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Research into Music Genre- 
Indie 
Sophie Boston G324
What is a music genre? 
 ‘Genre’ can almost be replaced by the word ‘category’. The Oxford Definition for it is ‘A 
style or category of art, music, or literature: the spy thriller is a very masculine genre the 
science fiction genre’ 
 The origin of the word ‘genre’ comes from early 17th Century France, literally meaning ‘a 
kind’. 
 There are many different genres in the music industry including main ones such as Rock, 
Pop, Classical, Indie/Folk, House, Dance etc, but there are also sub genres, which are 
typically songs that are a mixture of the main ones listed above, e.g. Indie Rock. 
 Genre is important for many reasons, including that whatever genre you decide you’re 
going to base your media text on, in this case a music video, that genre is going to attract 
a specific audience, and you will need to keep in with the conventions of that genre to 
keep your audience interested. Conventions of a genre are also helpful because they set up 
a template for other media makers. Lastly Genre is an important aspect because it helps 
associate artists with a particular identity e.g. Avril Lavigne is a pop artist but with a 
slightly dark, Gothic hint to her. This also applies to music video directors e.g. David 
Fincher deals with ‘classic’ icons such as Michael Jackson and Madonna. This is an example 
of Ryall’s Triangle of linking the audience, artist and music video director together.
My Genre 
 The genre of my music video is Indie – “The Power Of Love” though previous versions of the 
song e.g. Frankie Goes to Hollywood would be classed as Indie Rock, due to the earthy, 
masculine tones, and the use of drums and bass instruments. 
 Why does my song fit into this genre? 
 My song fits into this genre because it fits a majority of the conventions that Indie music 
involves. “The Power of Love” is a mixture of Indie and Pop, but more primarily Indie. It fits 
only into the Pop genre as she is wearing fashionable, of the moment clothing, which is 
slightly hippie, which fits perfectly with the conventions of indie clothing, but borrowing 
styles from other genres is a typical convention of Pop music. It fits into Pop as well because 
the lyrics, as Pop usually does, consists of love, however it is not totally Pop because 
whereas Pop portrays the lyrics and singer as happy or rebellious, Aplin’s version is quite sad, 
with an almost mournful tone. On the next slide I will display the conventions of Indie Music 
Conventions and put a tick next to the ones that apply to my video.
Indie Music Conventions 
All of these 
conventions 
fit into my 
music video.
History of the Indie Music 
 1965 -The birth of Indie Music most likely began in 1965, when The Byrds’ Roger McGuinn and co created 
‘Mr Tambourine Man’ inspired by the Beatles. Their distinctive jangle set off a trend for indie guitarists 
everwhere. 
 1965, July - Later that year, the first Indie group (Velvet Underground) recorded their demos in a loft 
apartment, which then saw them in the charts. 
 1968 - Three years later, the indie group ‘Psychedelic Stooges’ and parent group ‘MC5’ got signed by 
Elektra Records after being scouted. 
 In 1973, indie group The Dolls played live on British TV, with one man mocking them and saying they’d 
played ‘mock rock.’ Viewers were angry at this response, especially one man named Steven Morrissey. 
 In 1976, many things changed for indie – ‘Stiff’ released their first indie single, fans started making Indie 
based magazines, and many indie bands, including the Ramones, began playing as support bands. 
 In 1989, a huge change occurred in indie history – for the first time, an indie group played live at the 
iconic Reading Festival. Since then, the dominating genre, rock, has never had the same hold over the 
stage. 
 In 1999, the first indie group were nominated for the Brits Award (Belle and Sebastian) 
 Indie music continued to make the charts, and throughout the 2000’s continued to receive music award 
nominations, and eventually winning Brits too, and in 2006, Arctic Monkeys made the fastest-selling debut 
ever. 
 2006+ - Indie music continues to grow and grow, and has now become one of the main music 
categories/genres.
Indie Music Moodboard 
Indie 
colours

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Research into Music Genre - Indie

  • 1. Research into Music Genre- Indie Sophie Boston G324
  • 2. What is a music genre?  ‘Genre’ can almost be replaced by the word ‘category’. The Oxford Definition for it is ‘A style or category of art, music, or literature: the spy thriller is a very masculine genre the science fiction genre’  The origin of the word ‘genre’ comes from early 17th Century France, literally meaning ‘a kind’.  There are many different genres in the music industry including main ones such as Rock, Pop, Classical, Indie/Folk, House, Dance etc, but there are also sub genres, which are typically songs that are a mixture of the main ones listed above, e.g. Indie Rock.  Genre is important for many reasons, including that whatever genre you decide you’re going to base your media text on, in this case a music video, that genre is going to attract a specific audience, and you will need to keep in with the conventions of that genre to keep your audience interested. Conventions of a genre are also helpful because they set up a template for other media makers. Lastly Genre is an important aspect because it helps associate artists with a particular identity e.g. Avril Lavigne is a pop artist but with a slightly dark, Gothic hint to her. This also applies to music video directors e.g. David Fincher deals with ‘classic’ icons such as Michael Jackson and Madonna. This is an example of Ryall’s Triangle of linking the audience, artist and music video director together.
  • 3. My Genre  The genre of my music video is Indie – “The Power Of Love” though previous versions of the song e.g. Frankie Goes to Hollywood would be classed as Indie Rock, due to the earthy, masculine tones, and the use of drums and bass instruments.  Why does my song fit into this genre?  My song fits into this genre because it fits a majority of the conventions that Indie music involves. “The Power of Love” is a mixture of Indie and Pop, but more primarily Indie. It fits only into the Pop genre as she is wearing fashionable, of the moment clothing, which is slightly hippie, which fits perfectly with the conventions of indie clothing, but borrowing styles from other genres is a typical convention of Pop music. It fits into Pop as well because the lyrics, as Pop usually does, consists of love, however it is not totally Pop because whereas Pop portrays the lyrics and singer as happy or rebellious, Aplin’s version is quite sad, with an almost mournful tone. On the next slide I will display the conventions of Indie Music Conventions and put a tick next to the ones that apply to my video.
  • 4. Indie Music Conventions All of these conventions fit into my music video.
  • 5. History of the Indie Music  1965 -The birth of Indie Music most likely began in 1965, when The Byrds’ Roger McGuinn and co created ‘Mr Tambourine Man’ inspired by the Beatles. Their distinctive jangle set off a trend for indie guitarists everwhere.  1965, July - Later that year, the first Indie group (Velvet Underground) recorded their demos in a loft apartment, which then saw them in the charts.  1968 - Three years later, the indie group ‘Psychedelic Stooges’ and parent group ‘MC5’ got signed by Elektra Records after being scouted.  In 1973, indie group The Dolls played live on British TV, with one man mocking them and saying they’d played ‘mock rock.’ Viewers were angry at this response, especially one man named Steven Morrissey.  In 1976, many things changed for indie – ‘Stiff’ released their first indie single, fans started making Indie based magazines, and many indie bands, including the Ramones, began playing as support bands.  In 1989, a huge change occurred in indie history – for the first time, an indie group played live at the iconic Reading Festival. Since then, the dominating genre, rock, has never had the same hold over the stage.  In 1999, the first indie group were nominated for the Brits Award (Belle and Sebastian)  Indie music continued to make the charts, and throughout the 2000’s continued to receive music award nominations, and eventually winning Brits too, and in 2006, Arctic Monkeys made the fastest-selling debut ever.  2006+ - Indie music continues to grow and grow, and has now become one of the main music categories/genres.
  • 6. Indie Music Moodboard Indie colours