SlideShare una empresa de Scribd logo
1 de 2
Descargar para leer sin conexión
SoMeStra - SWOT Analyse
                                             Sjoerd de Vries SjoerddeVries@nhl.nl, www.somere.nl / Sjoerddevries@utwente.nl, www.sowijs.nl

                                          SoMeStra: Social Media Strategies in Corporate Communication
Criteria examples                          Strengths                                              Weaknesses                                                   Criteria examples

Advantages of proposition?                                                                                                                                     Disadvantages of proposition?
Capabilities?                                                                                                                                                  Gaps in capabilities?
Competitive advantages?                                                                                                                                        Lack of competitive strength?
USP's (unique selling points)?                                                                                                                                 Reputation, presence and reach?
Resources, Assets, People?                                                                                                                                     Financials?
Experience, knowledge, data?                                                                                                                                   Own known vulnerabilities?
Financial reserves, likely returns?                                                                                                                            Timescales, deadlines and pressures?
Marketing - reach, distribution,                                                                                                                               Cashflow, start-up cash-drain?
awareness?                                                                                                                                                     Continuity, supply chain robustness?
Innovative aspects?                                                                                                                                            Effects on core activities, distraction?
Location and geographical?                                                                                                                                     Reliability of data, plan predictability?
Price, value, quality?                                                                                                                                         Morale, commitment, leadership?
Accreditations, qualifications,                                                                                                                                Accreditations, etc?
certifications?                                                                                                                                                Processes and systems, etc?
Processes, systems, IT,                                                                                                                                        Management cover, succession?
communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
Philosophy and values?



Criteria examples                          Opportunities                                          Threats                                                      Criteria examples

Market developments?                                                                                                                                           Political effects?
Competitors' vulnerabilities?                                                                                                                                  Legislative effects?
Industry or lifestyle trends?                                                                                                                                  Environmental effects?
Technology development and                                                                                                                                     IT developments?
innovation?                                                                                                                                                    Competitor intentions - various?
Global influences?                                                                                                                                             Market demand?
New markets, vertical, horizontal?                                                                                                                             New technologies, services, ideas?
Niche target markets?                                                                                                                                          Vital contracts and partners?
Geographical, export, import?                                                                                                                                  Sustaining internal capabilities?
New USP's?                                                                                                                                                     Obstacles faced?
Tactics: eg, surprise, major contracts?                                                                                                                        Insurmountable weaknesses?
Business and product development?                                                                                                                              Loss of key staff?
Information and research?                                                                                                                                      Sustainable financial backing?
Partnerships, agencies, distribution?                                                                                                                          Economy - home, abroad?
Volumes, production, economies?                                                                                                                                Seasonality, weather effects?
Seasonal, weather, fashion influences?




© Alan Chapman 2005-08. Free PDF version of this tool and information about SWOT analysis methods are available at www.businessballs.com/swotanalysisfreetemplate.htm.
This is a free resource from www.businessballs.com, which contains lots more useful tools, diagrams and materials. Not to be sold or published.
ToolCard ‘Social Media Tactics                            Services, applications, tools, remarks, ideas, etc
Owner: _______________________________                    Opportunities, implementation, use, effects
                                                          © Sjoerd de Vries sjoerd.devries@utwente.nl
____________________________________________________________________________________________
        Interactions   Collect       Relate          Create                       Learn                    Donate     Reputation
Internal relationships   Information      Communication         Innovation         Development        Dissemination   Public relations

Self



Team



Division



Organization



          Interactions    Collect            Relate             Create               Learn              Donate        Reputation
External relationships   Information      Communication         Innovation         Development        Dissemination   Public relations

Current / potential
Customers



Professionals



Stakeholders



Society

Más contenido relacionado

Similar a SoMeStra Workshop handout

Alzheimers’ association georgia chapter
Alzheimers’ association georgia chapterAlzheimers’ association georgia chapter
Alzheimers’ association georgia chaptersomegsucourse
 
Swot analysis samsung
Swot analysis samsungSwot analysis samsung
Swot analysis samsungSatish Kumar
 
Paresh Sheth on Joint Ventures
Paresh Sheth on Joint VenturesParesh Sheth on Joint Ventures
Paresh Sheth on Joint VenturesParesh Sheth
 
Building Competencies Bma Presentation Chandramowly
Building Competencies Bma Presentation ChandramowlyBuilding Competencies Bma Presentation Chandramowly
Building Competencies Bma Presentation Chandramowlygueste6e6f5f
 
Measuring Skill Gaps in Qatar and the Arab World
Measuring Skill Gaps in Qatar and the Arab WorldMeasuring Skill Gaps in Qatar and the Arab World
Measuring Skill Gaps in Qatar and the Arab WorldWesley Schwalje
 
Supporting Your Daughter's Career Decision-Making
Supporting Your Daughter's Career Decision-MakingSupporting Your Daughter's Career Decision-Making
Supporting Your Daughter's Career Decision-MakingBarry Horne
 
Ideal branding. Real marketing
Ideal branding. Real marketingIdeal branding. Real marketing
Ideal branding. Real marketingTim Kitchin
 
Strategic Foresight for Collaborative Exploration of New Business Fields
Strategic Foresight for Collaborative Exploration of New Business FieldsStrategic Foresight for Collaborative Exploration of New Business Fields
Strategic Foresight for Collaborative Exploration of New Business FieldsRené Rohrbeck
 
I 1 strategyintro
I 1 strategyintroI 1 strategyintro
I 1 strategyintroRuss Coff
 
Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012Frederic De Meyer
 
TSS Responsive Strategy Bristol 29 November Graham Burr,
TSS Responsive Strategy Bristol 29 November Graham Burr, TSS Responsive Strategy Bristol 29 November Graham Burr,
TSS Responsive Strategy Bristol 29 November Graham Burr, Science City Bristol
 
Knowledge Management and Enterprise 2.0
Knowledge Management and Enterprise 2.0Knowledge Management and Enterprise 2.0
Knowledge Management and Enterprise 2.0Carl Frappaolo
 
Marketing strategico 2012
Marketing strategico 2012Marketing strategico 2012
Marketing strategico 2012Paola Ghione
 
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law FirmsEnterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law FirmsDan Keldsen
 
Strategic intent
Strategic intentStrategic intent
Strategic intentnik_can
 

Similar a SoMeStra Workshop handout (20)

Alzheimers’ association georgia chapter
Alzheimers’ association georgia chapterAlzheimers’ association georgia chapter
Alzheimers’ association georgia chapter
 
Swot analysis samsung
Swot analysis samsungSwot analysis samsung
Swot analysis samsung
 
Ryerson
RyersonRyerson
Ryerson
 
Paresh Sheth on Joint Ventures
Paresh Sheth on Joint VenturesParesh Sheth on Joint Ventures
Paresh Sheth on Joint Ventures
 
Building Competencies Bma Presentation Chandramowly
Building Competencies Bma Presentation ChandramowlyBuilding Competencies Bma Presentation Chandramowly
Building Competencies Bma Presentation Chandramowly
 
Measuring Skill Gaps in Qatar and the Arab World
Measuring Skill Gaps in Qatar and the Arab WorldMeasuring Skill Gaps in Qatar and the Arab World
Measuring Skill Gaps in Qatar and the Arab World
 
Supporting Your Daughter's Career Decision-Making
Supporting Your Daughter's Career Decision-MakingSupporting Your Daughter's Career Decision-Making
Supporting Your Daughter's Career Decision-Making
 
Marketing plans
Marketing plansMarketing plans
Marketing plans
 
GCTT - Final session
GCTT - Final sessionGCTT - Final session
GCTT - Final session
 
Strategic mangement
Strategic mangementStrategic mangement
Strategic mangement
 
Ideal branding. Real marketing
Ideal branding. Real marketingIdeal branding. Real marketing
Ideal branding. Real marketing
 
Business plan final
Business plan   finalBusiness plan   final
Business plan final
 
Strategic Foresight for Collaborative Exploration of New Business Fields
Strategic Foresight for Collaborative Exploration of New Business FieldsStrategic Foresight for Collaborative Exploration of New Business Fields
Strategic Foresight for Collaborative Exploration of New Business Fields
 
I 1 strategyintro
I 1 strategyintroI 1 strategyintro
I 1 strategyintro
 
Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012Hrm megatrends workshop june 2012
Hrm megatrends workshop june 2012
 
TSS Responsive Strategy Bristol 29 November Graham Burr,
TSS Responsive Strategy Bristol 29 November Graham Burr, TSS Responsive Strategy Bristol 29 November Graham Burr,
TSS Responsive Strategy Bristol 29 November Graham Burr,
 
Knowledge Management and Enterprise 2.0
Knowledge Management and Enterprise 2.0Knowledge Management and Enterprise 2.0
Knowledge Management and Enterprise 2.0
 
Marketing strategico 2012
Marketing strategico 2012Marketing strategico 2012
Marketing strategico 2012
 
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law FirmsEnterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
Enterprise 2.0 = Knowledge Management 2.0? For KM Practitioners in Law Firms
 
Strategic intent
Strategic intentStrategic intent
Strategic intent
 

Último

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 

Último (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 

SoMeStra Workshop handout

  • 1. SoMeStra - SWOT Analyse Sjoerd de Vries SjoerddeVries@nhl.nl, www.somere.nl / Sjoerddevries@utwente.nl, www.sowijs.nl SoMeStra: Social Media Strategies in Corporate Communication Criteria examples Strengths Weaknesses Criteria examples Advantages of proposition? Disadvantages of proposition? Capabilities? Gaps in capabilities? Competitive advantages? Lack of competitive strength? USP's (unique selling points)? Reputation, presence and reach? Resources, Assets, People? Financials? Experience, knowledge, data? Own known vulnerabilities? Financial reserves, likely returns? Timescales, deadlines and pressures? Marketing - reach, distribution, Cashflow, start-up cash-drain? awareness? Continuity, supply chain robustness? Innovative aspects? Effects on core activities, distraction? Location and geographical? Reliability of data, plan predictability? Price, value, quality? Morale, commitment, leadership? Accreditations, qualifications, Accreditations, etc? certifications? Processes and systems, etc? Processes, systems, IT, Management cover, succession? communications? Cultural, attitudinal, behavioural? Management cover, succession? Philosophy and values? Criteria examples Opportunities Threats Criteria examples Market developments? Political effects? Competitors' vulnerabilities? Legislative effects? Industry or lifestyle trends? Environmental effects? Technology development and IT developments? innovation? Competitor intentions - various? Global influences? Market demand? New markets, vertical, horizontal? New technologies, services, ideas? Niche target markets? Vital contracts and partners? Geographical, export, import? Sustaining internal capabilities? New USP's? Obstacles faced? Tactics: eg, surprise, major contracts? Insurmountable weaknesses? Business and product development? Loss of key staff? Information and research? Sustainable financial backing? Partnerships, agencies, distribution? Economy - home, abroad? Volumes, production, economies? Seasonality, weather effects? Seasonal, weather, fashion influences? © Alan Chapman 2005-08. Free PDF version of this tool and information about SWOT analysis methods are available at www.businessballs.com/swotanalysisfreetemplate.htm. This is a free resource from www.businessballs.com, which contains lots more useful tools, diagrams and materials. Not to be sold or published.
  • 2. ToolCard ‘Social Media Tactics Services, applications, tools, remarks, ideas, etc Owner: _______________________________ Opportunities, implementation, use, effects © Sjoerd de Vries sjoerd.devries@utwente.nl ____________________________________________________________________________________________ Interactions Collect Relate Create Learn Donate Reputation Internal relationships Information Communication Innovation Development Dissemination Public relations Self Team Division Organization Interactions Collect Relate Create Learn Donate Reputation External relationships Information Communication Innovation Development Dissemination Public relations Current / potential Customers Professionals Stakeholders Society