2. Generation C
All people who are borned between 1984 and 1996
This generation is composed by the person who grown up
with the digital plateforms
Generations X and Y swept Generation C, as connected!!!!!
Generation C is that people always connected, whatever
their country of residence. The impacts of this generation C
on all professional IT tools will be important and it is urgent to
prepare.
Adapt to Generation C, a requirement!
3. Youtube generation
Youtube generation is the future of tomorrow!!!
This group is in connection with the youtube generation.
People are less than 25 years old. They seek to the
authentic continue to upload through all the digitals
platforms.
4. Millennials
Population between 1980 & 2000 and can be referred to the
media as “ Generation Y”.People using digital technology and
mass media
This group can be called as “ children of baby boomers”
Members of Generation Y are often referred to as “echo
boomers” because they are the children of parents born during
the baby boom (the “baby boomers”). Because children born
during this time period have had constant access to technology
(computers, cell phones) in their youth.
6. CITIZEN M HOTELS- trendy boutique
hotel
New brand of hotel in the north of Europe that is bringing
a third addition in the hipster paradise of Shoreditch in
2015..
CitizenM offers room ultra design (like the common parts)
of 14 m² with "king-size" windows, LCD screen and
boasting many technologies orchestrated by Philips
(lighting effects ...) Price from 69 euros per night. Price
"that hides nothing" would like to remind the group, "here
no supplement or Internet video on demand, everything
is included."
7. How does this match ?
New brand of hotels that are opening up their doors for
Millennials It's one of the new generation of hotels => next
generation of Travel.
Compared to previous generations, another trend with Millennials
that is heavily influenced by technology is the change in booking
structure. Millennials use a shorter booking window consisting of 75
days compared to 93 days, the rule for older generations.Social
media and review sites must be constantly monitored as Millennials
consistently peruse reviews before booking.It also means they are
fluent and comfortable with booking travel plans online, as well as
on mobile and tablet devices.
Millenials have totally increased with the spread of brands to
discover something that is appropriate for this generation.
8. Moxy by Marriott
“Moxy is the first hotel we’ve designed around the next
generation of travelers, and we have a very strong culture of
experimentation with this brand,” says the VP of brand
consulting at mariott hotels
Low cost : price between 60 & 95€. Economic segment
Style swedish with partnership with the big group IKEA which
propose low cost product
Design / sobriety
New concept with modular furniture
9. How does this match ?
Moxy hotel want to target new generation attractive prices
such as 60 & 95€ per room
This chain of hotel conducts by the Famous Mariott want to
seduce young public, travelers and technopile
The hotel Moxy propose per room to get at the disposition of
the guests flat screens , wifi…
So this hotel does match with all the millennials descriptions
and consumer behaviour mentionned in the points we have
see before
10. Bonus- How does the hotel websites
appeal to the Next Gen traveler?
Their guests are becoming younger and more mobile. Hotels are
adopting new strategies to attract the attention of the Millennial
generation. The savviest are using their loyalty program data to tailor
messaging and offers to younger travelers.
Millennials want to engage in a deeper conversation with brands.
Hotels, and all organizations, should get to know customers by investing in
strategies to listen to Millennials across all digital platforms and more
importantly stay in their conversations, creating a two-way dialogue to
gather feedback and respond in real time.
Companies should use their loyalty programs to involve Millennials in
brand content and to preview new programs and products.
“Choose your friends wisely” is great advice for the hospitality industry.
11. Bonus- How does mobile fit into the
hotels’ appeal to Next Gen travelers?
Hotel need to seek loyalty, Loews Hotels adds free WIfi-FI
to all rooms.
This generation seeks to very fast and interactive, they
would want to be connected to the social community at
any time.
The mobile fits into the hotels ' appeal to next generation
travelers in staying connected at any time and
anywhere. Moreover, this generation can share their
different experience and stay through all the social
medias.
12. Bonus- How do these sites differ from
current hotel company sites?
The traditional hotel websites include only platform for
booking rooms get some informations, to give the
different advises of the hotel room (amenities and
facilities) and their experience. On the other hand the
hotel which meet the expectation of the next generation
customers are interactive with a designed decoration.
These hotels allow to this generation to share all the
experiences and to stay connected with them through
their mobile and tablets.
