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TIC Travel Insurance Coordinators Ltd. 2008 Branding
TIC Brand Style 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Primary: Current & new accounts Secondary: Public; clients of our accounts
Corporate Brand Style
TIC Corporate Tagline ,[object Object],[object Object],[object Object],[object Object],[object Object],“ wherever you go”
Corporate Brand Style Tradeshow banners speak to our 3 key business offerings: Successful partnerships between TIC and accounts. Our core product, insurance coverage wherever one goes. Support & assistance in times of medical emergency. All 3 concepts align with our tagline in various contexts of the relationship.
TIC Brand Style 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Primary: Current Accounts Secondary: Insureds * note although the inclination is to say that the primary audience is the end client, in this case it’s truly our accounts who been wanting updated materials to pass along to their clients for some time now – we get more value from their assessment/perception of our materials.
Product Brand Style Policy Booklets and brochures – visually appealing; easily distinguishable from one another, professional yet approachable, photography speaks to our target market for each insurance product
TIC vs. other brands…
Independent 3 rd  Party Creative Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Branding 2008 Linked In

  • 1. TIC Travel Insurance Coordinators Ltd. 2008 Branding
  • 2.
  • 4.
  • 5. Corporate Brand Style Tradeshow banners speak to our 3 key business offerings: Successful partnerships between TIC and accounts. Our core product, insurance coverage wherever one goes. Support & assistance in times of medical emergency. All 3 concepts align with our tagline in various contexts of the relationship.
  • 6.
  • 7. Product Brand Style Policy Booklets and brochures – visually appealing; easily distinguishable from one another, professional yet approachable, photography speaks to our target market for each insurance product
  • 8. TIC vs. other brands…
  • 9.