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1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
MonetizingAt...
2© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
Student Guid...
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Data, Applic...
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The Competit...
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Content Util...
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• Simplify
–...
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What’s the A...
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EMC Enables ...
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EMC Atmos K...
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EMC Atmos P...
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Out of the ...
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Atmos Softw...
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Atmos Hardw...
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ATMOS SDK, ...
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• Value to ...
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Integrated ...
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Atmos SDK p...
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Atmos Devel...
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Atmos Solut...
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Cloud Tieri...
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Multi-tiere...
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CTERA Cloud...
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CTERA Solut...
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Choice of m...
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Atmos Sync ...
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Oxygen Clou...
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Oxygen Arch...
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Iomega Clou...
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Atmos Marke...
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AT&T offers...
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Enabling Mo...
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SwissComm’s...
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Ninefold+Ox...
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Ninefold’s ...
EMC Atmos for service providers
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EMC Atmos for service providers

EMC Atmos for service providers

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EMC Atmos for service providers

  1. 1. 1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. MonetizingAtmos as a Storage Service
  2. 2. 2© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Student Guide & Workshop & Internal Training & Confidential Update Daily https://goo.gl/VVmVZ0 atmos 2.1 system administration http://ouo.io/D1AdZp Atmos Configuration Workbook http://ouo.io/OBwA2s Atmos for Service Providers http://ouo.io/DAyiS Atmos Online Storage Service User Guide 2 0 1 (5) http://ouo.io/kx97s Atmos Software 2.1.3 Technical Differences http://ouo.io/JGWrC Student Guide - atmos_foundations_20_srg_reviewed http://ouo.io/31fyH1 Deployment Guide - EMC Atmos Virtual Edition with EMC VNX Series http://ouo.io/0q17E1 Guide - Administrator’s Guide v2.2 http://ouo.io/onJQ1p intro to emc atmos cloud technology - srg http://ouo.io/2fUSn Presentation - Atmos Architecture Overview http://ouo.io/Tu93Nv Transform IT with Cloud Storage http://ouo.io/kW5A6 White Paper - Brocade ADX Load Balancers with EMC Atmos http://ouo.io/6LiQtg White Paper - EMC Atmos Architecture http://ouo.io/mWcVFv White Paper - EMC Atmos Cloud Optimized Storage for Web Services http://ouo.io/oea2mv White Paper - EMC Atmos GeoParity Global Distribution http://ouo.io/AKRrHo
  3. 3. 3© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Data, Application, Access Challenges Application shift Web and mobile de facto standard delivery and consumption models Instant access Demand instant access from device of choice – from any location Unstructured data 50X growth over 10 years - store over longer periods of time Public Clouds Private Clouds
  4. 4. 4© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. The Competition is Growing Over 2 trillion objects storedOver 4 trillion objects stored
  5. 5. 5© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Content Utilization Continues to Change • More Sources – Social networks – Mobile Devices – Sensors – Imaging Equipment • More Content – Pictures – Videos – Data Streams • Longer utility – Durable value – Regulation and compliance
  6. 6. 6© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. • Simplify – Decouple app from the storage O/S – Eliminate data islands and inefficiencies • Scale – Operate at Geo/Hyper scale – Support multiple solutions – Match utilization with demand • Monetize – Rapidly onboard value-added services – Reduce cost to serve – Differentiate from commodity offerings – Retain customer loyalty – with new services Meet Today’s Requirements
  7. 7. 7© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. What’s the Approach? • Do Nothing – Risk – Lose market opportunity • Use traditional storage – Manage silo’d storage – Scale challenges – Complex architectures • Build your own – Costly – Increase time to market • Deploy Cloud Storage – Simplify – Scale – Monetize
  8. 8. 8© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 2 1 12 4 3 5 6 7 8 9 10 13 14 15 16 17 18 19 20 21 22 23 24 25 26 28 27 31 32 33 34 35 36 37 38 39 40 43 41 42 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 11 66 68 69 70 67 = SP Location 71 55 55 EMC Atmos – A Proven Approach Crate to Credit Card in 90 Days 13 80+ Service Providers, 72+ worldwide locations
  9. 9. 9© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. EMC Enables Service Providers “Service Providers are core partners. Therefore I believe that I shouldn’t go compete with them. I want to make sure that our model assures that we can do well and they can do well.” – Joe Tucci on EMC’s pledge to work with Service Providers; CRN
  10. 10. 10© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. EMC Atmos Key Features Atmos meets new requirements for cloud storage  SIMPLE – Single global namespace – One global cloud infrastructure – Single pane of glass management  SCALE – Massive Scale, ‘Active-active’ Architecture – Petabyte scale across multiple locations – Multi-tenancy, metering  MONETIZE – HTTP/HTTPS, REST, SOAP Interfaces – Pre-integrated ISV solutions – Atmos SDK
  11. 11. 11© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. EMC Atmos Product Offerings Purpose-built for the cloud Atmos Cloud Delivery Platform Provide Infrastructure as a Service Atmos GeoDrive/ Atmos SDK Fast access to the cloud Faster application integration *Atmos/Atmos Virtual Edition Build and manage enterprise cloud storage ATMOS VIRTUAL EDITION *As of Q2 2014, new deployments of Atmos VE are intended for Proof of Concept and Test QA / Development systems only. For new production deployments, please refer to the Atmos appliance for a hardware solution or ViPR for a software-defined solution.
  12. 12. 12© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Out of the box Storage as a Service CREATE GROUPS TRACK USAGE SELF-SERVICE  Self-service request  Instant access to storage  Self-manage, report Singapore Tokyo  Multi-tenant  Single Global Namespace  Web Services Access  Intelligent metadata driven Policy Automation  PB Scale Scalable Active-Active Architecture Users or Application Owners Atmos Atmos Cloud Delivery Platform CLOUD STORAGE IT and Service Providers  Deliver & manage storage service  Monitor usage by tenant  Meter usage for chargeback
  13. 13. 13© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Atmos Software Options VMware vSphere NFS / FC / iSCSI Storage Atmos Virtual Edition Flexibility ATMOS VE Complete Atmos functionality certified to run on EMC VNX, VMware-supported servers, & Third-party storage  Starts at 10 TB  Up to 960 TB per site VMware vSphere ATMOS CE Complete Atmos functionality: • Multiple active/active • Unlimited multi-tenancy • Full policy controls ATMOS LE Subset of Atmos functionality: • 2 sites • 1 Tenant, 1 Subtenant • Limited policy configuration • Upgrade path to Atmos CE Policy Engine, Access Methods, Operating Environment Atmos purpose-built hardware Policy Engine, Access Methods, Operating Environment
  14. 14. 14© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Atmos Hardware Options Mid-entry point with room to expand (240) 1:30 disk ratio 60TB / 4 Node entry point 1:15 disk ratio Up to 2880TB per rack (6TB) 1:60 disk ratio G3-FLEX-240 / 360G3-FLEX-180 G3-DENSE-480 ATMOS HARDWARE  Standard Components—Factory Configured, Racked, & Cabled  Optional High Availability & Redundancy Expansion Nodes Add 4-node segments for flexibility Intel Xeon Sandy Bridge and *Ivy Bridge 1 / 2 / 4 / 6TB SATA *Ivy Bridge processor for 6TB nodes only
  15. 15. 15© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. ATMOS SDK, HTTP/S REST, CAS, IFS NEW YORK U.K. https://accesspoint.yourcompany.com PACKAGED APPS NEXT GEN APPS (WEB & MOBILE) MEDICAL IMAGE ARCHIVING CLOUD ARCHIVING STORAGE-AS-A-SERVICE Customer Application Business Unit Multi-tenancy Simplify • One System, Many Sites • API Driven Scale • Multi-Tenant • No LUNS Object Storage with EMC Atmos Extending the Use Case Beyond Archive
  16. 16. 16© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. • Value to ISVs – Faster time to market with Atmos infrastructure, tools, and resources – Enhanced market visibility through joint marketing activities – Greater customer credibility and satisfaction – Extended reach to new markets • Value to SP’s – A pre-integrated set of solutions to address customers – Ability to tap into ISV install base and brand – Joint marketing opportunities Atmos ISV Partner Program Enables the creation and launch of Atmos-powered ISV solutions
  17. 17. 17© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Integrated Solutions Content management & collaboration WAN optimization and fast file transfer Cloud backup and recovery Archive to the cloud File tiering Mobile and file sync and share Medical imaging archive Server gateway DiskXtenderCTA NetWorker SourceOne Custom applications DCTM
  18. 18. 18© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Atmos SDK provides language bindings, code, and sample apps Application Access Methods  Access methods – Web services: REST/SOAP – Traditional access: CIFS, NFS, CAS  APIs – Atmos REST API – Native S3 API  Broad range of language bindings
  19. 19. 19© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Atmos Developer Tools  AtmosSync – “RoboCopy” for Atmos – https://community.emc.com/docs/DOC-11009  Web Based Object Access – HTML5: ▪ http://code.google.com/p/atmos-js/wiki/HTML5App ▪ For Atmos Online: http://bit.ly/Hysb33 ▪ For Ninefold: http://ninefold.com/cloud-storage/file-manager/ – AtmosChrome: https://chrome.google.com/webstore/detail/befofpjhdclgccimklkaheifjajbcmnk?utm_ source=chrome-ntp-icon – AtmosFox: http://www.suchisoft.com/atmosfox/AtmosFox_v0.9.xpi  SDKs for REST – Language Bindings for Developers – https://community.emc.com/docs/DOC-10404
  20. 20. 20© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Atmos Solution Examples
  21. 21. 21© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Cloud Tiering Appliance  Key cloud archiving features – Encryption – Compression  Encryption – Protect data at rest (DARE) – Customer / Managed tenant control  Compression – Optimize bandwidth utilization – Efficient use of target storage  Scalability enhancements – Archive 500M files per appliance – 1U HW platform with 10GbE OR vApp
  22. 22. 22© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Multi-tiered Archiving Example Private Atmos SP One-year- old data Six-month- old data VNX Archived data reaches one year old Updated NetApp Public Atmos SP
  23. 23. 23© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. CTERA Cloud Storage Enablement • All-in-one cloud storage enablement suite: – backup, file sync, on-ramping and mobile access • Centrally managed, delivered under your brand, based on storage infrastructure of your choice • Hybrid architecture consisting of cloud gateways and managed agents ensuring LAN speed performance and end-to-end security For Service Providers
  24. 24. 24© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. CTERA Solution Architecture PC/Mobile Agents Managed Backup & Sync CTERA Portal Service Provisioning Plans, Billing, Tenants, Monitor Flexible Backend Either Private of Public Cloud Gateways All-in-one NAS/Backup/Sync SMB/Branch Cloud Gateway
  25. 25. 25© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Choice of manage cloud gateways and agents -- Ranging for 1-bay to 8-bay RAID systems -- Agents for Windows, Linux, Mac, Servers and Mobile -- Consistent Sync/Backup/Snapshot technology EMC/CTERA Deployment Model Blade server using Xeon diskless blades -- 1 master DB, 1 failover + application blades as needed -- Each application blade can handle 2,000 remote sites -- VMware vCenter HA for automatic failover EMC Atmos Storage -- Highly scalable and reliable object storage -- Load balancing and failover option support SAN Storage Meta Data VM Images EMC Atmos Object Storage 4 Gb FC 1/10 GigE CTERA Portal File Sync & Agent Backup 3rd party App API CTERA Gateway CIFS & Agent Backup Cloud Sync (Dedup) Firewall
  26. 26. 26© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Atmos Sync & Share provides: Service provider revenue opportunity • Offer a “Dropbox-like” service to that meets enterprise security needs • Help enterprises “compete” more effectively with public cloud alternatives • Help enterprises get to market quickly with a more secure, controlled solution that meets end-user needs NEW YORK U.K. EMC Atmos • Use cloud storage with synch & share access to provide your own ‘drop box’ - like solution • Provide anytime, anywhere multi-access from window, linux and mobile devices to sync & share with an Atmos Storage cloud Oxygen Cloud - Sync & Share
  27. 27. 27© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Oxygen Cloud-Sync and Share • Consumer ease of content portability – Familiar user interface – Device independent – Fully automated sync • IT level of security and control – Private EMC Atmos deployment – Native AD and LDAP – End-to-end file encryption – Account management and audit Solution delivers sync and share ‘dropbox’ solution for the enterprise "EMC is a fantastic partner with innovative storage technology that spans a vast array of customer markets. Together, we will bring the powerful benefits of EMC Atmos and mobility to all our customers" Peter Cheng, CEO, Oxygen Cloud • Global, elastic storage infrastructure – Universal global object namespace – Automated data placement, protection and services – Scales-out seamlessly – Expandable to additional content use cases
  28. 28. 28© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Oxygen Architecture – Data Flow Corporate Firewall Oxygen Clients Oxygen AD / LDAP Connector Oxygen Storage Connector Atmos Storage Corporate Authentication WAN DMZ TCP 80 or 443 (or 445) LAN Oxygen cloud services 2) Request authentication credentials. 3) LDAP query to Corporate AD/LDAP server. 4) Return time sensitive security token. 5) Present security token for authorization. 6) Return storage location and encryption key. 7) Encrypt with provided key and send to Storage Connector. 1) Store file in Local Object Cache. 8) Write encrypted object to Atmos storage using REST interface. Local Object Cache TCP 443 TCP 389 or 636
  29. 29. 29© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Iomega Cloud Folder Mirroring  Enable Atmos provided by service provider to be a backing store for content on an Iomega device – Authenticates with public Atmos services – Single folder on the Iomega device mirrored to Atmos – Iomega copyjob utility schedules data movement to Atmos – Ability to recover deleted files  Active with Service Providers  Iomega targets: StorCenter ix and px series network storage
  30. 30. 30© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Atmos Market Place
  31. 31. 31© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
  32. 32. 32© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. AT&T offers Atmos API ISV’s as Enablers Other Offerings Pick a use case, then pick an integrated App to plug in
  33. 33. 33© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
  34. 34. 34© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Enabling Mobile Apps Native IOS-based and Android based apps with the Atmos SDK SK Telecom T-Cloud Mobile Backup Device sync
  35. 35. 35© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
  36. 36. 36© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. SwissComm’s Backup as a Service Uses GeoParity to distribute active-active copies across their 4 data centers
  37. 37. 37© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
  38. 38. 38© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Ninefold+Oxygen’s “Business Cloud Drive”  “An enterprise version of Dropbox, stored in in Australia," Ninefold’s Peter James.  Enterprise features: – Active Directory or LDAP – Remote wipe or deauthorized devices.  Gateways run on Ninefold’s Compute Stack  Clients get their own gateway & Atmos account of share existing account http://ninefold.com.au/
  39. 39. 39© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Ninefold’s “Cloud Storage File Manager”  Leveraged EMC Published Open Source tools on http://community.emc.com  Modern, Universal Access – Supports Client Free access to cloud storage. – Works with any modern browsers. – HTML5 access can be embedded within custom applications. – Eliminated needs for previous generation methods such as WebDAV http://ninefold.com.au/

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