Personal Information
Organización/Lugar de trabajo
Singapore Singapore
Ocupación
Experiences which interest in context that matter
Sector
Advertising / Marketing / PR
Acerca de
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Etiquetas
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
Ver más
Presentaciones
(4)Recomendaciones
(66)Analog Strategy for Digital Marketing
Andreas Krasser
•
Hace 4 años
How we created Customer Personas for our online travel brands
Andre Van Kets
•
Hace 10 años
Strategic Planning & the Importance of Consumer insights
Karen Saba
•
Hace 11 años
Value Proposition Design
Yves Pigneur
•
Hace 8 años
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
AMASanDiego
•
Hace 8 años
Trendwatching 2009 04 Sellsumers
Wagner Gonsalez
•
Hace 14 años
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
Hace 8 años
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
•
Hace 12 años
Content Marketing Strategy Workshop
Michael Brenner
•
Hace 8 años
Creating Content for Millennials: Why It Matters + Strategies for Succss
NewsCred
•
Hace 8 años
Designing Around Storytelling - Breaking Borders, Reading 18 August 2015
Anna Dahlström
•
Hace 8 años
Trends + Trendsetters: The Best in Automotive Content Marketing
NewsCred
•
Hace 9 años
Automotive Guide to Pinterest & Instagram
Sharad Verma
•
Hace 9 años
AdReaction Multiscreen 2014 By Millward Brown
servicesmobiles.fr
•
Hace 10 años
trendwatching.com's BRAND SACRIFICE
TrendWatching
•
Hace 9 años
5 C's of Viral Marketing - Evening session at Hyper Island Singapore September 20th, 2014
Jesper Åström
•
Hace 9 años
Build. Better. Content!
Jonathon Colman
•
Hace 9 años
Designing Customer Experience - Cookbook
Jin Kang Møller
•
Hace 11 años
Meet Generation Z: Forget Everything You Learned About Millennials
sparks & honey
•
Hace 9 años
brandshare: Edelman’s Consumer Marketing Study
Edelman
•
Hace 10 años
Measure What Matters: Measurement & ROI for Hyper Island Master Class
The Difference Engine
•
Hace 11 años
Revisiting The Old Rules Of Branding
Bridget Jung
•
Hace 9 años
Digging For The Bone: How to Jumpstart Creative Thinking
Make Brilliant Ideas
•
Hace 9 años
W+K Luan Dun July 2014
Wieden+Kennedy Shanghai
•
Hace 9 años
WHO PUTS THEIR PLANNER IN THE CREDITS? [INFOGRAPHIC]
becca taylor
•
Hace 9 años
Singapore startup ecosystem and entrepreneur toolbox - Jun 2014
Arnaud Bonzom
•
Hace 9 años
We Are Social presents Social Brands: The eBook
We Are Social Singapore
•
Hace 9 años
The Art of Branding by Guy Kawasaki
Guy Kawasaki
•
Hace 9 años
The Context for Getting to Great Ideas
Edward Cotton
•
Hace 10 años
Data and Culture- How the Culture Industries are Leading us to a Man and Machine Future
Edward Cotton
•
Hace 10 años
Personal Information
Organización/Lugar de trabajo
Singapore Singapore
Ocupación
Experiences which interest in context that matter
Sector
Advertising / Marketing / PR
Acerca de
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Etiquetas
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
Ver más