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Niche Tourism Marketing Trends in Southeast Asia
- 1. Niche Tourism Lecture 2 New Tourism Marketing Trends Provided by Presented by Aj Scott Michael Smith Saturday, 9th October 2010
- 5. www.PATA.org
- 9. Tourism Direct Tourism Model F&B Transport Hospitality Entertainment Gifts & Souvenirs Retail – Duty Free 6-7% GDP Indirect Tourism Model F&B Retail Health Insurance Employment Economic + FX Manufactured goods Supply Chain Services Public Transport (BTS/MRT) Public Services (Tourist Police) Private Transport (Vans, Taxi, Car) 14-19% GDP 7 to 9,000,0007 to 9,000,000 GDP=pC+I+G(eX-i)
- 10. Voluntary transfer of resources from RICH to NOT-SO-RICH Benefiting mostly at the community level R O I Tourism
- 11. Source: PATA International visitor arrivals trends to March 2010 Southeast Asia -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 IVAyear-on-year%change
- 12. Source: relevant NTOs, compiled by PATA ASEAN tourism trends 1993-2009 Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam
- 13. Source: relevant NTOs, compiled by PATA ASEAN tourism trends 2004-2012F Indonesia, Malaysia, Singapore &Thailand
- 14. Thailand: top source markets Source: relevant NTOs, compiled by PATA Scale = Ten Thousand
- 15. Thailand: international visitor arrivals trends Source: TAT , Ministry of Tourism & Sports and eTTR Daily Note: May 2010 figures are estimates based on Bangkok International Airport data, May 2010 from eTTR Daily
- 21. Barriers to Travel 3 Does Not affect My decision Ranking
- 22. Barriers to Travel 1 Deters me From visiting 3 Does Not affect My decision Ranking Terrorism 1.89 2 Consider Changing Destination Infectious diseases 1.91 Racial discrimination 2.10 Natural disaster 2.18 Airport delays & hassles 2.40 1 2 3 4 5 Source: Visa+PATA Travel Survey 2009
- 24. 1 2 3
- 25. Other Concerns
- 26. 10 x Tourism Marketing Trends
- 27. 1: ACCESSABILITY
- 28. 60%
- 29. Alternate Gateway Hubs Emerging Phuket HCMC Singapore Hong Kong KLIA Bangkok Manila Kunming
- 35. Worlds Biggest & Best Low Cost Carrier Airport
- 38. PRODUCT
- 39. Hong Kong MACAU
- 41. 3: TECHNOLOGY
- 43. # 4
- 44. INVESTMENT
- 46. CUSTOMER POWER “The worst place we have every stayed at…”
- 47. PAX Early Warning Systems
- 48. 6: Aging Populations Thailand Long Stay
- 49. Cruise V A L U E
- 50. 7: Niche Market Opportunities Under Water Weddings GAP Year
- 52. 8: Domestic Tourism No longer low cost Local seasonality
- 53. 9: Rise of Regional States Arrivals from SEA Traveling to 2nd Tier Destinations Farm Stays Community Based Tourism Soft Adventure Tours Cultural/Heritage Tours Visiting Family & Friends
- 54. LOCATION Regional Tourism 1.2m 1.2m 96,643 96,643 639,673 639,673 152,663 152,663 102,018 102,018
- 55. Regional Highways & Rail (?)
- 56. 10: PARTNERSHIPS
- 57. PATA Task Force 1975 – Chiang Mai, A program for Expanding the Airport 1989 – A Tourist Development Study on Khao Yai National Park 2000 - Positioning the Thai-Eco-Land for Sustainable Tourism Development: Trang, Krabi, Satun and Pattalung 2002 - Tailoring Chang Islands for the New Market
- 58. PATA Task Force 2010-11 Thailand’s Sustainable Tourism Review Public & Private sector Tourism interests Coordinate with MOTS, TAT, TCT, etc Thai and Farang experts 1TOURISM DESTINATION
- 59. Together – Join PATA www.PATA.org
Notas del editor
- Our new website gives us many more opportunities for promoting not only PATA news and events but also the very many good news stories that we receive from PATA members. It’s not quite a 24-hour rolling news service – but we’re coming close to that with daily web page updates to complement the weekly e-newsletter News@PATA.
- International visitor arrivals trends to March 2010 Southeast Asia Source: PATA International visitor arrivals to Asia Pacific rose 10% year-on-year in the first quarter of 2010 (Jan-Mar 2010) Northeast Asia +8% Southeast Asia +16% South Asia +17% The Pacific +6% Exclude the Americas
- Bangkok arrivals down 16.87% May 27, 2010 by Rapeepat Mantanarat Filed under News Source: TTRweekly BANGKOK 27 May, 2010 — Royal Thai Police, Immigration Division 2, reports that the latest arrivals to Thailand through Suvarnabhumi International Airport, 1 May to 26 May, dropped 16.87% over the same period last year. There were 420,648 international visitors arriving in Thailand via Suvarnabhumi Airport, 1 to 26 May, while the bureau recorded 505,995 arrivals during the same period last year, representing a 16.87% drop. On the outbound side, 441,386 international visitors departed Suvarnabhumi Airport, 1 to 26 May, compared with 481,730 last year representing a drop of 8.37%. In April, the Immigration confirmed there were 705,997 international visitors arriving and 727,920 departing the airport during the same month this year. During April, last year, there were 737,180 arrivals and 715,922 departures including Thai citizens. Meanwhile, Suvarnabhumi Airport released, 24 May, passenger traffic data for the period 1 to 23 May indicated 1,996,039 Thais and foreigners disembarked at the airport. This included 1,521,857 international passengers and 474,182 domestic passengers.