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Dmitriy Soloveev Research Think Tank in digital detox research team GOFORDIGITAL DETOX

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Digital detox
research team

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1.Let’s find out what the Digital detox is. Digital detox is a signal of something bigger, it's more than just a passing fad. It is a signal of some big changes that take place in society.
2.Let's talk about the present and look to the future.
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Who benefits from the Digital Detox?
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To learn how to train your personal mindfulness and develop personal ways of existence in the new technological environment you can refer to the discipline media asceticism
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http://www.mediascet.com/about

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I’m neither a technophobe, nor alarmist.
The only thing I’m going to ask you is to keep the track of the way you contact with your smart phones during the lecture.
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The Big Shift
Changes in society, economy and human behavior
Industrial society
information-oriented society

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Online + Offline It would be more correct to speak not about the two worlds, but about the digital experience. Due to the convergence of online algorithms their influence on the society have become stronger and more noticeable.
Online
Offline
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Present
Local networks of things, gadgets, sensors and so on, which communicate with one another and with people using different types of connections, different languages, protocols, and standards.
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Social groups that promote their concepts and instrumental decisions of what the global Internet of Things (The Internet of Everything) which should appear soon should be.
Present
Future
The Internet of Things
Local networks of things, gadgets, sensors and so on, which communicate with one another and with people using different types of connections, different languages, protocols, and standards.
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Russian Research Center on the Internet of Things
http://internetofthings.ru
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Users lack understanding of how the technologies change society, and what happens to them and society in the new technological environment.
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Understanding
Technologies

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offline
online
Human’s life consists of their behaviour in the two dimensions – online and offline
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Both components are equally important to the person
It is difficult to say which dimension has more value. Sometimes, if some action is not duplicated in the network, person has a feeling that it was left unfinished.
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Which dimension is more important?

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offline
Access – through technologies use only Applications and technologies are placed between two dimensions, and they connect them. Charon will deliver any of your thoughts to your online body (of course, at a reasonable price).
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online

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Nomophobia (an abbreviation for “no-mobile-phone phobia”) – is the fear of being left without your mobile phone. Being out of mobile contact means for the modern person not only to lose touch with your nearest and dearest, but also to lose access to the whole exocortex.
53%
worry
When their phone runs down or service is unavailable in the Metro or remote parts of the country
YOUGOV
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Exocortex - (exo - external or outside, cortex – refers to the brain cortex) is an artificial external information processing system which enhances cognitive abilities of a human. Transactive memory
online
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24 / 7 online
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54%
check their mobile phones
during the night and in the morning
LOOKOUT MOBILE STUDY

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24 / 7 online
54%
check their mobile phones
during the night and in the morning
LOOKOUT MOBILE STUDY
Interfaces are imperfect - people are forced to spend their attention to have visual contact with the screen. They start to worry about missing something and try to be always on the alert.
?
Would you like to feel updates with your skin (with different intensity according to the degree of their importance)?
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Most often, respondents check their e-mails (67%) and get into Facebook (40%). /SOASTA
92% of New Yorkers begin the days with checking for the updates on their smartphones.
Facebook shower (email-shower)
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Phones affect people's relationships, even when the devices just lie closely to the people. If during a personal conversation people have their phone within their line of sight, they have less trust to each other and feel less empathy comparing to those who keep their phones out of sight. / University of Essex
65%
65% of teens use their phones even when they are chatting

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10%
of people under 25
admitted that hold it good to respond to the messages while having sex
MASHABLE
Extreme phubbing
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Person expects motivational signals from the Net A new habit is formed in the course of daily practice: we perceive a mail as an ongoing job, gadgets we carry remind us to take a break from the computer, and drink water.
67%
check their phones
even when they haven’t sent any updates
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New digital routine We can speak of the appearance of the new digital routine, which manifestation we can observe in the social, cultural and urban landscapes.
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www.digitalvocabulary.com
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Screen-voyeurism
Is the practice of observing personal life of people through spying on their screens in public transport, office or at home.

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Tablet zombies people with devices in their hands, frozen in space, as if they had been going somewhere but were taken aback by the need to respond to the e-mail or check the updates..
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Micro boredom a brief spell during the day when one grows weary. Micro boredom may appear at the bus stop while you’re waiting for a bus, when you’re queuing up to the cashier's office, or on the Metro.
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Micro boredom
a brief spell during the day when one grows weary. Micro boredom may appear at the bus stop while you’re waiting for a bus, when you’re queuing up to the cashier's office, or on the Metro.
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In this reality Digital Detox appears
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Digital Sabbath
Digital Shabbat is a tradition of giving up devices from Friday evening to Saturday evening and devotion of those hours to family and other analog values.
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Human is essentially a hybrid. Our bodies’ boundaries have long since been enough to our personalities. According to the Techno- evolution theory, we can argue that technical artifacts and even intelligent environments are integrated into the boundaries of human corporality.
What is the big difference between them?

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Digital health
The proof of this is the concept of digital health. Remember how you feel when your computer starts to play pranks, Internet falls off, or you have no access to your notes. Most people are concerned about their physical health, while only a few bear in mind their digital health state. Most often, it has sporadic way of development.

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Information flows coming from the technologies and their needs of human interaction and attention grow.
The signal-to-noise ratio in this flow is quite low. People puts through themselves a huge volume of info- garbage .
Exocortex
corporality
Information flows

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Technologies begin to demand active human involvement , efforts go through the human ceiling and there the need to disconnect arises
Distraction, stress, fatigue
Within threshold limits
Huge information volume
24/7 online
Work+ private life

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From co-evolution perspective digital detox resulted from the technological impact and serves people to relieve the stress in the constantly changing and heavily loaded technological environment.
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Digital
Detox
Stress
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Having got over the stress and panic attack French journalist Thierry Crouzet disconnected from the Net for six months.
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Paul Miller, The Verge editor, conducted an experiment on himself and took a hiatus from the Internet for the whole year
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Paul admits that disconnection from the Internet has led to the loss of the most important thing - human communication

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National day of unplugging
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Detox applications Count, limit, help to meditate or do nothing. Never before has the connection offered so many opportunities for disconnection.
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GPS for the SOUL Application for meditation. The gadget works like a gong for meditation , it gives the commands to inhale and exhale in accordance with your program settings. There is no desire to escape, because your gadget meditates together with you! The founder is Arianna Huffington , who has devoted a whole column to the digital detox in The Huffington Post.
Human
Gadget

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One of the causes of the chronic stress is that there is no netiquette standards in the society.
You can easily get work messages in the social nets demanding the answer and etc.
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Social pressure There is a socially-accepted behaviour – polite person always ready to supply an instant and detailed answer to the message.
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Once read a message, should answer. So, if you don’t have time for an answer, just leave it unread, to do it in a more convenient time.
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There is a need for a new netiquette
Brand new netiquette needs to be developed, but it is still in the grey area.
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Once read a message, should answer. So, if you don’t have time for an answer, just leave it unread, to do it in a more convenient time.
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Everybody can leave the chat at any time without notice or explanation.
To start a dialogue with the single “Hello” and wait for an answer is regarded as ill- mannered, to say the least.
The online status tells of the computer being on, but not of the user’s readiness to communicate.
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Maybe the Net and technologies require more than they give us?
Almost 20% of users of the social nets contemplate closing their accounts. About 35% of online population are trying to have the days without Facebook and Twitter at least once a month.
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Maybe the Net and technologies require more than they give us?
Almost 20% of users of the social nets contemplate closing their accounts. About 35% of online population are trying to have the days without Facebook and Twitter at least once a month.
“Too frosty communication”
“Just the waste of time”
“I don’t want everybody to watch my actions”
“Bad habit”
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Mindfulness-practice is taking on
Today mindfulness practices is actively gaining followers among IT-developers and overburdened users.
A safeguard against recurrence of depression or drug addiction
Recovery after the chronic fatigue
Fight against obsessive compulsive disorders and anxiety
Working with people (military, for instance), who came through the collapse
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Offices are seized by popular meditation
The seven-week class from Google teaches mindfulness to boost labour productivity and leadership skills
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Eric Schmidt declared his intention to give up gadgets while having a meal.
“We should draw a distinct line between the time we are online and offline”
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Digital detox is an attempt to change human behavior. We are strongly recommended to disconnect for an hour, a day, a week - so that we can recommence our normal activities at three times force upon returning to “the land of absent-mindedness.”
Exocortex
Corporality

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In our insanely complex world where everything is moving, changing and could not be understood, the only reasonable way of existence becomes the rejection of any attempt to control what is happening and development of a relationship to the world in the manner of Zen. Take a world as it is, and just try to find some nice quiet moments in it (Evgeny Morozov).
Escapism
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Discussion about the distraction was based on the assumption that anxiety and personal insecurities that we experience when interacting with social media are the natural price we pay for life, described as the “economy of attention”
Fatigue and absent- mindedness – price for being in the “economy of attention”
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Our attention becomes a scarce commodity, a matter of struggle and the desire to control for the advertising companies and the creators of social media services, which provide advertising space.
The more data we need to get into, the more attractive such a service is for the advertisers
Exocortex
Corporality
$
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But what if the economy is neither autonomous nor self-regulating, as we used to believe? The business interests of the services often do not necessarily take into account the interests of people who wish to communicate calmly and simply, receive news, and exchange information.
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They either pursue someone’s goals, or just do not simulate accurately the reality.
If this is not acknowledged, the effects that trigger technologies will endanger and confuse us.
Algorithms are not neutral. They are biased.
Service interfaces are built according to the creators’ business interests .
The network architecture is constantly pushing users to interact with posts, messages, other users.
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The Wired correspondent Mat Honan conducted an experiment: for two days he “liked” absolutely everything he saw in Facebook, even if he really hated it. He quit it after two days.
“For a remarkably short time my news feed has changed. After so many “likes” in an hour there was no living soul left in my feed. There were only brand messages”
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Facebook has no option of the auto-reply to the messages, which forces you to respond to messages even on vacation. Unlike your mail.
Technology develops so that the mechanisms increasingly replace human action. You can find artificial constraints in the electronic services – it plays into the creator’s hands when the users control most of their actions.
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Try to imagine the interface of the Facebook, Odnoklassniki or Twitter, provided that the creators of the services are not get paid for the advertisements and clicks.
What would change for users, what would they be like?
Thinking experiment
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Digital detox is a highly individual practice. Detox doesn’t resolve the situation. It works just as the personal diet does, it doesn’t tackle the problems of the agricultural industry.
When the boots three times as small are tight, it is makes no sense to take them for a while and then put on again. The pain will pass, but come back again as soon as you put your foot into leather trap.
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— I need to have a rest from
the Internet so that
I’ll be able to connect to it
later.
Digital Detox presented like this risks live up to the exploitative strategies of Twitter, Facebook and other services.

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Engineers design game machines to give rise to desire and addiction. At that are eager to instil in visitors the feeling that it is their own degradation that causes ludomania.
We must subject social media to the kind of scrutiny that has been applied to the design of gambling machines in Las Vegas casinos
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DNA of the modern technologies and services
What program is incorporated in the services
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Receipt of profit from the service
Expansion into offline
The growing number of users, iterations, network time
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The network of Harvard students
World social network

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The network of Harvard students
World social network
Popular mobile applications
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Facebook Evolution From the network of Harvard students to the organization which От сети Гарвардских which provides 60% of the World population with the access to the information resources at particular charge
The network
of Harvard students
World social network
Popular mobile applications
Organization which provides
60% of population with the access
to the information resources
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Criticism Internet.org 1. “Internet for everybody” actually means “Facebook for everybody”. 2. Model “pay as you use the application”, which sets the different rates for data consumed by different applications. All applications are equal, but some are more “equal” than others. 3. Интернет не вызывает экономический рост.
Internet access belongs to the human rights.
What Internet and what access?

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Question: what are social networks and computer services for you?
Regular users do not perceive social network as a business, so it is not possible for them to critical about it.
Business
The public sphere of life
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An important feature of the design is consciousness control. We always approached the furniture so that it did not just complement the housekeeping but shaped it.
Ingvar Feodor Kamprad , IKEA
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Digital services is the new architecture that models our behaviour
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Who sets the plan and the rules of the game?
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Who benefits from the Digital Detox?
Service makers
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The matter lies over: are we only able to conform to the breaking reality or we can change something ?
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Chicago World's Columbian Exposition 1893 in Chicago
Science finds, industry applies воплощает, man conforms.
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A positive example is the campaign against noise which took place in Vienna in 1934 (Theodor Lessing, “the League against noise”): use tires and the road surface made of rubber to shut out the cacophony of movement of wheeled transport; place cargo in wagons more accurately, so that it doesn’t produce so loud noise and roaring when the train passes through the town; schools should be build in the parks and forest areas to ensure peaceful environment indispensable to learning.
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A positive example is the campaign against noise which took place in Vienna in 1934 (Theodor Lessing, “the League against noise”): use tires and the road surface made of rubber to shut out the cacophony of movement of wheeled transport; place cargo in wagons more accurately, so that it doesn’t produce so loud noise and roaring when the train passes through the town; schools should be build in the parks and forest areas to ensure peaceful environment indispensable to learning.
Sensitive fanatic, resisting the progress
The refusal to put up with the noise is a sign of nervous weakness, inability to adapt to life in the new world
Create new standards of perception under the new conditions
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Lay down the laws of social networks composition and write the Digital Constitution. Public licenses may be granted to the social media. Build the social regulators which would limit the exploitation of the users.
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To foster new engineers
Spanish philosopher José Ortega y Gasset in 1939.
“I would like all engineers to awake to the point that being a real engineer takes more than just being an engineer. You need to be alert, to learn to go way beyond, take a closer look at life as it is”
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Bring politics and economics to the discussion of the technologies
personal
social
intuitive
осознанное
Digital
Detox
Digital
Detox
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A glimpse of Future Thinking experiments, what the world of the future can look like
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Economy of attention Economy of participation [in the Net]
If Google and Facebook had looked into the future, they would have started to enrich their users instead of reallocating money among several funds that own these companies.
Jaron Lanier
Network value ~ square of the users
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Economy of participation [in the Net] All mankind becomes poorer from the people loss
“In the electric age we wear all mankind as our skin.” Marshall McLuhan
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Digital detox-leave
Leave should be paid
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Implementation examples:
Several levels of participation in the network (the first is sufficient for education/medical assistance). Participation in the network provides opportunities, but also requires investment.
Right to communication
Right to disconnection / right not to participate in the Net
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Who benefits from the Digital Detox?
Service makers
Marketing
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For the first time the concept of Digital Detox appeared as a response of tour operators on the real human need to rest without technology.
Travel companies and hotels started adding to their offers special tours and vacation packages which promised time without mobile devices and computers.
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For the first time the concept of Digital Detox appeared as a response of tour operators on the real human need to rest without technology.
Travel companies and hotels started adding to their offers special tours and vacation packages which promised time without mobile devices and computers.
Echo research for American Express
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According to WTM Global Trends 2012 report, digital detox is going to take the lead in the tourism industry for the ongoing three years.
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No real names, talk about work, age, salary or deadlines. No junk food, alcohol and drugs.
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The Digital detox trend is a convenient way for the owner of the cafe or bar to explain to the visitors why there is no Wi-Fi. Once you hang a sign in the hall saying “we have no Internet, communicate with each other”, and your bar is instantly on trend.
Photo Evgeniy Morozov

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Weird things
Designer Dominic Wilcox
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Weird things
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Who benefits from the Digital Detox?
Service makers
Marketing
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Today there are hundreds of medical camps that conduct treatment programs throughout China and South Korea .
Rigid diet+ drugs+ diet+ sessions with a psychologist + military physical training
Most of them were brought there against their will for 3-4 months
The main reason of getting there – addiction to the online games
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“We call the Internet an electronic heroin. If someone is on the Internet more than 6 hours per day and it is neither work nor learning – that person is likely to be the Internet addict .”
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A few months in such a camp is able to put a person off not only playing online games, but also striving to foreign sites or discussing the actions of the Chinese government on the forums. This camp may be used to scare your children and instil into society a clear idea that all that is attributed to the Internet is evil and should be punished.
Treatment for gambling addiction
The Internet brings lots of evil, and that evil deserves punishment
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China is one of the first countries, that called the Internet addiction a clinical condition. In other countries (including Russia and USA) Internet addiction is not listed in the latest DSM manual on mental disorders (Diagnostic and Statistical Manual of Mental Disorders).
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The Internet
Water

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Digital Detox as the national idea
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* Digital abstention

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Who benefits from the Digital Detox?
The user is not here.
Service makers
Marketing
Government
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The abundance of alien information hinders your personal thinking process. The users search for the answers, instead of drawing their own conclusions.
Periodic individual detoxes allow you to create an information vacuum, to revise the usual information environment , and promote creative thinking.
Chronophage
Legitimate thoughts
Creativity
Concentrated and active attention

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1.Make a list of the websites, services and occupations which swallow most your time. These will be the services you are going to be free during the disconnection.
2.Set the disconnection period (for instance, from the 31st of December, 2013 till the evening of January, the 8th, 2014)
3.Delete social networks mobile applications, disable push notifications on your smartphone (messengers can be spared).
4.Relax!
How to get personal benefits from the digital detox :

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Mediaasceticism

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When people come to the social networks and the Internet, their psyche changes violently. How we can use the ascetic experience of different religious practices (e.g., Christian), so that a person could exist in a huge avalanche of information.
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“My five-year-old son has 5000 friends. What does this mean?”
Meditation in the supermarket – how no to be afraid of ketchup
“I have a spam filter in my head” a Catholic monk gives tips on dealing with the porn spam
Customer feedback
Anton, 27 years “I set a blank picture as my profile photo, and it became easier to live”.
Asceticism against advertising – How to stop buying and start living

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Digital world shapes our life Digital technology is the new architecture of the present. The modernism architects dreamt that by transforming the environment, the course of history can be changed and the new man generated.

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Asceticism is a way of life in which an “I” becomes the main object of human activity. Ascetic arranges his life within the chosen framework of certain habits and rules.
Ασκεσις — means exercise. Ascetic – an athlete who forms both his body and spirit.

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is a lifestyle characterized by the comprehension of the technologies and digital services operation, as well as the way they are linked to the politics and economy, and their smart use.
Mediaasceticism
maintain a sensible existence in the world of modern technologies and media.Take part in the in the formation of a new humanistic digital world
The goal of media asceticism

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Steve Jobs’ dedication to simplicity directly reflected in the Apple ware, as well as in the business model of the company. Users of the flawless devices are virtually obsessed with them. The ultimate concentration and aspiration for the creator role built the world where users terribly lack attention.
Fake asceticism

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Asceticism is a powerful weapon
when there is only the exterior form, the shell of asceticism left, the “I” of the ascetic is boosting to the menacing volume; it becomes the most cherished thing in his life, and the chosen target is achieved by all means.
Monastery of Nový Dvůr in the Czech Republic
«Calvin Klein» shop in New-York
“There was not the slightest distraction from the product. It was shopping, exalted to a religious level. It dawned on us: isn’t that brilliant for the monastery - if we replace the Fashion by God?”
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Dmitriy Soloveev soloveev@yandex.ru
Go for
Digital Detox