The document summarizes a webinar titled "Recruiting 2.0 - Social Media and Recruiting" presented by David Freeman of Cytiva Software Inc. The webinar discussed how using social media can help build an employment brand, engage potential applicants, and potentially reduce costs compared to traditional recruitment media. It provided statistics on the growth of social media sites like Twitter and Facebook and outlined best practices for creating a successful social media recruitment campaign, including identifying target audiences, choosing appropriate sites, tracking results, and being patient as relationships are built over time.