1. IT UP
bySotirisBaratsas

2. People aren’t on the Social Web
Idon’tknowifyouhavenoticed,but…
bySotirisBaratsas

3. They Create the Social Web
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4. They Live in the Social Web
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5. The Social Web is part
of our life!
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7. Thepeopleyouaresearchingfor…HeretheyAre!

8. Doyouwanttobeapartofit?
bySotirisBaratsas

9. Step 1 Secureyourself
Add a phone number to your account (Settings > Account Settings > Mobile)

10. Step 1 Secureyourself
Activate these options!

11. Step 1 Secureyourself
With these settings:
- Every time you login from an unknown computer you will need to
verify your identity through a code sent in your mobile phone.
- You will make sure, no one logins to your account by hijacking
your cookies.
- You will be notified when an unidentified computer tries to access
your account.

12. bySotirisBaratsas
Tools
to improve your
Online presence
6+1

13. bySotirisBaratsas
1 Know when is the right time to to post

14. bySotirisBaratsas
1
Twitter: People have a chance to share their own
thoughts or retweet in the afternoon.
Facebook: The work day is slowing down and people
have more time to do a Facebook check.
Tumblr: Reading micro-blogs on Tumblr takes more
time and thought than other platforms, so non-work
hours are often ideal.
Pinterest: Weekends are best, as the craft and
collection emphasis of Pinterest lends itself to
weekend projects.
Know when to post

15. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.entrepreneur.com/article/232645
o http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
o http://socialmediatoday.com/pamdyer/2240271/when-post-facebook-twitter-google-linkedin-and-
pinterest
o http://visual.ly/best-times-post-social-media
o http://www.fastcompany.com/3026897/work-smart/what-when-and-how-to-share-on-social-media

16. bySotirisBaratsas
2
Attention span
time dropped
from 12 minutes
to 5 seconds
in the last 7 years
Source: Media Bistro March 2012
That means it’s hard to catch someone’s attention
Know what to post

17. bySotirisBaratsas
2 Know what to post
Would your network
thank you for it?
Ask yourself the following questions:
Does it make you
say “Holy Smokes”?
Would you stop and check it
if you were scrolling down
your news feed?
Before posting
Would you email it
to a friend?

18. 2 Know what to post

19. Check these out! They are a treasure!
bySotirisBaratsas
o http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-
your-blog
o http://www.fastcompany.com/3026897/work-smart/what-when-and-how-to-share-on-social-media
o http://www.fastcompany.com/3025886/work-smart/6-social-media-tips-that-will-improve-your-
marketing

20. bySotirisBaratsas
3 What is your ZMOT?
This was the Traditional 3-step
mental model of Marketing!
FMOT was coined by P&G in 2005
The customer gets a
stimulus about a product
(TV, advertisement, article,
image, word of mouth, etc.)
Then he goes to the store and ask the
salesperson. He watches a
demonstration and he experiences the
First Moment of Truth with the product.
Then he purchases the product, he
goes home and starts using it. This way
he experiences what the product is like
and the second moment of truth.

21. Now the number of sources used by
any shopper for an average shopping
occasion has almost doubled
from 5.2 to 10.4 sources used.
Source: Google, 2012
bySotirisBaratsas
What is your ZMOT?
This model has changed! And that’s because
consumerbehavior
has changed!

22. bySotirisBaratsas
3 What is your ZMOT?
This is the New Mental
Model of Marketing!
ZMOT was coined by Google in 2012
So, before the consumer goes to the shop to ask for a
product, he/she googles about it, searches on Facebook,
looks for videos on YouTube, reads the reviews, etc.
This is the ZERO MOMENT OF TRUTH with a product, person,
service, shop, company, organization, etc.

23. It means that the first impression a
potential customer has about you
is not created in your office!
It’s created in your Facebook
page. Or your site. Or your twitter
profile.
bySotirisBaratsas
3Whatdoesthismeanforme?
So, how do they look
Do they pass the right message

24. bySotirisBaratsas
3Areal-caseexample
21,70%
60,20%
34,00% 34,50%
22%
26,90%
For what do you know
AIESEC about? AIESEC develops young
people’s leadership through
diverse and impactful
international exchanges.
However, more people know
the organization for Trips
Abroad rather than Leadership
Development.
Why is that?
Source: AIESEC in Greece Brand Audit 2012-2013

25. 3Areal-caseexample
The program’s target audience is young
people. So, the main channel used for
promotion is facebook and that’s usually
where a visitor experiences the Zero
Moment of Truth with the brand.
These are some posts from the FB pages.

26. 3Areal-caseexample
If this is the first time
someone notices the brand,
how can they NOT think
it facilitates trips abroad?

27. Consistent

28. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.slideshare.net/douglaskarr/zmot-zero-moment-of-truth
o http://adwords.blogspot.gr/2011/07/zero-moment-of-truth-new-marketing.html
o http://www.thinkwithgoogle.com/collections/zero-moment-truth.html

29. bySotirisBaratsas
4 Play with the colors
There’s a whole science behind colors in Marketing
Learn to take advantage of it for amazing results!

30. 4 Play with the colors
bySotirisBaratsas

31. bySotirisBaratsas
4 Play with the colors
Ifyouaren’tsureaboutwhatcolortochoose,tryA/Btesting.
Choose2differentsmallsegmentsofyouraudienceandsend
themthe2alternatives.Thenmonitortheanalyticstofind
outwhichversionworksbetterandyouhaveyouranswer.

32. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-
marketing
o http://www.fastcompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-
company-infographic

33. bySotirisBaratsas
5 Evaluate
Strategy without evaluation
is just a road to failure!

34. bySotirisBaratsas
5 Evaluate
Facebook
Insights

35. bySotirisBaratsas
5 Evaluate
Pagealyzer.com
Creates an infographic of your Facebook
page.
You can see the most successful posts,
your interactions per type of post,
interactions per day, and many more
stats.

36. bySotirisBaratsas
6 Put the internet to work for you
Connect your many
different channels
You are using facebook, twitter,
Instagram, pinterest, dropbox, and so
many more social media.
At some point it’s getting difficult to
update them all on a regular basis.
Why not put the internet to work for you

37. bySotirisBaratsas
6 Put the internet to work for you
If this then that
IFTTT.com
Allows you to create connections
between your social media accounts!
For example, you can select to
automatically publish in your twitter,
tumblr, reddit account everything you
post on Facebook!

38. bySotirisBaratsas
+1 Content is the king
Thereisatontobesaidaboutcontentmarketing!
Myadviceforyourcontentis:
Content is everything you create: posts, images, blog posts, texts, videos, etc.
*

39. Keep It
Short Simple Sweet
Sexy Useful Relevant
+1

41. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.quicksprout.com/the-advanced-guide-to-content-marketing/
o http://www.forbes.com/sites/jaysondemers/2013/10/08/the-top-7-content-marketing-trends-that-will-
dominate-2014/
o http://contentmarketinginstitute.com/what-is-content-marketing/
o http://contentmarketinginstitute.com/developing-a-strategy/
o http://www.youtube.com/watch?v=Cke-1e8Q920

42. Who am I
I’m a Marketing junkie.
Α constant generator of concepts & ideas.
A Leadership enthusiast. A seeker of creativity.
A FastCompany addict. A Powerpoint architect.
An information alchemist. A tech-freak.
You know where to find me!
Marketing Manager @AIESEC Athens
Student @Athens University of Economics & Business
Sotiris Baratsas
sotirisbaratsas
Sotiris Baratsas
Slideshare.net/sotbar7

43. bySotirisBaratsas

44. Sources used
bySotirisBaratsas
o FastCompany.com
o Entrepreneur.com
o Buffer Application
o ThinkWithGoogle.com – Zero Moment of Truth
o XPLAIN “From Social Media to Social Business”
o SocialMediaToday.com
o Visual.ly
o +my personal experience :)
o http://www.entrepreneur.com/article/232645
o http://blog.bufferapp.com/best-time-to-tweet-post-to-
facebook-send-emails-publish-blogposts
o http://socialmediatoday.com/pamdyer/2240271/when-post-
facebook-twitter-google-linkedin-and-pinterest
o http://visual.ly/best-times-post-social-media
o http://www.fastcompany.com/3025886/work-smart/6-social-
media-tips-that-will-improve-your-marketing
o http://www.fastcompany.com/3026897/work-smart/what-
when-and-how-to-share-on-social-media
o http://www.thinkwithgoogle.com/collections/zero-moment-
truth.html
o http://www.slideshare.net/douglaskarr/zmot-zero-moment-of-
truth
o http://www.fastcompany.com/3009317/why-is-facebook-
blue-the-science-behind-colors-in-marketing
o http://www.fastcompany.com/3028378/leadership-now/what-
your-logos-color-says-about-your-company-infographic
o http://www.quicksprout.com/the-advanced-guide-to-
content-marketing/
o http://www.forbes.com/sites/jaysondemers/2013/10/08/the-
top-7-content-marketing-trends-that-will-dominate-2014/

45. Thankyou :)
bySotirisBaratsas