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High Performance Mobile stevesouders.com/docs/sfsv-webperf-20110830.pptx Disclaimer: This content does not necessarily reflect the opinions of my employer.
Cuzillion SpriteMe YSlow Hammerhead flickr.com/photos/bekahstargazing/318930460/
1. WPO
2004
 carsonified.com/blog/business/fred-wilsons-10-golden-principles-of-successful-web-apps/ #1. Speed:        “First and foremost, we believe that speed is more than a feature. Speed is the most important feature.”
en.oreilly.com/velocity2009/public/schedule/detail/8523
en.oreilly.com/velocity2009/public/schedule/detail/8523
Yahoo! 	0.4 sec slower 	traffic  5-9% slideshare.net/stoyan/dont-make-me-wait-or-building-highperformance-web-applications slideshare.net/stoyan/yslow-20-presentation
blog.mozilla.com/metrics/category/website-optimization/ …shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
en.oreilly.com/velocity2009/public/schedule/detail/7709 blog.mozilla.com/metrics/category/website-optimization/ …shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
en.oreilly.com/velocity2008/public/schedule/detail/3632
slideshare.net/EdmundsLabs/how-edmunds-got-in-the-fast-lane-80-reduction-in-page-load-time-in-3-simple-steps-6593377
Site speed in search rank Screen shot of blog post …we've decided to take site speed into account in our search rankings. googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Web Performance Optimization WPO drives traffic improves UX increases revenue reduces costs flickr.com/photos/pedromourapinheiro/3123885534/
2. Why Mobile?
slideshare.net/CMSummit/ms-internet-trends060710final
slideshare.net/CMSummit/ms-internet-trends060710final
nytimes.com/2011/04/18/technology/18mobile.html
slideshare.net/CMSummit/ms-internet-trends060710final
the road isn’t clear flickr.com/photos/davidandheidi/2320489837/
3. Mobile Best Practices
[just a reminder]
3. Mobile Best Practices
1. Make fewer HTTP requests 2. Use a CDN 3. Add an Expires header 4. Gzipcomponents 5. Put stylesheets at the top 6. Put scripts at the bottom 7. Avoid CSS expressions 8. Make JS and CSS external 9. Reduce DNS lookups 10. Minify JS 11. Avoid redirects 12. Remove duplicate scripts 13. Configure ETags 14. Make AJAX cacheable 14 Rules
1. Make fewer HTTP requests 2. Use a CDN 3. Add an Expires header 4. Gzipcomponents 5. Put stylesheets at the top 6. Put scripts at the bottom 7. Avoid CSS expressions 8. Make JS and CSS external 9. Reduce DNS lookups 10. Minify JS 11. Avoid redirects 12. Remove duplicate scripts 13. Configure ETags 14. Make AJAX cacheable 14 Rules
1. Make fewer HTTP requests 2. Use a CDN 3. Add an Expires header 4. Gzipcomponents 5. Put stylesheets at the top 6. Put scripts at the bottom 7. Avoid CSS expressions 8. Make JS and CSS external 9. Reduce DNS lookups 10. Minify JS 11. Avoid redirects 12. Remove duplicate scripts 13. Configure ETags 14. Make AJAX cacheable 14 Rules
Splitting the initial payload Loading scripts without blocking Coupling asynchronous scripts Positioning inline scripts Sharding dominant domains Flushing the document early Using iframes sparingly Simplifying CSS Selectors Understanding Ajax performance Doug Crockford Creating responsive web apps Ben Galbraith, Dion Almaer Writing efficient JavaScript Nicholas Zakas Scaling with Comet Dylan Schiemann Going beyond gzipping Tony Gentilcore Optimizing images StoyanStefanov, Nicole Sullivan
Splitting the initial payload Loading scripts without blocking Coupling asynchronous scripts Positioning inline scripts Sharding dominant domains Flushing the document early Using iframes sparingly Simplifying CSS Selectors Understanding Ajax performance Doug Crockford Creating responsive web apps Ben Galbraith, Dion Almaer Writing efficient JavaScript Nicholas Zakas Scaling with Comet Dylan Schiemann Going beyond gzipping Tony Gentilcore Optimizing images StoyanStefanov, Nicole Sullivan
Splitting the initial payload Loading scripts without blocking Coupling asynchronous scripts Positioning inline scripts Sharding dominant domains Flushing the document early Using iframes sparingly Simplifying CSS Selectors Understanding Ajax performance Doug Crockford Creating responsive web appsBen Galbraith, Dion Almaer Writing efficient JavaScript Nicholas Zakas Scaling with Comet Dylan Schiemann Going beyond gzipping Tony Gentilcore Optimizing images StoyanStefanov, Nicole Sullivan
reduce HTTP requests sprites data: URIs CSS3: border-radius box-shadow linear-gradient transform: rotate, scale, skew, translate Canvas, SVG flickr.com/photos/mrd00dman/2358726807/
responsive images resize images based on screen size example: Sencha.ioSrc UA classification: DeviceAtlas domain sharding: src[1-4].sencha.io also: http://adaptive-images.com/ http://github.com/filamentgroup/Responsive-Images <imgsrc=‘http://src.sencha.io/http://mydomain.com/logo.gif’> flickr.com/photos/johnkay/3539939004/
script async & defer parsing doesn’t wait for script: ,[object Object]
defer – executed when parsing finishedwhen is it downloaded? missing: ,[object Object]
async/defer download, execute on demandflickr.com/photos/gevertulley/4771808965/
GMail Mobile <script type="text/javascript"> /* var ...  */ </script> get script DOM element's text remove comments eval() when invoked awesome for prefetching JS that might (not) be needed http://goo.gl/l5ZLQ
ControlJSa JavaScript module for making scripts load faster just change HTML inline & external scripts <script type="text/cjs"  data-cjssrc="main.js"> </script> <script type="text/cjs"> var name = getName(); </script>
ControlJSa JavaScript module for making scripts load faster download without executing <script type="text/cjs"         data-cjssrc="main.js”         data-cjsexec=false> <script> Later if/when needed: CJS.execScript(src);
app cache flickr.com/photos/india-nepal-iran/203982474/
yuiblog.com/blog/2007/01/04/performance-research-part-2/
blaze.io/mobile/understanding-mobile-cache-sizes/
app cache offline apps, longer cache <!doctype html> <html manifest=“myapp.appcache”> myapp.appcache: CACHE MANIFEST # Revision: 1.28 CACHE: /images/logo.gif NETWORK: /login.html FALLBACK: /index.html /offline.html Content-Type: text/cache-manifest flickr.com/photos/india-nepal-iran/203982474/
app cache gotchas html docs w/ manifest are cached 404 => nothing is cached size: 5MB+ must rev manifest to update resources update is served on 2nd reload (?!?!) flickr.com/photos/97657657@N00/1918688483/
app cache reload 1 2 push app  logo.gif =  user loads app app cache is empty  fetch manifest fetch logo.gif app cache = user sees 3 4 5 push app  logo.gif = rev manifest  user loads app app cache =  user sees fetch manifest fetch logo.gif app cache = user loads app again app cache =  user sees fetch manifest (304)
load twice workaround window.applicationCache.addEventListener('updateready',  function(e) {   if ( window.applicationCache.status==  window.applicationCache.UPDATEREADY) {     if ( confirm(“Load new content?”) ) {       ... http://www.webdirections.org/blog/get-offline/ http://www.html5rocks.com/en/tutorials/appcache/beginner/ flickr.com/photos/presley_m/5152304885/
localStorage window.localStorage:  setItem() getItem() removeItem() clear() also sessionStorage all popular browsers, 5MB max http://dev.w3.org/html5/webstorage/ http://diveintohtml5.org/storage.html flickr.com/photos/bryanpearson/564703455/
localStorage as cache 1st doc: write JS & CSS blocks to localStorage JUX.UXBaseControls.252CB7BF: (function(){... JUX.FrameworkCore.A39F6425: (function(){... set cookie with entries & version RMSM=JUX.UXBaseControls.252CB7BF~ JUX.FrameworkCore.A39F6425~ later docs: read JS & CSS from localStorage script.text = localStorage.getItem(JUX.UXBaseControls.252CB7BF) http://stevesouders.com/blog/2011/03/28/storager-case-study-bing-google/ flickr.com/photos/nelsoncruz/431244400/
there’s more audio & video tags WebSockets onTouchEnd instead of onClick History   <a ping  requestAnimationFrame– not timers  native JSON parse/stringify flickr.com/photos/dualphoto/2609096047/
Thanks to… Max Firtman Tony Gentilcore Josh Fraser Kyle Scholz StoyanStefanov Lindsey Simon Annie Sullivan Tim Kadlec Paul Irish Brad Neuberg flickr.com/photos/robertvega/3944132320/
4. Mobile Tools
http://pmuellr.github.com/weinre/
speed matters - WPO mobile winners will be fast mobile performance – reduce reqs, resize images, async JS, app cache, localStorage mobile tools – pcapperf, Jdrop, Blaze.io, Weinre takeaways flickr.com/photos/myklroventine/4062102754/
Top 100: bytes downloaded desktop mobile
Top 100: size & requests desktop mobile

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High Performance Mobile Web Optimization

  • 1. High Performance Mobile stevesouders.com/docs/sfsv-webperf-20110830.pptx Disclaimer: This content does not necessarily reflect the opinions of my employer.
  • 2. Cuzillion SpriteMe YSlow Hammerhead flickr.com/photos/bekahstargazing/318930460/
  • 3.
  • 4.
  • 7. carsonified.com/blog/business/fred-wilsons-10-golden-principles-of-successful-web-apps/ #1. Speed: “First and foremost, we believe that speed is more than a feature. Speed is the most important feature.”
  • 10. Yahoo! 0.4 sec slower traffic  5-9% slideshare.net/stoyan/dont-make-me-wait-or-building-highperformance-web-applications slideshare.net/stoyan/yslow-20-presentation
  • 11. blog.mozilla.com/metrics/category/website-optimization/ …shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
  • 12. en.oreilly.com/velocity2009/public/schedule/detail/7709 blog.mozilla.com/metrics/category/website-optimization/ …shaved 2.2 seconds off the average page load time and increased download conversions by 15.4%!
  • 15. Site speed in search rank Screen shot of blog post …we've decided to take site speed into account in our search rankings. googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
  • 16. Web Performance Optimization WPO drives traffic improves UX increases revenue reduces costs flickr.com/photos/pedromourapinheiro/3123885534/
  • 18.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. the road isn’t clear flickr.com/photos/davidandheidi/2320489837/
  • 30. 3. Mobile Best Practices
  • 32. 3. Mobile Best Practices
  • 33. 1. Make fewer HTTP requests 2. Use a CDN 3. Add an Expires header 4. Gzipcomponents 5. Put stylesheets at the top 6. Put scripts at the bottom 7. Avoid CSS expressions 8. Make JS and CSS external 9. Reduce DNS lookups 10. Minify JS 11. Avoid redirects 12. Remove duplicate scripts 13. Configure ETags 14. Make AJAX cacheable 14 Rules
  • 34. 1. Make fewer HTTP requests 2. Use a CDN 3. Add an Expires header 4. Gzipcomponents 5. Put stylesheets at the top 6. Put scripts at the bottom 7. Avoid CSS expressions 8. Make JS and CSS external 9. Reduce DNS lookups 10. Minify JS 11. Avoid redirects 12. Remove duplicate scripts 13. Configure ETags 14. Make AJAX cacheable 14 Rules
  • 35. 1. Make fewer HTTP requests 2. Use a CDN 3. Add an Expires header 4. Gzipcomponents 5. Put stylesheets at the top 6. Put scripts at the bottom 7. Avoid CSS expressions 8. Make JS and CSS external 9. Reduce DNS lookups 10. Minify JS 11. Avoid redirects 12. Remove duplicate scripts 13. Configure ETags 14. Make AJAX cacheable 14 Rules
  • 36. Splitting the initial payload Loading scripts without blocking Coupling asynchronous scripts Positioning inline scripts Sharding dominant domains Flushing the document early Using iframes sparingly Simplifying CSS Selectors Understanding Ajax performance Doug Crockford Creating responsive web apps Ben Galbraith, Dion Almaer Writing efficient JavaScript Nicholas Zakas Scaling with Comet Dylan Schiemann Going beyond gzipping Tony Gentilcore Optimizing images StoyanStefanov, Nicole Sullivan
  • 37. Splitting the initial payload Loading scripts without blocking Coupling asynchronous scripts Positioning inline scripts Sharding dominant domains Flushing the document early Using iframes sparingly Simplifying CSS Selectors Understanding Ajax performance Doug Crockford Creating responsive web apps Ben Galbraith, Dion Almaer Writing efficient JavaScript Nicholas Zakas Scaling with Comet Dylan Schiemann Going beyond gzipping Tony Gentilcore Optimizing images StoyanStefanov, Nicole Sullivan
  • 38. Splitting the initial payload Loading scripts without blocking Coupling asynchronous scripts Positioning inline scripts Sharding dominant domains Flushing the document early Using iframes sparingly Simplifying CSS Selectors Understanding Ajax performance Doug Crockford Creating responsive web appsBen Galbraith, Dion Almaer Writing efficient JavaScript Nicholas Zakas Scaling with Comet Dylan Schiemann Going beyond gzipping Tony Gentilcore Optimizing images StoyanStefanov, Nicole Sullivan
  • 39. reduce HTTP requests sprites data: URIs CSS3: border-radius box-shadow linear-gradient transform: rotate, scale, skew, translate Canvas, SVG flickr.com/photos/mrd00dman/2358726807/
  • 40. responsive images resize images based on screen size example: Sencha.ioSrc UA classification: DeviceAtlas domain sharding: src[1-4].sencha.io also: http://adaptive-images.com/ http://github.com/filamentgroup/Responsive-Images <imgsrc=‘http://src.sencha.io/http://mydomain.com/logo.gif’> flickr.com/photos/johnkay/3539939004/
  • 41.
  • 42.
  • 43. async/defer download, execute on demandflickr.com/photos/gevertulley/4771808965/
  • 44. GMail Mobile <script type="text/javascript"> /* var ... */ </script> get script DOM element's text remove comments eval() when invoked awesome for prefetching JS that might (not) be needed http://goo.gl/l5ZLQ
  • 45. ControlJSa JavaScript module for making scripts load faster just change HTML inline & external scripts <script type="text/cjs" data-cjssrc="main.js"> </script> <script type="text/cjs"> var name = getName(); </script>
  • 46. ControlJSa JavaScript module for making scripts load faster download without executing <script type="text/cjs" data-cjssrc="main.js” data-cjsexec=false> <script> Later if/when needed: CJS.execScript(src);
  • 50. app cache offline apps, longer cache <!doctype html> <html manifest=“myapp.appcache”> myapp.appcache: CACHE MANIFEST # Revision: 1.28 CACHE: /images/logo.gif NETWORK: /login.html FALLBACK: /index.html /offline.html Content-Type: text/cache-manifest flickr.com/photos/india-nepal-iran/203982474/
  • 51. app cache gotchas html docs w/ manifest are cached 404 => nothing is cached size: 5MB+ must rev manifest to update resources update is served on 2nd reload (?!?!) flickr.com/photos/97657657@N00/1918688483/
  • 52. app cache reload 1 2 push app logo.gif = user loads app app cache is empty fetch manifest fetch logo.gif app cache = user sees 3 4 5 push app logo.gif = rev manifest user loads app app cache = user sees fetch manifest fetch logo.gif app cache = user loads app again app cache = user sees fetch manifest (304)
  • 53. load twice workaround window.applicationCache.addEventListener('updateready', function(e) {  if ( window.applicationCache.status== window.applicationCache.UPDATEREADY) { if ( confirm(“Load new content?”) ) { ... http://www.webdirections.org/blog/get-offline/ http://www.html5rocks.com/en/tutorials/appcache/beginner/ flickr.com/photos/presley_m/5152304885/
  • 54. localStorage window.localStorage: setItem() getItem() removeItem() clear() also sessionStorage all popular browsers, 5MB max http://dev.w3.org/html5/webstorage/ http://diveintohtml5.org/storage.html flickr.com/photos/bryanpearson/564703455/
  • 55. localStorage as cache 1st doc: write JS & CSS blocks to localStorage JUX.UXBaseControls.252CB7BF: (function(){... JUX.FrameworkCore.A39F6425: (function(){... set cookie with entries & version RMSM=JUX.UXBaseControls.252CB7BF~ JUX.FrameworkCore.A39F6425~ later docs: read JS & CSS from localStorage script.text = localStorage.getItem(JUX.UXBaseControls.252CB7BF) http://stevesouders.com/blog/2011/03/28/storager-case-study-bing-google/ flickr.com/photos/nelsoncruz/431244400/
  • 56. there’s more audio & video tags WebSockets onTouchEnd instead of onClick History <a ping requestAnimationFrame– not timers native JSON parse/stringify flickr.com/photos/dualphoto/2609096047/
  • 57. Thanks to… Max Firtman Tony Gentilcore Josh Fraser Kyle Scholz StoyanStefanov Lindsey Simon Annie Sullivan Tim Kadlec Paul Irish Brad Neuberg flickr.com/photos/robertvega/3944132320/
  • 59.
  • 60.
  • 61.
  • 63. speed matters - WPO mobile winners will be fast mobile performance – reduce reqs, resize images, async JS, app cache, localStorage mobile tools – pcapperf, Jdrop, Blaze.io, Weinre takeaways flickr.com/photos/myklroventine/4062102754/
  • 64.
  • 65.
  • 66.
  • 67. Top 100: bytes downloaded desktop mobile
  • 68. Top 100: size & requests desktop mobile
  • 69. the open web flickr.com/photos/donnr/3696038262/
  • 70. Steve Souders @souders http://stevesouders.com/docs/sfsv-webperf-20110830.pptx

Notas del editor

  1. Fred Wilson is Managing Partner of two venture capital firms, Flatiron Partners (Yoyodyne, Geocities) and Union Square Ventures (Twitter, delicious,Etsy, Feedburner).SpeedInstant utilitySoftware is mediaLess is moreMake it programmableMake it personalRESTfulDiscoverabilityCleanPlayful
  2. “if we’re able to achieve a similar performance boost across ourothertoplanding pages, we’ll drive in excess of 60 million yearly Firefox downloads.”
  3. This was a ~5 second speed up.
  4. Time measurements from real users.
  5. http://www.nytimes.com/2011/04/18/technology/18mobile.html
  6. Generallyasync &amp; defer scripts start downloading immediately. I wish they’d wait, esp. defer scripts, so they don’t hog connections from the limited pool.
  7. GMail Mobile: http://googlecode.blogspot.com/2009/09/gmail-for-mobile-html5-series-reducing.htmlSproutCore: http://blog.sproutcore.com/post/225219087/faster-loading-through-eval