1. DIGITAL SOCIAL MEDIA STRATEGY Prepared by: Salim Mhunzi

2. Overview The objective of this deck is to provide digital social media strategy for the Crest 3D White Strips marketing cycle. Evaluating technologies and trends in social media, I have prepared insight on how to leverage todays social space using burgeoning technologies and joining with genuine human connection.The outcomes of this campaign will generate new lanes for engagement, provide increased product visibility and drive end user demand towards sales.

3. Today’s information society has become reliant on consumer production. The concurrent emergence of advanced mobile technology and media networks that use consumer content are defining a new type of media ecosystem- social media. - Zachary McCune ( Consumer Production in Social Media Networks)

4. Mobile Devices are better, faster stronger with a rapidly increased user consumption. Faster Processor Quality Camera Robust OS Wifi/3G/4G GPS: Location Based Social Integration Mobile : Hardware

5. MAJOR IMPACT Mobile. Photo. Social. IN

6. Amateur photographers, designers and artists have become budding iPhoneographers thanks to the insta-styling and sharing of iPhone App Instagram and i ts burgeo ning user base . - “Mashable”, Februa ry 2011

7. Engaged + Creative + Passionate

10. Crest + Oral B will authentically engage by embracing this community with innovation and creativity.

12. Innovation + Creativity

14. Brand Strategy = Smiles

15. Traditional Crest 3D White Strips VS Messaging: Teeth Whitening Guilt: Coffee and Cigarettes have ruined your teeth. Use our product. We Can Help You OR Exclusivity: Movie stars. The Rich & famous, they all have white teeth because they pay to get them whitened. Live like the Stars. Capture your best smile every day. Use Crest 3D whitestrips for quick results and a happy healthy smile. “ Smiles can change the world”

16. Crest + Oral B Believe in the power of smiles.

18. Flash Your Best Smile Photo Contest How to Enter 1.) Capture a smile using instagram or picplz on your mobile phone. 2.) Add the Hashtag #CrestSmiles 3.) Curate a collection of photos that exhibit smiles 4.) All photos tagged with that #hashtag will be entered into the Crest Smile for the World Contest. 5.) Be entered to receive online product coupons and samples 6.) At the end of every month a user photo or curated collection will be chosen and entered in as a finalist. 7.) The campaign will conclude with a winner being chosen to be the face of the Crest Smiles for the world campaign and get an trip to any place in the world.

20. We have the opportunity to inspire. Working hand in hand with users to show how we can change the world through Smiles

22. Smiles Can Change The World

23. THANK YOU FOR READING Salim Mhunzi @iamsalim [email_address] Prepared By: