year agreement or $500 with no annual com-
mitment, the portable projector can be added to a new or existing AT&T
Mobile Share Value plan for $10 per month.
The ZTE Spro 2 includes mobile hotspot features and a built-in 5-inch
Android touchscreen.
FiT Technology Ushers
in a New Era of Smart-
phone Interaction
While Samsung dabbles in the curved screen tech of tomor-
row with today’s Galaxy S6 Edge, ZTE’s nubia sub-brand is
showing great success with a new way of interacting with
both the screen and smartphone itself. The nubia Z9 is a
flagship device released earlier this month. The phone is
opening up a new era of smartphone interaction with its
patented Frame interactive Technology (FiT).
Harnessed with FiT, nubia Z9 offers a convenient and hu-
manized interactive style, giving users a new and intriguing
experience. By merely swiping up or down on either edge
of the screen, users can quickly activate a specific app or
switch to the background program; by repeatedly swiping
the edges, they can complete rapid memory task cleanup
and by simply touching the edges, users gain access to
brightness and volume adjustment. (AskSender, May 22)
Actress Mandira Bedi at the launch of
nubia Z9 mini smartphone in New Delhi

INFORMATION ROUNDUP
5
ZTE to Seek More NBA Partner-
ships to Boost US Sale
ZTE is planning to sponsor more NBA teams to boost its brand in the United States
where the company aims to become the No. 3 smartphone vendor in three years.
The Shenzhen-based company currently sponsors three US NBA teams and tripled its
US marketing expenses last year. Its smartphone shipments to the world’s second-
biggest market jumped more than 50 percent in 2014 and it is targeting a further 20
percent rise this year.
“We see good return on investment so we are going to expand (sponsorship) to more
teams,” ZTE’s US CEO Lixin Cheng told Reuters in an interview. (Reuters, May 21)
Haile Gebrselassie to Promote
ZTE Smartphones in Ethiopia
In April, ZTE announced that it has signed double Olympic gold medalist and five-time
world champion over 10,000m, Haile Gebrselassie, as its official smartphone brand
ambassador for Ethiopia. Alongside this announcement, ZTE also confirmed the
Ethiopia availability of two of its best-selling 4G LTE devices – the ZTE Grand S2 and ZTE
Blade S6.
“I’m very thrilled to become ZTE’s first ever brand ambassador in Africa and represent
the brand here in Ethiopia,” said Haile Gebrselassie.
On a global level, ZTE is committed to transforming its consumer image, having
changed its logo and branding earlier this year.
SoftBank Mobile announced on May
19 that ZTE’s iF product design award-
winning Android smart projector Spro 2
is available in Japan.
On May 29, Cricket Wireless announced
the ZTE Overture 2, an entry-level
Android smartphone that it is selling for
$49.99. The Overture 2 from ZTE runs
Android 5.0 Lollipop and is compatible
with Cricket’s LTE 4G network. (Source:
phonescoop.com)
Mobile World has launched its Android
app, available in Google Play, allowing
its readers to comment on articles and
share contents via SNS platforms.
At a Glance
ZTE’s US CEO Lixin Cheng at the Oracle Arena. The Warriors and the Rockets, both spon-
sored by ZTE, competed with each other at the NBA Western Conference Finals.

SHOWCASE
6
Two New Phones in
the nubia Line
nubia Z9 Max
nubia Z9 mini
A Works of Art
nubia Z9 Max
In the past, the most prominent feature of a flag-
ship smartphone was high-end configurations. As
users become increasingly demanding, a new trend
in flagship phones has emerged. In addition to
high-end configurations, the design and materials
of the body must also stand out. This philosophy
is fully embodied in the newly launched nubia Z9
Max. The device is made of premium materials,
including a titanium frame with a thin aluminum
alloy casing covered with reinforced patterned glass
at the back. Both the back and front of the phone
is covered with third-generation Corning Gorilla
Glass. Z9 Max also has top-end specs. It is powered
by Qualcomm’s 64-bit Snapdragon 810 octa-core
processor coupled with 3 GB of LPDDR4 RAM and
Adreno 430 GPU.
· Camera: 16-megapixel (rear); 8-megapixel (front)
· Display: 5.5-inch full HD IPS CGS
· Processor: Snapdragon 810
· Memory: 3 GB RAM + 16 GB ROM
· Battery: 2900 mAh
Small Size, Great Wisdom
nubia Z9 mini
Nubia Z9 mini is miniature version of Z9 Max.
It comes with a 5-inch display and is intended
for users who prefer one-handed operation.
The back cover of the phone comes in a range
of different textures and patterns. In terms of
performance, nubia Z9 mini stands out from
the competition. It has a Sony IMX234 Exmor
RS sensor. The 1/2.6-inch sensor size is larger
than that of iPhone 6. Moreover, the display
gives up to 95% ultra-high color saturation,
higher than that of iPhone 6 at 72 percent.
· Camera: 16-megapixel (rear); 8-megapixel
(front)
· Display: 5-inch full HD CGS
· Processor: Snapdragon 615
· Memory: 2 GB RAM+16 GB ROM

SHOWCASE
7
Practical and Elegant
ZTE Blade C340
For people who do not play graphic inten-
sive 3D games or install a lot of new apps,
Blade C340 is the right choice. It has a low-
key but delicate appearance. The middle
frame is silver and has a curved design. The
back cover has a leather-like texture, so the
phone looks elegant and feels better. The
configuration may not be high but is good
enough. It can be used for social network-
ing, photo sharing, sending and receiving
e-mails and playing casual games.
· Camera: 5-megapixel
· Display: 4-inch WVGA
· Processor: SC7715
· Memory: 512 MB RAM + 4 GB ROM
Great Enjoyment
ZTE Blade V6
Blade V6 has a premium design. The rear panel
curves around the edge of the chassis. The 5-inch
display is covered by 2.5D curved glass to provide
a smooth sleek look and a comfortable feel. Its
unique style is also embodied in the 6.8 mm thin
body made of aluminum alloy and in the elegant
silver trim. As for configuration, it runs Android 5.0
and packs a 13-megapixel camera with dual-color
flash. Meanwhile, it has dual SIM support with its
patented compact SIM card slot design.
· Camera: 13-megapixel (rear); 5-megapixel
(front)
· Display: 5 inches
· Processor: Quad core 1.3 GHz
· Memory: 2 GB RAM + 16 GB ROM

HANDS-ON
8
Sleek and Chic
ZTE Blade S6
Blade S6
24-Hour Experi-
ence Test
1. Exquisite design
A 2.5D glass display needs to be supple-
mented by a good phone body design. The
tapered display of Blade S6 blends seam-
lessly into the body that features curved
edges and rounded corners. The phone
has a metallic look, matte texture through
the application of coating technology.
The blue circle home key glows when the
phone is in use, decorating and reviving
the entire phone.
2. Superior configurations
Blade S6 uses a 64-bit Snapdragon 615
octa-core processor and Android 5.0
Lollipop system with 2 GB RAM. It packs
powerful capabilities in a thin and light
body. The processor comes with Adreno
405 graphics card, which allows the phone
to handle 3D games with ease. Mean-
while, the phone’s good heat dissipation
control allows it to run a 3D game without
obvious heat generation.
Although 2.5D glass is
already on the market, it
has not been widely used
in smartphones mainly
because of the increased
difficulties in design and
increased manufacturing
costs. Blade S6, however,
has apparently outper-
formed competing products,
not only in terms of the
stylish design but also in
software optimization.
The perfect combination
of hardware and software
empowers this device
to provide a superb user
experience.
ZTE Blade S6 is attractive at first sight. A 2.5D
glass screen gracefully curves down to meet
the phone’s frame, presenting a unique kind of
beauty. The 2.5D glass profile protrudes slightly
and makes the screen appear like it is floating
when viewed from the top.
The
M
iFavor3.0
UIiselegantand
easyto
use.
The
5-inch
screen
w
ith
curved
edges
can
be
easilyheld
w
ith
one
hand.
ItsUIlooksbeautifulw
ith
colorful
details.
The
in-celldisplaycovered
by2.5D
glasspresentsvibrantim
ages.
The
blue
circle
hom
e
keyisautom
ati-
callylitafteratap.
The
card
slotsare
on
the
left
and
the
powerand
volum
e
buttonsright.
The
2.5D
screen
m
akesawater-like
appearance
forthe
phone.
Itdow
nloadsand
installsan
app
in
a
veryshorttim
e.
Itsw
itchesam
ongappssm
oothly.
You
can
adjustcam
erasetti
ngsw
hen
shootingagainstlight.
1 min 2 mins 3 mins 6 mins 60 mins 2 hrs 3 hrs 5 hrs 6 hrs 7 hrs
3. Excellent display
People tend to spend more time on their
smartphones and the importance of a
smartphone screen has grown. Blade
S6 uses a JDI 5-inch in-cell touch display
covered by 2.5D glass for an incomparable
display experience. The screen features
wide viewing angle, vibrant colors, high
contrast, and brightness. It makes videos
and pictures come alive, meeting the
entertainment needs of young people.
1
4
5

HANDS-ON
9
Specifications
Shooting Experience
Hi-Fi Sound
Blade S6 packs a punch in the audio department thanks
to its Hi-Fi sound capability. This option can be found in
the lower-right corner of the music player. It improves
the accuracy of decoding and increases the output
power to provide high-quality sound effects. We found
it particularly useful when used with headphones.
AliveShare App
Blade S6 comes with the AliveShare app, which allows
you to connect to other app users and partake in all
sorts of mutual activities. You can share files with each
other, chat, and even play supported multiplayer games
without network requirements or even Wi-Fi.
OS: Android 5.0
Screen: 5 inches, 1280×720
CPU: MSM8939 1.5 GHz 64-bit octa-core
Memory: 2 GB RAM + 16 GB ROM
Camera: 13-megapixel (rear) and 5-megapixel (front)
Battery: 2400 mAh
Network: GSM/UMTS/LTE
Mobile World Says:
The use of 2.5D glass gives Blade S6 better
visual effect and touch feel. Features such
as Smart Sense gesture motion control, Hi-Fi
sound and AliveShare app also contribute to
an enhanced user experience.
Itproducesim
agesw
ith
excellent
detailsatnight.
Itiseasyto
transferphotosfrom
one
phone
to
anotherw
ith
AliveShare.
Itdoesn’tfeeltoo
hotafterrunninga
gam
e
forhalfan
hour.
Itfeelsso
good
thatyou
wantto
hold
itallthe
tim
e.
Itsbatterylastsforan
entire
day.
8 hrs 9 hrs 16 hrs 20 hrs 24 hrs
4. Powerful camera
Blade S6 has a brilliant camera with a
Sony Exmor IMX214 sensor and a 5-ele-
ment lens. The stacked CMOS image
sensor has an aperture of f/2.0, which
means it is a decent camera for taking
pictures in low light. The camera also
offers simple and professional shooting
modes. In the pro mode, users can
manually adjust the light metering and
focus just as they do with a DSLR.
5. Unique Smart Sense
Blade S6 boasts Smart Sense, which
includes an intuitive and practical
set of gesture and motion controls.
For example, an incoming call can be
answered automatically just by picking
up the phone and putting it to your ear.
The camera can be started automatically
when you hold the phone horizontally.
The ringtone volume is automatically
turned up when you put the phone in a
handbag. You may feel unaccustomed to
this at first, but after you get used to it,
you will find it very helpful.
2
3
Shooting Experience
Blade S6 has a professional mode that can be enabled
by tapping the red circle on the side of the screen. The
phone prompts you if the camera is not aimed properly
to ensure your pictures are straight. Advanced options
such as light metering, ISO, exposure compensation,
and white balance are also available for users to get
what they want.

HANDS-ON
10
A Great-Value Phone
ZTE Blade A460
Blade A460
24-Hour Experi-
ence Test
1. Industrial design
Blade A460 has metallic power and
volume buttons, making the phone look
textured and slimmer. The capacitive
blue ring home button on the front is a
signature of ZTE’s products. It also acts
as a backlit notification light and adds
decoration to the phone. The same
theme continues at the back with a blue
ring around the camera lens, adding
vitality to the black panel.
2. Configuration and performance
Android Lollipop is built for 64-bit
processors and Blade A460 is a 64-
bit device. It uses the Qualcomm
MSM8909 quad-core 1.1 GHz CPU with
1 GB RAM and 8 GB ROM (expandable),
allowing most apps to run smoothly on
it. In addition, it has LTE Cat 4 providing
download speeds of up to 150 Mbps so
you are guaranteed a high-quality user
experience.
The phone looks ordinary at the
first glance with an all-black front
face. However, once it is lit, you
can find some elements that make
the overall design dynamic. It runs
on Android 5.1 and is powered
by a 64-bit Snapdragon processor
(MSM8909). More importantly,
it meets young people’s require-
ments for performance and func-
tionality at an affordable price.
ZTE Blade A460 is a mid-range smartphone that targets young people. With
a 5-inch screen, it strikes the right balance between large screen and com-
pactness so you can carry it with you all the time.
3. Camera
Blade A460 has a 5-megapixel rear-facing
camera with flash and a 2-megapixel front-
facing camera. The cameras start within
one second to meet the needs of young
people who are ready to take pictures. Is this
5-megapixel rear-facing camera sufficient to
use? Actually, the images uploaded to social
media have a much lower resolution than 5
megapixels, so 5 megapixels are good enough
if you don’t need to print photos.
The
hom
e
button
w
ith
ablue
backlit
ringisan
iconicdesign
ofZTE.
Itfeelsgood
in
the
hand,and
issuit-
able
forone-handed
control.
The
powerand
volum
e
buttonshave
a
m
etallicluster.
The
SIM
and
M
icro
SD
card
slotsare
covered
byrearforsim
plicity.
The
cam
eralensisaccented
w
ith
a
blue
ringaround
itsedge.Itrunsthe
stockAndroid
5.1
OS,
w
hich
isconcise
and
intuitive.
Am
ongthe
cam
eraoptions,setti
ng
the
ISO
ispracticalform
e.
Itsw
itchessm
oothlybetween
Google
Chrom
e,Facebook,and
Instagram
.
W
hite
balance
can
be
adjusted
m
anu-
allyto
create
adifferentphoto.
1 min 2 mins 3 mins 6 mins 50 mins 60 mins 2 hrs 3 hrs 5 hrs
1
4
5

HANDS-ON
11
Specifications
Special Experience
Photo Effects
Although Blade A460 does not have a high resolution
screen, the 5-megapixel camera performs surprisingly
well in suppressing noise at night. During the daytime,
this camera focuses quickly, and you can manually ad-
just various camera settings to take good photos even
under complicated conditions such as against the light.
OS: Android 5.1
Screen: 5 inches
Processor: Qualcomm MSM8909 1.1 GHz quad-core
Memory: 1 GB RAM + 8 GB ROM
Camera: 5-megapixel (rear); 2-megapixel (front)
Network: GSM/UMTS/LTE
Other Features: GPS/FM/BT 4.0/Wi-Fi/NFC (optional)/
HD Voice (optional)
Battery: 2200 mAh
Dimensions: 145.5 × 72.8 × 9.4 mm
Mobile World Says:
Blade A460 demonstrates a pragmatic ap-
proach. Its hardware specs are sufficient,
making it simple and easy to use.
4. Screen
Statistics show that 5 inches is one of the most
popular smartphone screen sizes in 2015 because
it is almost the largest size for one-handed
operations. This screen size is the sweet spot
between one-handed operation and portability.
The screen offers wide viewing angle to ensure
a clear picture wherever you are sitting. It also
provides impressive brightness, accurate contrast
and good color saturation, making it suitable for
viewing photos and watching videos.
5. Peculiar designs
Blade A460 greatly improves user
experience through some peculiar
designs. For example, you can set
the back and menu buttons on
either side of the home button as
needed. This phone has two SIM
card slots. In addition, the curves
over and the grooves on the edges
make the phone feel better in the
hand.
The
exposure
com
pensation
function
letsm
e
correctexposure.
The
speakeron
the
backproducesa
fulland
rich
sound.
Thescreen
hasawideviewingangle
and
good
colorreproduction.
Thanksto
thepower-effi
cientproces-
sor,thisphonehasalongbatterylife.
Afterthetest,Ifind
thatthephoneis
sim
pleand
easyto
use.
7 hrs 11 hrs 13 hrs 20 hrs 24 hrs
Camera Functions
Blade A460 camera provides a wealth of auxiliary
camera functions. As well as face detection, burst
mode, panorama mode, and other common functions,
it also allows for manual adjustment of white balance,
ISO, and focus mode. A “magic wand” with a variety of
built-in filters is available on the camera screen. You can
choose any filter to preview the effects immediately on
the screen.
2
3

of Voice Control
Harnessing the Powe
History of Development
Siri was ridiculed during its early days for performance problems that make it unavailable
when people wanted to use it. However, voice control is the next big tech trend if we take
a look at the history of the man-machine interaction.
Prior to the smartphone era, operations were performed on a keyboard of nine square
buttons. The efficiency was low and users were prone to mistakes. In the smartphone era,
touchscreens enable people to interact with their mobile phones by using only a few
simple gestures, such as tap, drag, and swipe. However, the first-generation voice control,
which emerged almost in the same period as touchscreens, didn’t get widespread use due
to poor speech recognition rate and few application scenarios, and turned out to be only a
gimmick from manufacturers. With the arrival of the wearable tech, gestures will be no
longer useful on the tiny screens of wearable devices such as Google Glass and smart
watches. Voice will become the most promising means of interaction in the future.
Mobile Internet, A Key Driver
To popularize voice control, apps that are more convenient and life scenarios where
people mainly use voice are two key conditions. The booming mobile internet meets these
two requirements:
First, both input accuracy and speed on a smart terminal are not as good as those on a PC.
The mobile internet was born with these physical restrictions.
FOCUS
12
● By Xie Zhihua and Wang Jian
The Trend of Voice Control
The development of voice technology, especially the launch
of Siri, heralds the era of voice control.

er
FOCUS
13
Excellent Performance
The projection of the portable
smart projector Spro 2 will
surprise you. It has brightness of
200 lumens and enhanced
contrast in day light and can
project bright images even when
powered by its battery. Thus,
users do not need to dim the light
in the meeting room or at home
to achieve better projection
effect. In addition, it has a native
resolution of 1280 × 720 which is
rare for a portable projector.
ZTE Spro 2

FOCUS
14
Versatile Functions
With excellent projection and
powerful hardware, Spro 2 makes
almost everything possible.
Powered by a Qualcomm
Snapdragon 800 2.1 GHz
processor with 2 GB RAM and 16
GB ROM, Spro 2 can handle videos
easily. It streams media content
via micro SD card, USB stick or via
HDMI cable or Wi-Fi connections
for devices such as game consoles
or laptops. It is also a mobile
hotspot that supports 10 devices
via 4G LTE networks.
ZTE Spro 2

FOCUS
15
Second, mobile internet terminals have
many built-in sensors, providing a
sound basis for human-machine
interaction and practical apps in daily
life.
Third, with help of mobile internet,
voice recognition technology
companies can collect massive
amounts of voice data, which can lead
to accelerated machine learning and
improved user experience.
Therefore, Siri created quite a buzz at
its launch even though voice control
was hardly a new concept.
The Booming Market
Voice recognition’s time has come after
a long dormant period. There has been
an explosive growth of voice
recognition apps with the rise of
smartphones.
While walking on the road, you can
now find more people speak to their
mobile phones.
You can use voice search. For example,
you can say “I’d like to listen to a song
by singer A”. The system can recognize
and understand your command, find
this song on your mobile phone or from
the internet, and then play it for you.
Or you can just hum a piece of music
and your mobile phone will find the
corresponding song.
You can use voice to input information.
For example, to send a short message
or even a lengthy email, you only need
to say the content to your mobile
phone. The speech is then converted to
text automatically.
At present, man-machine interaction by
smart voice has been mainly applied to
customer services and smart terminals
including smartphones, tablet PCs,
smart TVs and smart car mounts.
Android, Windows Phone, and tablet
PCs running different OS all want to get
a Siri-like personal assistant. It can be
predicted that the global market for
voice recognition in mobile devices will
increase exponentially. In addition to
Apple, Samsung, LG and other big
mobile phone manufacturers all
incorporate Nuance’s voice recognition
technology into their products.
The Challenges
Voice-controlled services such as Siri and Google Now
have received widespread attention. However,
statistics show that most users put aside these
services after trying them.
Speaking is the most intuitive means of interaction for
people, but, without the internet, man-machine
interactions cannot work because voice-controlled
services require massive semantic analysis and online
database support. On the other hand, speech
recognition has requirements on the environment. In
a relatively noisy environment, recognition rate is
greatly reduced. For these two reasons, these services
have limited application scenarios.
ZTE faces a huge challenge in avoiding adverse factors,
reducing dependence on environments, and providing
natural and smooth man-machine interaction.
The Solution
ZTE has introduced voice technology into ZTE
smartphones because it has noticed that voice can
reach any position in a UI hierarchy and provide users
with an extremely efficient experience.
Speedy activation
Speed is the first problem to be solved for a voice-
controlled smartphone. The voice-controlled service
should be started directly and rapidly. To achieve this
goal, ZTE uses a system-level integrated design
combining voice control and traditional operation
methods. ZTE associates voice control activation with
hardware. After long pressing the home button, users
can directly start the voice-controlled service. When
using an accessory such as a wired headset or
bluetooth headset, users can also long press a key on
the headset to start the service.
Using hardware to start the service is not new. Is
there an even more direct way? Voice interaction is
mainly used to free hands and eyes. If pressing
buttons or keys is the only way to start the service,
still neither your hands nor eyes are freed. Therefore,
it is necessary that the service can be started using
voice alone. After many tests, ZTE proposed a new
solution that allows users to customize their own
words used for starting the service. This solution
differentiated ZTE’s voice-controlled service from
other similar services.
Voice independent from GUI
Next, it is crucial to work out smooth and natural
voice interaction, and help users do what they want to
do as fast as possible. When voice and GUI are parallel
and do not interfere each other, users can take full
advantage of voice. For example, if you want to listen
to music, you only need to say “turn on the music”.
The music is then played directly. You do not need to
change the screen, or interrupt the current operation.
Then, ZTE developed a brand new way of integrating
the voice panel with the screen: after the voice
service is started, the voice panel is temporarily
displayed in the system status bar. The voice panel
includes information such as voice interaction dialog,
feedback, and processing progress. After voice
interaction is complete, the voice panel will
automatically exit the status bar and the user can still
check the system status.
Voice independent from internet
The voice-controlled services should be practical and
ZTE’s Awesome Voice Control
The recently-launched ZTE STAR 2 has brought voice control back to people’s sight
again when previous voice assistants have almost been forgotten.

convenient. ZTE gives full consideration to when
and where users need voice interaction, and how
to help users complete tasks in a fast and accurate
manner. A typical example is the local smartphone
voice assistant that allows users to use voice to
dial a number, turn on commonly-used switchs
and play music when the phone is offline.
System-wide voice control
To ensure that the voice-controlled services will
not become another white elephant, offline use
by itself is not enough. The essential difference
between ZTE’s voice products and other voice-
related products lies in its system-level voice
control and hands-free capability.
ZTE hopes that its voice control is not only
supplementary but is implemented system-wide.
For example, if you want to use the voice assistant
to make the screen lighter, you normally need to
follow three steps: suspend the current program,
long press the home button to start the voice
assistant, and then say the command.
Now with ZTE’s voice control, you only need two
steps: long press the home button to start the
voice assistant, and then say the command to
adjust the brightness when you are either
watching a video, playing a game, or chatting with
someone. Although only saving one step, you will
find it easier to use over time.
Hands-free capability
Hands-free capability is designed especially for
those who drive often and rely heavily on
smartphones. When the phone operates in this
mode, the screen automatically shifts from
portrait to landscape mode.
Practical Voice Control Features on ZTE STAR 2
ZTE STAR 2 has 158 patents related to voice
control. It offers a wide array of voice control
functions including screen wakeup, voiceprint
unlock, motion-sensing calling, driving mode,
music search, photo taking, real-time voice-to-
text input, translation, third-party app activation,
and Wi-Fi activation and deactivation. Supported
by multiple application scenarios and a unique
acoustics design, ZTE STAR 2 creates a brand new
operation experience.
A seamless experience
Most first-generation voice-controlled services
were third-party apps, and thus cannot integrate
with the system function and other third party
apps.
Voice control on ZTE STAR 2 is rooted in the
underlying hardware platform. Broadly speaking,
the phone would allow you to trigger built-in apps
when you are on another interface and switch
between different apps. With a unified technical
interface, the voice-controlled service can be
compatible with third-party apps if the interface
is open to the developers.
For example, you can start a camera app when
you are on another interface by saying “camera”.
You can then turn on the front camera by saying
“take a selfie”. You can also turn on a social
networking app and if your system happens to
have no such app, it will notify you to download it
in an app store.
The system-level voice control service also allows
you to turn on or off Wi-Fi and other commonly
used shortcuts, greatly simplifying the operation
flows.
Motion-sensing calling
Using voice to set up a call and send a message is
the first-generation voice technology product.
With motion-sensing technologies, ZTE STAR 2
provides a completely different voice control
experience. Supported by the built-in proximity
sensor and light sensor, you can simply hold the
device by your ear and say the name of a contact
to call them, without having to activate the
touchscreen or unlock the device. Customer
feedbacks for this function are great.
Driving mode
Based on a long-term user experience study, ZTE
has developed a driving mode on STAR 2 that
offers a safe and convenient driving experience.
The driving mode includes a range of voice
control functions, such as automatic GPS
navigation, message replying, call answering, and
music control.
Voice translation
Besides system-level voice control, ZTE STAR 2
also provides app-level voice control. The phone
has a built-in speech translation app that allows
for mutual translation between English and
Chinese. The recognition rate and translation
accuracy is great.
The Future
ZTE STAR 2’s system-level voice control brings a
completely seamless experience, and its excellent
voice recognition technology provides good
support for third-party apps. The unified system-
level third-party interface also provides more
room for speech recognition development in the
future.
The revolutionary changes of voice technology
can be attributed to rise of the mobile internet,
and more importantly, the booming big data
industry. Pushed by big data technology, voice
technologies cannot only understand what you
say but also think like a human being.
Someday, maybe man and machines could talk
with each other freely, and with the help of
machines, people speaking different languages
could communicate with one another in real time.
Voice technology is progressing day by day to
make this come true.
It is expected that voice recognition will become
mainstream in the next two or three years. Voice-
controlled interface will show up on a large scale
not only in mobile phones, but also in TVs and
automobiles. Users can use their voice to control
TV, and there’ll be no need for a remote control.
However, voice is not the only way for man-
machine interaction. It can be complemented by
mouse, keyboard, gestures and touch. Different
modes of interaction can be integrated seamlessly
and users could choose their preferred way of
interaction.
In addition, voice technology will play a role in
security. Voiceprint is a form of biometric for
identification as fingerprint. It can be used in
applications such as financial services and
forensics.
At ZTE STAR 2 release conference, ZTE CEO Shi
Lirong said, “Voice technology is the focus of
future human-machine interaction. Hands-free
and eyes-free will be the trends in consumer
electronics. Voice will be the third interaction
method following keypads and touchscreens, and
will bring a new wave of information industry
revolution.” In his opinion, people “press” a
mobile phone in the 2G era, “touch” a mobile
phone in the 3G era, and “talk” to a mobile phone
in the 4G era.
FOCUS
16

FOCUS
17
Specially-Designed UI
For convenience, Spro 2 uses a
simple and intuitive UI especially
designed and optimized for smart
projectors instead of the stock
Android interface. When you get
it, it takes almost no time to get
used to it, just like using another
smartphone. Together with a
5-inch touchscreen, it is really
easy to navigate.
ZTE Spro 2

FOCUS
18
Easy to Use
You need to spend some time to
use a traditional projector—
connect it to another device, wait
for the lamp to warm up, adjust
the picture. However, Spro 2 is
smarter with auto focus and auto
keystone correction features. It
also comes with an array of
connectivity options, a
touchscreen with easy-to-operate
UI, allowing users to use it
effectively. Spro 2 also uses
patented anti-glare technology to
protect your eyes.
ZTE Spro 2

Research Background
In Her, a 2013 American sci-fi movie, a letter
writer named Theodore, who has just ended his
marriage, falls for “Samantha”, an intelligent
computer operating system personified through a
female voice. She has a warm voice, and is
considerate and funny. Although this is a futuristic
movie, it indicates the future of voice interaction.
With the maturity of voice recognition
technology, it has become possible for human
beings to talk to a computer system.
Currently, the voice recognition technology has
already been commercialized. But what are
people’ attitudes towards voice interaction?
ZTE’s user research team has conducted a series
of researches on voice through questionnaire,
interview, focus group and user log.
What can Voice do in the Eyes of Users?
Reminder and broadcasting
Every morning a user can wake up to the ringtone
of an alarm clock. The ringtone can be light music
or a soft voice, reminding the user of the time,
date, and weather.
A mobile phone can read messages aloud for the
older users who have poor eyesight.
A useful tool
When you have difficulty communicating with
The Opportunities for Voice
In the era of voice control, how should manufacturers deal with the
opportunities in the booming voice recognition market?
It may be stressful to live in a modern city. People
have the desire to speak freely somewhere. There
are already some anonymous social apps that
allow you to blurt out what’s on your mind.
Where are the Opportunities for Voice?
In the above six scenarios, voice can play a role.
However, this does not mean that they are all
growth markets. In most situations, users are
more willing to operate mobile phones manually.
Therefore, voice can play a role only in situations
where it is irreplaceable. We’ll analyze the above
scenarios to find out where the opportunities for
voice lie.
Using the voice function of a mobile phone for
reminding and broadcasting gives a user more
interesting experience. However, voice reminder
on mobile phones doesn’t show any evident
value. Users will not use it any more after giving it
a try, because it is not irreplaceable, and the
traditional ways still work.
Where a mobile phone is being used as a business
tool, the user focuses on some basic functions
that can improve work efficiency. This is an aspect
that manufacturers try to improve continuously.
However, it is unlikely that there will be a
revolutionary change.
Similarly, in terms of entertainment, it certainly
seems interesting to play music and video with
voice commands. However, users will likely revert
back to the more familiar manual way after the
initial novelty period ends.
Voice is an easy way of man-machine interaction.
When a mobile phone is being used to enhance
family bonding, both adults and children are more
likely to use voice as the way of interaction. This is
a natural advantage that the first three types of
scenarios don’t have.
In a driving scenario, voice is recognized as the
best mode of interaction, because safety is the
most basic need for users. When the hands and
eyes are occupied, a user can operate a mobile
phone only by voice.
When it comes to emotional catharsis, users want
the mobile phone to understand and respond to
what users say, and even offer suggestions.
Conclusion
Taking voice as the strategic direction for mobile
phones, ZTE has made many attempts in the past
two years and accumulated rich experience. To
make continuous breakthrough, ZTE will focus on
the most valuable scenarios, solve users’
problems, and help users develop the habits. It
will also pay attention to users’ emotional needs
to make the technology more interesting.
FOCUS
19
others on a business trip in other countries, it is
very helpful if a mobile phone allows you to speak
in and get a spoken translation.
In the fast-paced life, for those who have limited
time but are not very familiar with mobile phone
functions, voice can help them improve work
efficiency in dialing, messaging and searching.
Entertainment
You might ask a mobile phone to tell you jokes
when you feel bored.
Voice interaction function can be introduced in
pet-raising game.
There are also other voice-based entertainment
activities, such as controlling games and playing
music and videos using voice commands.
Family bonding
Talking Tom Cat was a popular game several years
ago that repeats everything you say with a funny
voice. It is entertaining for kids and adults alike.
Supported by the maturing voice recognition
technology and the powerful cloud database,
users really can talk to their mobile phones.
Driving
Driving is a scenario that all users can identify
with. While driving, voice interaction improves
driver safety by enabling hands-free cell phone
use.
Emotional catharsis

Haptic is related to the sense of touch.
It is a key word in the research of the
Japanese designer Kenya Hara, which
indicates an attitude that takes in consid-
eration how we perceive things with our
senses. For him, design is not only about
form, material and color, it is also how to
make someone sense something. All the
creative awakening of the human senses
is what he describes as “the design
of the senses”. To design is to build a
structure with an image inside the mind
of the recipient and, more importantly,
is to awaken intangible memories and
associations.
The emphasis on senses allows the
designer to create on a whole new level.
Kenya Hara designed the programs for
the opening and closing ceremonies of
the Nagano Winter Olympic Games. He
developed a special paper with fluffy
texture and used a technique to emulate
the feel and appearance of small foot-
steps on a field of white snow. You will
be moved when you touch it.
Kenya Hara’s Tactile Approach to Design
The Haptic Approach to
In Kenya Hara’s design works, paper, natural
fibers and stones are frequently used. These
familiar things are what Kenya Hara calls
“sensewares.” They stimulate the senses and
bring about past experience and memories.
In the information explosion era, many people
are beginning to replace traditional books with
electronic ones that are convenient. However,
the feeling of holding paper in the hands and
the smell of ink are something that the elec-
tronic world cannot replicate.
Kenya Hara
The opening ceremony program of the Nagano
Winter Olympic Games
DESIGN & ART
20

● By Chen Yan
According to neuroscientist David J. Linden, on the
web, we lack the experience of human touch, which is
a crucial type of social glue and can affect our social inter-
actions. For example, shopkeepers sell more merchandise
when they briefly and lightly touch their customers on
the arm.
The internet brings convenience at the expense of
missing face-to-face human communication and physical
contact that goes along with it. Smartphone users use
mobile phones for information, but tend to spend a lot
of time on the phone. Information is more accessible but
also fragmented.
Mobile phones now are only a carrier of information. As
we come to rely on the internet, will the way we acquire
information change? In the future, our mobile phones
may allow us to feel a virtual object with fidelity.
In 2013, Apple was awarded patent for a more accurate
haptic feedback system. The proposed design included
a grid of piezoelectronic actuators that allow users to
“feel” different surfaces as they move a finger across the
smooth touchscreen. Besides Apple, companies such as
Microsoft and TeslaTouch are also developing the haptic
technology. Some prototype haptic feedback devices
Design
Haptic Feedback on Phones
have already been created.
It is not by a whim that these companies are working on the haptic
technology. The development of haptic feedback will change the
online experience. Take online shopping for example. You can
choose colors and sizes of clothes on many websites, but it's im-
possible to touch the material. In the future, your smartphone may
allow you to feel the leather texture of shoes or “put on” clothes
before you purchase them.
Haptic feedback is also a promising area of research in medicine. Al-
lison Okamura, a leading researcher of human-machine interaction,
and her team have developed a haptic system that helps doctors
view how much pressure their robotic instruments are applying to a
given area, which will enable surgeons to better perform minimally
invasive surgeries.
Haptic interfaces that simulate touch experience are not widely
used yet, but it is expected that this technology will greatly improve
in the near future.
Taptalk is a fast way to exchange photo and video messages with
your family and friends. Just tap someone's face to send them a
photo or tap and hold their face to send a video. Every photo or
video you send cannot be pre-taken and is thus unique. Tapping to
send a photo is similar to the body language that people use in real
life — saying hello to an old friend by patting them on the shoulder.
It is this kind of interaction that makes up for the body language and
eye contact lacking in the online world.
Haptic technology is poised to change electronic interactions and
many aspects of life. When chatting with friends, you can not only
express themselves with text and expressions but also feel your
friends’ mood and pat your friends on the shoulder. When consult-
ing with a doctor, you can get the doctor’s comfort as well as your
medical data.
The web has engaged the human senses of vision and hearing. As
a special sense among the five human senses, sense of touch will
enrich our experience in the web-based world.
Feel the Future
DESIGN & ART
21

AR is a live direct or indirect view of a
physical, real-world environment whose
elements are augmented (or supplemented)
by computer-generated sensory input. It
adds information and meaning to a real
object or place. A typical example of an AR
application is Microsoft HoloLens.
VR creates a simulated 3D world to provide
you with an immersive experience. With
VR, you feel like you’re in an artificial
environment. A typical example of VR
application is the famous Oculus Rift.
AR works by enhancing one’s current
perception of reality, in which a view of
reality is modified (possibly even diminished
rather than augmented) by a computer. By
contrast, VR replaces the real world with a
simulated one.
Holographic technology enables multiple users to see hologram of a virtual entity in a glass
box at the same time and from different sides. AR technology is like holographic technology
working for an individual: only the user who wears the AR device can see, touch and even
interact with the virtual entities in the real world view.
However, VR is even more impressive. Its ultimate goal is to turn VR into a reality. VR can
recreate sensory experiences such as virtual taste, sight, smell, sound and touch and
respond to a user's actions in the virtual world.
AR and VR are becoming similar in
terms of visualization. The main
differences lie in the proportion of the
real elements to virtual elements in
the user's field of view and the
application scenarios. Current VR
blocks out the actual world and limits
users' activities in the real world.
Maybe in the future, the virtual world
can gather information from the real
world in real time, and AR will be
completely replaced.
Status Quo and FutureWhat are AR and VR?
DESIGN & ART
22
Two Views of Reality
AR vs. VRYou may want to have a Saiyan scouter which reads battle powers and other
information in Dragon Ball Z or being able to wander in the Matrix-style virtual
world. Now, these seemingly impossible things have come true. Augmented
reality (AR) and virtual reality (VR) are two emerging trends in human-computer
interaction.

DESIGN & ART
23
Oculus Rift DK2
Oculus Rift is a VR headset that allows you to step inside your favorite games
and completely immerse yourself in a virtual world. The Developer Kit 2 (DK2)
has several improvements compared to the first development kit. It uses a
higher-resolution (960 × 1080 per eye) low-persistence pentile AMOLED
display to reduce the screen-door effect, improve clarity, color and contrast
and eliminate motion blur and jitter. It also better tracks the headset’s
orientation as users move their heads by using an outside, motion-sensing
camera in addition to the accelerometer and gyroscope built into the Rift
headgear.
However, it goes
beyond gaming.
It is effective in
treating specific
phobias such as
acrophobia and
claustrophobia. It
can be used in
automobile
design and thus a
life-size clay
model can be
omitted. Test driving of new car models can also be accomplished through it.
With Oculus Rift, VR can revolutionize many more industries like tourism and
movie production.
Sony’s Project Morpheus
Unlike Oculus, which has great ambitions to apply VR to all aspects of life,
Sony pays more attention to its application in the gaming industry. Project
Morpheus is Sony's VR headset for PlayStation 4 and PlayStation Vita game
systems. The prototype revealed uses a full HD 1080p LCD display, with a
resolution of 960 x 1080 for each eye, and will be capable of displaying
content at 120fps. Further head tracking happens by using the PlayStation
Camera which looks for Morpheus 1000 times every second and enables full
360 degree movement without losing track of the headset. The goal is to
deliver a truly immersive experience.
Microsoft HoloLens
HoloLens resembles a pair of ski goggles and is described by Microsoft as
“the world's most advanced holographic computer”. It has a CPU, GPU,
holographic processor, and a variety of sensors. It supports spatial sound.
HoloLens can create a detailed 3D mesh map of a room and embeds virtual
3D objects and texture into the real environment. Holograms mixed with
your real world will unlock all-new ways to create, communicate, work, and
play.
HoloLens provides a natural way to interact— you can use movements,
vision, and voice to interact with content and information. Your head
movements can be reproduced as the mouse pointer. You can use gestures
to click and double click a mouse and also issue voice commands. For
example, when you turn your head to the wall and open the contact list by
voice, HoloLens can project the contact list onto the wall. If you flick your
finger up and down, the HoloLens can scroll the page for you.
Google’s Project Tango
Google announced Project Tango last year, based on a smartphone equipped
with 3D sensors. The goal of this project is to give mobile devices a human-
like understanding of space and motion through advanced sensor fusion and
computer vision. The prototype tablet Google later unveiled uses a
combination of two cameras, including one with motion-tracking
capabilities, and a depth sensor to capture the surrounding environment
and create an image. Should Tango succeed, the phone in your pocket will
be able to map out a 3D mockup of your office building or home and
measure the distance between objects within them. Google sees potential
applications in 3D scanning, indoor navigation, and immersive gaming.
AR VRAR and VR Devices

It still seems incredible that the Spro
2 smart projector concept has come
to fruition. Just imagine that someone
standing on a piece of deserted land,
hoping to turn it into a garden, and
with time and work, a beautiful gar-
den has appeared. At this moment,
I would like to share with you the
story of how this amazing garden was
cultivated.
What This Innova-
tive Thing is About?
We embarked on the project in
May 2014. With no similar products
available, it was like carving a jade that
no one has ever seen. We wanted
to develop the fourth screen for a
computer, TV or smartphone that
allows you to have immersive video
experience anytime and anywhere.
The product would integrate a profes-
sional projection module, the latest
Android operating system, a 5-inch
HD touchscreen, advanced water
cooling system, and 4G LTE hotspot.
The integration seemed so interesting
that I had been wondering every day
how to appropriately place all these
things inside a 13 × 13 cm box.
The ventilation design is essential for
a portable smart projector. Current
solutions use a large area for the
air outlet; thus, the internal cooling
system could be easily seen and it is
also more prone to gather dust. After
multiple attempts with the R&D team,
we finally settled with the louver de-
sign for ventilation, ensuring effective
cooling and edgy appearance for Spro
2. Such endless pursuit of perfection
for every imaginable detail during
● By Zhou You
DESIGN & ART
24
Spro 2:
A Different Trail

the design process is what craftsman-
ship means, and it is also what every
designer of Spro 2 believes in.
Where It is Unique in
Design Language?
Products designed to cater for the
market tend to follow the example of
successful predecessors, just like most
people usually spend time following
the fashion rather than creating new
fashion. Spro 2 was not expected to be
a product that comes and goes. Unlike
fast-moving consumer electronic prod-
ucts, Spro 2 had to have a distinctive
design so that it could catch users’
eye the moment it appears and stay
with users as time goes. This was the
design concept I always uphold, and
also the guideline for the R&D team.
The face of the iPhone and iPad has
an infinity pool look as Jonathan Ive,
Apple’s design chief, understood the
different way. It is like a resting spot in
the infinity pool.
Spro 2 is squarish, expressing the pow-
erful features and advanced technol-
ogy it possesses. People have a close
affinity with this squarish product. A
phenomenon similar to the uncanny
valley theory also exists in product
design. The concept of uncanny valley
describes our strange revulsion toward
things that appear nearly human but
not quite right. If the product affin-
ity has been enhanced to a certain
level, people will feel uncomfortable
instead. Considering product changes
in our lives, we can find that products
are becoming more abstract or even
intangible with the development of
information technologies. However,
it is more important for a product to
have its own physical attributes than
lose them. The square shape of Spro
2 certainly grabs your attention. Inter-
actions with it are clear; however, you
will be put into an infinite world when
it produces projected images.
When you look at Spro 2, what attracts
you is not only the specifications but
also the “character” of the product,
which originates from the designers’
endless pursuit to craft every detail
that users could perceive.
DESIGN & ART
25
screen was all-important and that
nothing should detract from it. The
infinity pool look was definitely a trend
in the industry. However, instead of
following such a trend, we decided
to set a new trend with Spro 2. That’s
the exact reason why there is a home
button next to the 5-inch touchscreen
on the top. We were not thinking like
others, asking the market “what is
Tips ZTE Spro is the world’s first all-in-one smart portable
projector. Spro attracted a lot of attention when it was
unveiled at CES 2014. At the beginning of this year, ZTE
showcased its new and improved Spro 2 at CES 2015,
where it won the BGR CES 2015 Seal of Approval and
was one of Android Authority’s top picks from CES 2015.
The device also won the prestigious iF Design Award
2015 and Best Mobile Enabled Consumer Electronics
Device Award at Mobile World Congress 2015.
currently popular” or building a bigger
screen. We focused on the product
itself, making decisions based on its
overall functions and requirements.
Moreover, the physical anodized
aluminum button may reduce your
tiredness as both the touchscreen
interface and projected images require
intensive visual attention while the
button interacts with people in a
The home button on Spro 2

A selfie stick was originally used by a small group of people such as extreme sports enthusiasts or
travelers before it grabbed headlines and became a social fad. It is popular because it creates a
longer distance between the camera and user and has wider angle coverage. The wider angle means
that fitting more people or scenery into your pictures and a better perspective for faces. However, a
selfie stick is getting outdated. What is getting popular in 2015 is a lens-style camera.
Mobile Photography with
a Lens-Style Camera
A lens-style camera can be regarded as a digital camera without any screen
or grip, or a lens with a sensor, Wi-Fi function and built-in battery.
It gets rid of the restrictions of slim handset design and uses a larger sensor
to give you more pixels and depth of field and greater latitude. Some lens-
style cameras support optical zoom, making it possible to shoot distant
objects in greater detail. All photos can be sent to your mobile phone
wirelessly for sharing, providing almost the same user experience of
photographing with a mobile phone.
Compared with photographing by holding a mobile phone in the hand or
using a selfie stick, you can put a lens-style camera further away from you.
You can connect the lens-style camera to a mobile phone via Wi-Fi, frame the
view on the phone’s screen, and take photos remotely. It can also be
attached to a mobile phone to take photos like a digital camera. Some lens-
style cameras have a built-in sucker that helps the lens attach to any surface,
so a tripod is not necessary.
MOBILE MASTERY
26

Off-Camera Flash
Interchangeable Lens
Portable Lens for Sports
Lens with Complete Functions
Podo Wireless Camera
The length of a selfie stick decides the coverage
of a photo. If the shooting background is grand,
or the number of people to be shot is large, a
tripod is far better than a selfie stick. However,
Podo, a wireless 8-megapixel camera, integrates
the advantages of both a selfie stick and a
tripod.
Due to the sticky surface on the back side, Podo
can be stuck to almost any surface. Once your
camera is secured to the spot you want it, you
can control it through Bluetooth using a special
app on your phone. The photos can be stored in
the 4 GB internal memory or transferred to your
phone’s gallery.
ZTE Kaka Sports Action Camera
This camera is as cute as a Lego toy, but it is
equipped with a 16-megapixel sensor with a wide
angle lens with 158.6 degrees of vision and an
independent image processing chip. It can be
submerged in up to 40 meters of water. Its bright
yellow color definitely thrusts the user into the
limelight. It can be connected to a mobile phone
wirelessly and with various accessories it allows the
user to take unexpected photos. With the help of an
LTE dock, the camera supports LTE and can instantly
transfer the recorded videos to the cloud.
Sony QX30 Smartphone Attachable Lens-
Style Camera
In order to make up for the shortage of fixed-focus lens
on a smartphone, people may attach a mobile phone
to a selfie stick in an opposite manner. However, after
using a lens-style camera with optical zoom, you will
never want to use a selfie stick any more. Sony QX30
packs 20.4 megapixels and has up to 30x optical zoom
to capture distant objects with clarity. Moreover, you
will never need to worry about trembling hands while
taking a photo. The QX30 uses optical steady shot
image stabilization, which, when complemented by
Exmor R image sensor, produces high-quality images.
Kodak SL25 Smart Lens Camera
In addition to Sony, Kodak, once a giant in the imaging
industry, has also launched lens camera. Although the
parameters of Kodak SL25 including a 25x optical zoom
and 16-megapixel BSI CMOS sensor are slightly lower
than those of Sony QX30, its functions are complete,
including optical image stabilizer, NFC and Wi-Fi
connectivity, and wireless connect/control with smart
devices, and its price is much lower than that of QX30,
making it more cost-effective.
Nova LED Bluetooth Flash
Photography enthusiasts rarely use the flash
on a mobile phone. They prefer to increase
the brightness of a dark photo with image
editing software rather than turn on flash on
their smartphone because the angle of light
cannot be adjusted and the results are not
good.
Nova is a wireless flash for iPhone that uses
Bluetooth to connect to your phone from up
to six meters away and sync its flash with your
shutter. It is shaped like a bank card and has
40 built-in lights. Using the wireless flash
requires that you use the Nova Camera app.
You can also control brightness and color
temperature through the Nova app. Together
with a lens camera, it can be used to create
the lighting effects often seen in professional
photos.
Sony ILCE-QX1L Lens-Style
Camera Kit
If you think the lens-style cameras are at an
amateur level, you are wrong. The Sony ILCE-
QX1L is a quasi-professional digital camera
with a 20.1 million pixel APS-C sized sensor. It
has a built-in flashlight and is rechargeable via
the micro USB port. Most importantly, it has
an E mount. If the SELP 1650 lens cannot
meet your photography needs, it can accept
interchangeable lenses from Sony’s range
including telephoto lenses, macro lenses, and
wide-angle lenses.
MOBILE MASTERY
27

1. ZTE Grand Band
ZTE’s fitness band has a sleep
monitor and pedometer. It has
a dot-matrix LED screen that
displays the time, mode, battery
capacity, and power-on/off, so
you can glance at this
information on your wrist. It
also allows you to share your
activity data on SNS by using an
accompanying app. The device
can be fully charged in 1.5
hours and lasts for a week.
2. LG Watch Urbane LTE
A smart watch can access the
internet through an
accompanying app on a
smartphone or by using
Bluetooth. However, LG Watch
Urbane LTE is more than this.
With a built-in SIM card slot, it
allows you to access the internet
and make voice calls. It includes
all the common features of a
wearable device, such as NFC and
heart rate sensor. In addition, it
runs on a 700 mAh battery.
3. Pebble Time Steel
Pebble Time Steel uses an
ePaper display that can display
up to 64 colors. ePaper is used
because it consumes less
power. It can last up to 10 days,
which meets people’s
expectation for a smart watch.
Its self-developed operating
system supports third-party
apps.
4. Fitbit Surge
Fitbit Surge can track walking,
running and cycling. It has built-
in GPS, a heart-rate monitor
and real-time workout data.
Fitbit recently acquired fitness
coaching app developer FitStar
and is expected to achieve
better performance by
integrating exercise planning
and data analysis.
Towards a Smart and
Connected Life
Our lives will become
smarter when smartphones
hit a bottleneck in their
development, when
wearable devices are
independent of a
smartphone, and when
smart devices proliferate.
MWC 2015 as the industry vane has made it clear that wearable tech was taking over. Wearable products such as
smart bracelets, smart watches, and fitness bands were showcased. Wearables are no longer second fiddle to
smartphones. Meanwhile, computer vision products that integrate the virtual and real worlds represent great
opportunities.
The Big Wearable Wave
SMART GADGETS
28

The advances in smartphones and wearable products have substantially
boosted the performance of integrated circuits. Ambient intelligence is an
emerging trend. Sensors and smart chips will be embedded into traditional
products, bringing vitality to them.
Ambient Intelligence
6. Sony SmartEyeglass
Attach
It is called a “single-lens display
module” by Sony, and it can be
attached to the frame of any
eyewear to transform it into a
pair of smart glasses. It shows
information via a color OLED
micro display. It can be used to
view maps, navigate, shoot
images remotely, and track the
performance during workouts.
5. Nevo Smartwatch
This smart watch combines
activity tracking, phone
notifications and highly precise
Swiss timekeeping all into one.
This connected watch tracks
steps, distance, calories and
swimming strokes and uses a ring
of 11 integrated bright white LED
lights to show your progression.
Ford MoDe:Pro
Ford has unveiled an e-bike concept
called MoDe:Pro. It is designed for
commercial use, such as couriers. It
connects to your smartphone and
offers navigation feedback via the
handlebar grips, which vibrates
when you need to turn left or right.
The bike can also alert you to any
hazards and communicate with
other vehicles. The electric pedal
assistance can be adjusted
according to your heart rate.
Volvo Concept Helmet
The IoT allows vehicles to
automatically avoid collisions with
each other. However, how can a
cyclist avoid a collision with cars?
The Volvo concept helmet warns a
cyclist of potential accidents. Cycle
helmets are connected to cars. The
Volvo driver is alerted to a nearby
cyclist through a heads-up display
alert. The cyclist will be warned via a
helmet-mounted alert light.
Using a smartphone app for cyclists,
their position can be shared through the
Volvo cloud to the car, and vice versa.
Intel Edison cannot be only used in
helmets but also in dresses.
LG Magic Mirror
LG has created an interactive mirror.
LG Magic Mirror runs on Android
and can analyze a user’s
complexion. There is a semi-
transparent touch display at the
bottom right corner of the mirror
and once the user requests an
analysis, the mirror gives you
feedback about the complexion of
your skin and cosmetics you need to
use and information about your
skin.
Intel Edison
Intel Edison is a tiny computer in a
form factor the size of a postage
stamp and is used for wearables.
Intel has unveiled a smart
motorcycle helmet capable of
reading map directions and making
indicator signals to drivers behind
the rider. The helmet uses Intel’s
Edison Platform. Its built-in brake
and indicator lights on the back
work in time with a connected BMW
motorbike while a microphone
inside the helmet allows you to
search the internet and Google
Maps using voice commands.
7. HTC Vive Virtual Reality
Headset
HTC Vive has a pair of 1200 x
1080 displays that refresh at 90
frames per second. More than
70 sensors provide 360-degree
room tracking. Now you can use
more space to enjoy the VR
experience.
8. Samsung Gear VR for
Galaxy S6
A smartphone has had sensors,
large display, and a highly
scalable operating system for a
long time. It could become a VR
device with an accessory.
Samsung Gear VR, designed
specifically to work with the
new Galaxy S6 and S6 edge
smartphones, gives game
players a great VR experience.
SMART GADGETS
29

Coway Air Purifier Tuba
AP-3008FH
Tuba AP-3008FH features
excellent filter technology
and an exquisite design. It is
quiet, energy efficient, and
easy to use. It is a large-
volume air purifier that
cleans air in a 65 m2
room. It
can automatically adjust
airflow based on the level of
detected indoor air pollution.
You can also choose custom
filters to eliminate residual
ozone, bacteria and viruses.
August Smart Lock
August allows you to enter your home with your smartphone. It can
sense when the phone is approaching your house and automatically
unlock the door. It can
also automatically lock
your door when you
leave. You can control
when people have
access to your home,
issuing a key that
works 24/7 for family
members or one that works a couple of hours a week only for the
cleaner or nanny. You can also see a log of who’s entered and exited
and exactly when they did from your phone.
Belkin WeMo Insight Switch
WeMo Insight Switch connects your home appliances and
electronic devices to your Wi-Fi
network and works with the WeMo
app, allowing you to turn devices on
or off, program customized
notifications, and change device
status from anywhere. It can also
work with If This Then That (IFTTT),
which connects home appliances to
a whole world of online apps to
perform custom tasks such as
receiving a text or email when the
front door opens or turning the
lights on when the sun sets.
Dyson DC52 Cylinder Vacuum Cleaner
For a geek, cleaning should be as cool and
convenient as possible. This is what Dyson
DC52 cylinder vacuum cleaner could provide.
It uses smaller, more powerful cyclones for
suction in order to generate higher
centrifugal forces that more effectively
capture smaller dust particles. With such
an advanced technique, there’s no
need to replace a bag or wash a filter.
Moreover, its turbine head has stiff
nylon bristles to remove ground-
in dirt from carpet, and soft
carbon fiber filaments to
gently remove dust from
hard floors.
Home Appliances
for Geeks
Geeks may stay behind their computers
all day long, seemingly having no
interest in the world outside the
internet. In fact, they can keep their
house clean and cook good food by
using some geeky stuff in their home.
Living Room
SMART GADGETS
30

Paragon Induction Cooktop
Ingredients, seasoning, and the
duration and degree of heating
are key for cooking tasty food.
FirstBuild, GE Appliances’ new
global co-creation community, has
developed a new cooktop.
Paragon helps you achieve
restaurant quality results for a
variety of cooking techniques
using a Bluetooth-connected
temperature sensor and associated app. You can also monitor the
progress of your cooking on your phone while playing video games
in the living room.
illy Francis Francis X7.1 iperEspresso
Illy iperEspresso helps you enjoy Italian espresso and cappuccino
with a touch of button. The beautifully designed Francis Francis
X7.1 iperEspresso machine features advanced technology
including steel internal thermoblock, and a
Pannarello steam wand that froths milk
for creamy cappuccino and latte. Its
capsule system uses an innovative,
patented two-stage process to
create intensely aromatic, full-
bodied espresso with rich, long-
lasting crema. Because extraction takes
place entirely inside the capsule, the
coffee and machine never come in
contact, making for quick and easy
clean up. It makes a striking statement
in any kitchen.
Panasonic MC-DF100C
Futon Cleaner
For a geek, the place where they
spend more time than in front
of their computers is their bed.
Therefore it is important to
clean their bedding. Panasonic
MC-DF100C has an infrared
sensor that can detect mites. If
a mite is detected, the
notification light stays on until
the mite is eliminated. It has a
brush roll. You only need to
gently knock the brush head on
a quilt. The brush will spring out
and trap the fine particles (such
as pollen and dust mites) in
fabrics.
Sharp IG-GTA20 LED Light
Sharp IG-GTA20 is a ceiling-mounted ion generator with built-in
LED light for washroom.
Using Sharp’s original
sterilization technology
called Plasmacluster, the
ion generator eliminates
bacteria that cause bad
smells and deodorizes the
room. The built-in motion
sensor automatically turns
off the LED light and starts
the strong sterilization
mode. It then shifts to
usual operation mode
when someone comes into
the bathroom. Because it has the same attachment part as a
regular bulb, it can be installed easily in the washroom at your
house.
Kitchen
Bathroom
Bedroom
SMART GADGETS
31
Fitbit Aria Wi-Fi Smart Scale
A smart scale is an easy and direct way to keep tabs on weight-
related health stats. Fitbit Aria tracks weight, body mass index
(BMI) and body fat percentage. The scale sends your stats straight
to your Fitbit account using your home Wi-Fi network, so you can
monitor your progress on the Fitbit dashboard. The Fitbit app
displays your weight stats and progress trends in easy-to-read
charts and graphs. Progress has never looked as good as it does on
this high quality scale. It
has a sleek design with
a polished glass
surface.

Living on the
Cloud
People now pay much more attention to their identity in the online
virtual world. An account corresponds to a real person. With the
development of smart devices, a virtual identity will become
increasingly real, containing more information other than photos
and status updates.
The Virtual Self
You can create a virtual self on the cloud with
personal identifiers including your name,
current location, time that you left a place,
tracks, and even your most frequently searched
keywords and purchased goods.
The cloud knows when you fall asleep and get
up, your heartbeat, and your weight change
curve. In the future, it may know more details
such as your health status changes and DNA.
As a matter of fact, you are already living on the
cloud either actively or passively. It won’t be
long before you are surprised by how specific
the contents of your virtual identity could be.
With the explosion of smart watches, smart
glasses and other wearable devices, more of
your personal data will be synchronized to the
cloud to build up your virtual identity.
Imagine a day in the near future, every behavior
of yours can be observed from a computer in
the cloud backend. After getting up in the
morning with a smart wristband still around
your wrist, you put on your smart glasses with
GPS and internet connection. On the computer
screen, your virtual self goes from the bedroom
to bathroom. While exercising at night, your
heartbeat, stride, and speeds are also displayed.
Even your sleeping status is displayed. Your
virtual self created by your online data is a more
accurate reflection of your real-life self than
that presented by a camera following you all day
long.
Convergence of the Virtual
and the Real
The virtual world is not a simple record of the
real world. The virtual world can also impact the
real world. Your virtual self will be more
converged with your real-life self. Convergence
implies that the peripheral devices are not
isolated any more but are connected. There are
already some applications of this on the market.
Take iCloud for example. Your data is
continuously synchronized between your Apple
devices and iCloud so that you can start your
reading or editing on one device and finish it on
another. The NFC smart ring is another example.
You can unlock your smartphone with your
smart ring by sliding your hand on the back of
the phone. A smart wristband can even turn
your heart rate into an electronic key to unlock
your device.
With the convergence of your virtual and real
self, in the future, the banking system could
identify your virtual self once you step into the
bank and inform the bank account manager of
your identity on an interface. Furthermore, you
might not need to manually pay a bill. Your
identity could be automatically identified when
you pick up goods and the cost could be
directly debited from your bank account.
Surrounded by the Cloud in
Future
In the future, you will no longer need to back
up your contacts or photos, copy a
presentation onto a USB flash drive, or worry
about losing a mobile phone. Devices such as
mobile phones, watches, tablets and
computers are just terminals to obtain the data
rather than places that store the data. Data
transfers between these terminals.
When you want to communicate with your
friends, you can use any terminal nearby to
make a call rather than dial a mobile phone. If
your friends are exercising, the terminals they
are wearing such as watches or glasses will
notify them of the requests.
When you want to relax, you no longer need to
download music or movies. They are accessible
at any time through any terminal.
If you want to pick up your work where you left
off on one device, you can do so on another
device. You don’t need to remember where
you stopped or think about where to save the
files when they are finished.
There is no need to manually backup a
document. The cloud will store the data for
you. A document is unique the moment it is
created. If a sentence is modified, the
modification process is also saved. It can be
restored to any previous status.
All in all, you will be surrounded by the cloud
all the time. All your data is unique and
ubiquitous.
SMART GADGETS
32
● By Liang Zhen

33
Motion sensing is increasingly import-
ant in daily life in terms of gaming,
entertainment, virtual dressing, pro-
viding you with fresh experience and
convenience. A motion-sensing device
captures a person’s body movements
and gestures and analyzes the motion
data to achieve direct man-machine
interaction. In a video game, you
can control and interact with their
console or computer without a game
controller.
Virtual Fitting Room
Motion-sensing technology can be
used with other technologies to create
a virtual fitting room. You can stand in
front of the screen and interact with
the virtual fitting room even without
touching the screen. You just wave
your hand to put one outfit on your
body on the screen. You can switch to
the previous or next page to choose
different outfits also by waving your
hand, enjoying a fantastic shopping
experience you never had before.
The system can detect how you are
moving, when you turn around, the
screen can automatically display
how you look in the back. If you are
satisfied with the outfit, you can snap
a photo and share it with your friends
through SNS.
Sporting
Motion-sensing technology can also
be used for online sports. You can
enjoy tennis, table tennis, or boxing
just at home without the extra cost
of equipment or facilities. Whenever
you feel like working out, just turn on
a motion-sensing device and sweat
it out. The motion sensing sports
device can be connected with a PC
or STB. It uses computer-based visual
recognition technology, accurately
acquires human body movements,
and thrusts the player into a virtual
sports environment.
SMART GADGETS
then creates an animated wire-frame
model of the moving subject. All creat-
ed 3D models can be exported into 3D
modeling software for the production
of 3D games, animations and films,
and even for 3D printing.
Musical Instrument
Playing
We often see people tapping the table
with their fingers when they listen
to music, as if they were beating a
real drum or playing a piano or an air
guitar. Now you can create real sound
with the movements of your fingers
with Mac Funamizu’s digital music
player concept called “Frostie.” Frostie
lets you tap your fingers on a surface
and every tap, movement or shake
will result in a piano playing preset
chords or drums. It’s just a matter of
time before we will see people rock
an air guitar around the living room,
imagining they are a new member of
the Rolling Stones.
Motion Sensing
in Daily Life ● By Pang Ning
3D Camera
An even bigger surprise is the Ki-
nect-like 3D camera. It is capable of 3D
modeling. Just take it and scan surface
around you and the 3D model is
painted in the viewfinder in a minute
or two. It is also capable of motion
capture. Hold the camera towards a
person doing a dance and the camera
separates the moving aspects of the
shot from the static background. It

Since its official launch in January 2015, ZTE’s
Blade S6 has journeyed across markets in the
Asia-Pacific and Europe, quietly taking the afford-
able smartphone market by storm and showing
consumers that a premium device doesn’t have
to cost a fortune.
Competition in the smartphone arena is hyper-
competitive and consumers are responding by
becoming more price savvy. In light of this trend,
device manufacturers are constantly stepping up
their game, which ultimately involves raising the
standard of what’s on offer in premium devices
and how much you have to pay to get one.
For ZTE, “affordable premium” is a term often
closely associated with its Blade series smart-
phones. Devices in this series have highly com-
petitive specs and features and are sold within
the $150 to $250 price range in more than 60
markets worldwide. The series came into exist-
ence in 2011 with the ZTE Blade V880, a device
that was highly attractive at the time of release
because of its optimum screen resolution and
modern specs.
Who said premium smartphones have to cost a fortune? ZTE believes they
shouldn’t. And this is exactly what the device manufacturer has been prov-
ing in markets across the globe with its recent star device – Blade S6.
HK
Fast-forward to 2015, and ZTE launches the latest
addition to the Blade family – ZTE Blade S6. In a
glitzy, chandeliered ballroom on the 18th floor of
a hotel in central Hong Kong, ZTE Mobile Device
CEO, Adam Zeng, took to the stage to unveil the
highly anticipated Blade S6. With the tagline “Fun
Never Waits”, the carnival-themed launch was
attended by local celebrity guest, Fiona Fit, who
stylishly demoed the device.
Not long after the official launch, ZTE Blade S6
commenced its journey across the Asia-Pacific,
making its way into the hands of new and excited
customers across the region.
Japan
With plans to sell devices directly to consumers
in Japan, ZTE was keen to increase its competitive
product offering and knew that Blade S6 would
ZTE WORLD
34
Asia-Pacific
● By Kevin, Eva and Violaine Published on ZTE device website, June 2
TakingtheSmartphoneMarketbyStorm
ZTE Blade S6:
The official Blade S6 launch with Hong
Kong celebrity Fiona Fit (middle)

In Europe, Blade S6 is now available in the UK, Spain and France. For custom-
ers in the UK, ZTE Blade S6 can be purchased from a wide range of outlets,
including Micro-P (Exertis), Shop Direct Group shops, Argos, Amazon, Techify,
Ebuyer and Lazook. In Germany, ZTE is working with the country’s biggest
consumer electronics retailer, Media Saturn, to sell the device at a breath-
taking 249 euros. While in Spain, ZTE has been rolling out Blade S6 advertise-
ments with the theme ‘El Que No Corre, Vuela!’, promoting the device’s
speedy octa-core chipset.
Over the next few months ZTE Blade S6 will continue its journey across
Asia-Pacific and Europe, with availability on the cards for markets such
as India and Thailand. Currently, Blade S6 also comes in a phablet ‘Plus’
version and a lower priced ‘Lite’ version, which are also being launched
across the two regions.
Blade S6 and S6 Lite users will be able to download an Eyeprint ID and up-
grade their devices via FOTA at the end of June. EyePrint ID – a pioneering
eye-based biometric solution from EyeVerify – works by imaging unique
vein patterns in the human eye using a device’s front-facing camera to
enable users to unlock their smartphone hands free. It was first made
available on a smartphone by ZTE with the Grand S3 in March this year.
Software upgrades aside, Blade S6 is also set to undergo a makeover with
a new array of color options on the horizon. From aurora purple to Tahiti
brown, Venice gold, and baroque red, Blade fans will soon be spoilt for
choice when it comes to case colors with these four new options.
ZTE WORLD
35
Europe
be the perfect device to do this.
In Japan, both consumers and carriers have strict standards when it
comes to quality, which often means that only first-rate devices can
make their way into the hands of consumers. Before launching a smart-
phone in Japan, manufacturers really need to get it right, and this is
exactly what ZTE did.
Before launching Blade S6 in Japan, ZTE conducted market research into
the smartphone features that local young consumers cared most about.
Findings from the research later revealed that the Blade S6 was a per-
fect match for Japanese consumers, and half a year later, ZTE launched
the device through local partners NTT Resonant and eiYAAA.
Tips
The key features of ZTE Blade S6 include ZTE’s
Smart Sense gesture motion control, Qualcomm
Snapdragon 615 octa-core chipset running on
Android 5.0, a SLR like camera, Hi-Fi Sound, ZTE’s
MiFavor 3.0 user interface and ZTE’s s AliveShare
app for network-less communication.
Australia
In Australia, ZTE worked with JB Hi-Fi to make Blade S6 available both
online and offline through stores nationwide. The Australian version of
Blade S6 had several changes to its hardware and software to meet local
market requirements. Changes included RF band support and alteration
of the devices partitioning as well as Android Lollipop 5.0.2 build with-
out any additional skin or modification to the UI.
For those with
a big imagination
See things differently with the big screen ZTE Blade S6 plus
Never miss a thing on the ultra-affordable, super-size ZTE Blade S6 Plus. With
a 5.5-inch screen and powerful front and rear cameras you can snap and share
your best images in an instant. Plus, with more room for your favourite apps
and extra-long battery life, you get six hours of continuous surfing and up to
eight hours of video.
All rights reserved by ZTE Corporation. All other Corporate names and trademarks are the property of their respective companies.
E&OE. Images are for illustrative purposes only. Copyright © ZTE Corporation 2015.
ZTEDEVICES.CO.UK PLUS
The launch event in Indonesia
Ads for ZTE Blade S6 in Spain
ZTE partners with NTT Resonant to bring Blade S6 to Japan
Indonesia and Malaysia
Blade S6 also entered Indonesia and Malaysia through online retailer
Lazada and is also available through offline dealer channels in Malaysia.
From the end of March to early May, Blade S6 road shows were held in
Kedah, Kelantan, Johor, Klang Valley and Perak in Malaysia.

Zte mobile world 2015

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