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Ivan.macdonald@dial2do.com
Company Background
• Private Company, Ireland
• Spinout from Rococo Software
– Enabling software shipped on 200m+ phones
• Business focus
– Voice activation/hands-free phone services
• Goto Market approach
– Direct /Affiliates (Dial2Do.com)
– White label Partners - hands-free ecosystem
Dial2Do q12010
Market Awareness
Dial2Do q12010
Dial2Do q12010
Dial2Do q12010
Currently 40+ services
Interactive, Two-Way service (not just voice to text)
Integrates with users existing applications
Dial2Do Positioning
In-market
e.g.
•Ford/TellMe
•BMW
“Advanced Handsfree”
After-Market
Dial2Do and Partners
•BT Device Mfrs
•Sat Nav Mfrs
•Carriers
•Wireless Distrib
Device Manufacturer Partner
Integrated Offering
+ =+ =
Device Relevant
Services
Differentiated
Offering
SouthWing
BlueTrek
“BlueTrek Assistant” – value add
• Product
differentiation
• Add pricing uplift for
period of service
• Recurring revenue
share downstream
• User registration/
marketing data
DriveNTalk
voice powered by
Aliph- Jawbone ICON
Jabra
• Select Car Kits, Headsets
• UK
White Label
Business Models
• Partner Pays
• Subscription
• Up-front included in device
– Recurring upsell
• Per minute/event
Open Platform – 3rd party services
“sandy”
“Evernote”
“Mosio”
“RTM”
“text”
jaiku
“jajah”“twitter”
“NYT”
“Huff Post”
“tumblr”
“Blogger”
Rapidly Launch 3rd Party Services
Distributed, Scalable Architecture
Multi-tenanted
Roadmap
• Smart Devices
– Smartphones
– PND
– Smart headsets
Route to Market – Hands-free
Partners
ivan.macdonald@dial2do.com

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