Les business model dans l'industrie musicale : comment gérer les droits d'auteur et permettre à chacun de toucher sa juste rétribution.
Le succès des smartphones et de l'iphone avec le média internet et les possibilités d'écoutes musicales.
2. the following slides are a very brief
excerpt of a 60 minute keynote I gave at
Eurosonic Noorderslag, Europeʼs most
important live music industry conference
8. OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESOURCES
The Old Record Label Model
hits & wannabe
hits
mass
market
Retailers
TV
Radio
tours &
concerts
merchandising
huge sales
from few
artists’ albums
portfolio of
star artists
detecting &
building talent
distribution
channels
marketing &
promotion
marketing &
promotion
royalty
paymentssubsidizing
unsuccessful
artists
copyrighted
content
manufacturers
“new” digital
channels
distribution is a
commodity, attention is
the new scarcity
social
networks are what
drive music sales
unbundling of
albums into single
songs (iTunes)
price of songs
tending towards
ZERO
customer
needs are not
being satisfied
itʼs all about
hits AND the Long
Tail of music
piracy
shift of the
balance of power
towards artists
bloated cost
structure (talent
discovery/marketing)
talent will be
discovered by
other mechanisms