What can small business do to convert?

1. Biz Plan Q&A
for

2. “Three to five billion new
consumers are coming online
in the next 6 years. Holy cow,
that’s extraordinary.”
-- Dr Peter Diamandis, X Prize Foundation
from “Tools of Titans” by author: Tim Ferriss

3. What should small
business do to capture,
grow & convert?

4. Trend: E-Commerce will explode with China
gaining huge momentum
Source: eMarketer, Forrester Research
Tip: SocialCommerce may
demonstrate new promise

6. How can you combat this massive
e-commerce growth?
 Build your site on a solid foundation for growth (CMS)
 Automate workflow processes
 Track your ROI with Analytics & Geotracking
 Consider multi-lingual functionality
 Translate key content
 Consider A/B testing or landing optimization techniques
 Engage your audience with well-timed personalized
communications

7. Trend: Social catches up with Search?
Search is still king but social is
rivaling search for discovery,
especially among younger
buyers.
Tip: Beware of malicious
social media content as
that will hurt your brand
reputation.

8. Small business social initiatives
 Streamline with social
media automation tools
 Invest in Content
Marketing - produce
graphics, video content
on the fly
 Hire or outsource tailored
social media messaging
 Contests can convert!
 Refresh social media
profiles regularly

9. Social networks will continue its evolution
Source: Hootsuite
Twitter: Share unique moments in time, increase customer loyalty
Facebook: Drive conversions, with FB Live & Marketplace, explore
advertising & commerce opportunities. Experiment with FB lead ads.
Instagram: Build brand awareness, engage community, explore “tab”
to view button
Snapchat: Distribute content, engage audience with unique content
LinkedIn: Professional business content platform with peer-to-peer
influential power

10. Trend: Video & live streaming will gain
ground
"Video will be all over in 2017, and
businesses need to keep up. This
includes Facebook Live, Snapchat,
YouTube, video series and more."
– Mike Arce, founder of Loud Rumor

11. Persuade with Video
 Alleviate buyer concerns, educate on features, persuade with
facts, and convince with testimonials.
 Use product explainer videos to break down complex concepts
into simple analogy
 Service providers, wow your audience with teaser videos of the
wonderful experience they can come to expect
 Social video advertising could be a strategic focus
 Focus on consumer-centric stories
 Explore drone video possibilities

12. Trend: Tracking dark social will pose
challenges
 82% of content shared on mobile
is done through dark social,
especially if you’re catering to a
younger audience
 More consumers are utilizing
dark social channels such as
emails & instant messaging but
this poses a tremendous
challenge for analytics to track
Source: RadiumOne / based on aggregate
actions taken from 940 million unique users

13. Measuring dark social results
 Hootsuite and LiftMetrix
have teamed up, to measure
organic and paid social ROI.
 Hootsuite’s Marketo
integration helps you connect
social activity to revenue via
tracking leads.
 Stay tuned for more
sophisticated analytics

14. Trend: Millennials are here to stay &
disrupt
 Millennials now represent the
largest segment of the U.S.
workforce
 A rising percentage of them
will rise to leadership positions
 Since Millennials have
priorities that differ from Gen
X or Baby Boomers, they bring
a disruptive energy that
changes workforce dynamics

15. How to attract and retain Millennial
business
 Provide the best user experience
 Make it so easy to conduct business
 Collaborate and communicate (electronic communications
preferred)
Top Priorities that influence purchasing decisions
 Recommendations from peers, coworkers, friends and family
 Intuition, personal opinion
Source: IBM Institute for BusinessValue Millenial Survey 2014

16. The rise of the “paperless” “smart” office

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