14. WE ARE IN COMPETITION
family pictures Friends’ content Tv and Movies great moments
ex-girlfriend holiday bikini
pics
cute, stupid, viral content Brand Content
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23. DO THEY CARE ABOUT
OUR CONTENT ?
• Not really...
• We got 48 000 fans
• but only 175 people interacting about our content
• but only 20 comments or likes for our best posts
23
24. DO THEY CARE ABOUT
OUR COMPANY ?
• Not really...
24
25. SO WHAT DO
THEY CARE FOR ?
• Their business/improving their business
• Coupons
• Making a better use of our products
• Being entertained
25
32. HOW IMPORTANT IS A
BUSINESS CARD ?VITAL.
from American Psycho movie, novel by Bret Easton Ellis
32
Please read the video named « Business Card Scene » on the cd
33. THISVIDEO SHOWSTWO*
THINGS
• A business card shows who you are
• It’s a social sign
• it’s sometimes the only physical thing left from a meeting
• it’s the only business accessory you always carry
!
• A business card has a story to tell
• You just don’t do business card
• You design them
• You take care of what you write
• You keep them update, sometimes more than your website
*in fact they’re a third thing : the guy who made the business cards for the movie don’t know how to spell acquisition
33
34. WHAT DO WE DO ?
• We provide business cards at a good price to company/people
who needs it
• We provide small business and families way to print photos on
various products
34
37. WE ARE HERE FROM DAY ONE
AND FOR THE REST OFTHEIR BUSINESS LIFE
37
38. WE ARE :
• We are the company that help small business to have the same tools than big companies.
!
• We are the company that provide models, help, prices, various products, to small
companies and people
!
• We are the company that provides the very first need small businesses got after finding their
name and create their company.
!
• We are there for small company from day one, and all along their growth.
!
• We are the company that provides one of the most ancient business tool
38
45. WHAT PHILOSOPHY
SHOULD WE APPLY
• Test’n’Learn
• Social Medias are young, so are expert, no one got the truth, and it’s constantly evolving
• Don’t miss the hit
• You can do the Harlem Shake, if you understand its rules and if you’re in the first 10 companies to do it, otherwise you’re out of date.
• Do, don’t redo
• Half of the success of an operation is to be unique, and the first to do it.
• Failure is part of the game, not the end of it
• Trying to be unique and the first makes you sometimes fail until your next buzz
• It’s a culture
• Meme, Gifs,Tumblr, famous buzz, the web and social media have it own codes, rules and culture.You got to know them not to be rejected
• Prepare the bad buzz
• «Shit happens», sometimes you just don’t know why, or why now...
• Fans are customers
• Part of a fan base are customers, you got to have a politic about questions related to products, shipping, website issues...
45
48. SO WHAT DO WE DO ?
• If fans are customers, creating a place they can comment, share and like, is
part of a CRM program
!
• If fans are customers they are interested in our products, use of it,
and promotions
!
• If fans are partners we got to help them improve their business and
use of our products
!
• As we are on social media we also got to inspire them
!
• As we are on social media we also got to entertain them
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49. WORKING ON CRM POLITIC
• Having clear CRM Guidelines
• Time to answer
• First answer, final answer
• Redirection to call center
• Giving detailed and accurate answers
• Build with CRM dpt ready-to-go answers
• Stick to the CRM politic : what we tell and what we don’t
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52. IMPROVETHEIR BUSINESS
• Share your story
• Fans tells how they improve their business
• Showcase their company by showing their business cards
• How to use our products in business view
• Xmas present
• Product launching
• Goodies
• Branding
a mug can improve your business
imagine millions of people in the street with a mug with
your logo...
52
53. INSPIRATION
• Business Card Stories
• Analysis of a business card
• What your color says from your company
• Creative business cards
53
55. INSPIRE BUSINESS PEOPLE
• Creative ideas from all around the world
• DIY
55
56. ENTERTAINMENT
• A unique content made by and for Vistaprint
• Photo content
• Video content
• Depending on budget and resources
56
57. ENTERTAINMENT
• A unique content made by and for Vistaprint
!
• One idea :You want to see a magic trick ?Yes ? As a lot of people...
• We can hire and video capture a street magician doing tricks with our
products. Like taking someone business card and make it appears on a
blank mug...
57
58. PARTICIPATETO OUR
BUSINESS GROWTH
• New products
• Having 50 000 fans is having 50 000 people interested in our product, and
potential buyers.
• It’s a classical case : Dell generate a lot of money by selling refurbish
products viaTwitter.
• Promotions for fans
• Being a fan is not only clicking on a like button, we got to reward and give
them a reason to be «fan». «Fan» mean being part of a community like a
kind of VIP.
• Coupons
• People loves coupons and Facebook got a wonderful viral tool for it.
58
62. MODERATE USE OF PINTEREST
• If we are curating cool
business cards on the internet,
it takes only 2 seconds to pin
it too
• And we create the most
amazing business card board
• And it participates to our SEO
62
63. SPECIAL OPS
• Playing withTwitter
• Facebook App
• Contests for email acquisition
!
• Depending on budget and resources
63
64. ROI
• Social Media don’t give instant ROI
• But :
• People leaving good comments
• People making good reviews
• Answering and helping customers
• Driving traffic to the website
• Having good e-reputation
• All these participate to ROI
64
66. HOW CAN WE
MESURE OUR SUCCESS ?
• Data
• Engagement rate
• Fan base natural growth
• Fan base free growth (friends of new fans acquired with ads)
• SiteTraffic
• Site Conversion / Sales
• Words
• Positive comments
• Positive mentions
• Good Profile
• Having fans that are customers / prospect
66
67. GOING COMPLETELY
SOCIAL
• OnVistaprint’s websites.
• offer to people to share their order after payment
• incentive for becoming fans
• In Sendings
• with flyers «You’ve just received your order, you like it ? Share it ! #vistaprint»
• with QR code on the boxes redirecting to a social network
• In advertising
67
70. CROSS CHANNEL EMPOWERED
EACH CHANNEL
In the study “The Cross Channel Customer Experience: Challenges, trends and
gaps in customer expectations across 16 key economies” conducted in 16
countries, Ovum indicated that more than 90% of consumers have used several
different communication channels to contact customer services. The adoption
phenomenon is real. In contrast, less than 10% of companies are ready for cross-
channel interactions …
http://customercommunications.cincom.com/customer-communications-management/multi-channel-cross-channel/
70
71. WHERE DO WE DO IT ?
• Facebook
• Twitter
• Google Plus
• Pinterest
• Youtube
• Blogs
71
72. YES BLOGS.
• We also need blogs.
• Why ?
• To have a personal branded place to write in more than 140
letters
• To work our SEO
• To show our client or people who will come from Google,
how a good partner we are
72
73. AND WHAT ABOUT PR ?
• Social Medias are a wonderful PR Tool
• PR can empower Social Media content
• A strategy with the PR has to be put in place
78. PHONES ARE SMART
• Smartphone and tablets are now more popular than computer and allows to do almost all of our daily
personal needs of a computer.
• In emergent countries, it’s cheaper to have a smartphone with camera, internet and 32GO of hard drive,
than having a computer.
• Smartphone are e-commerce ready, so are people.
• Printing photos took by mobile phone or available on Instagram or Facebook is becoming a common
use
• Some new services allow you to access your Facebook friends photos to edit a photobook for their
birthday
• Monthly subscription are trendy like Polabox or Piccolo.is
• So developing or acquiring mobile apps for Vistaprint is a work that have to be done, first by offering
basic services, then developing a smart and social way to use social media content andVistaprint products.
78
79. PHONES ARE SMART
SO ARE WE !
You can buy anything at anytime from a smartphone,
Why don’t we give people the option to create, order or re-order
business cards from their smartphone ?
79