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A subliminal message is the act of conveying a
message directly to the subconscious mind, below
the threshold of conscious...
The Subconscious Mind
 Everything we experience is stored
 Retains all information without
screening
 Doesn’t determine...
Types of Subliminal Messages
1. Embedded Images: Pictures/Words
that are hidden or flashed quickly
2. Sub-audible Messages...
THE EARLY YEARS
James Vicary’s Experiment
 Flashed the words “Eat
Popcorn” & “Drink Coca-
Cola” on a Movie Screen
 For 1/300th of a Seco...
IN ADVERTISING
IN MOVIES
IN MUSIC
EMPTY SPACES
“Hello, Luka. Congratulations. You've just discovered the
secret message. Please send your answer to Old Pink...
I’M SO TIRED!
“Paul is dead man, miss him, miss him, miss him”
Why Subliminal Messages?
 The Subconscious Mind is often
compared the bottom of an iceberg, so
much more happens here tha...
Take Away
 Rethinking logo design
 Use color to your advantage
Product Placement
 Choose the people that appear in you...
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
Subliminal Messages in Advertising
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Subliminal Messages in Advertising

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Subliminal Messages in Advertising.
Different hidden messages that have been used in Logos, Movies and Music.
The use of Subliminal Messages to build up your Brand.

Publicado en: Marketing
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Subliminal Messages in Advertising

  1. 1. A subliminal message is the act of conveying a message directly to the subconscious mind, below the threshold of conscious awareness Latin Words Sub – “Under” + Limen – “Threshold”
  2. 2. The Subconscious Mind  Everything we experience is stored  Retains all information without screening  Doesn’t determine right from wrong  For example, have you ever heard a song on the radio that you hadn't heard for many years and start to sing along with it
  3. 3. Types of Subliminal Messages 1. Embedded Images: Pictures/Words that are hidden or flashed quickly 2. Sub-audible Messages: Sounds too faint to be heard, or played at extremely high frequencies 3. Electronically Altered Signals: Backward masking and other voice alterations
  4. 4. THE EARLY YEARS
  5. 5. James Vicary’s Experiment  Flashed the words “Eat Popcorn” & “Drink Coca- Cola” on a Movie Screen  For 1/300th of a Second every 5 Seconds Result : Sales of Coca Cola  58% & Popcorn  18%
  6. 6. IN ADVERTISING
  7. 7. IN MOVIES
  8. 8. IN MUSIC
  9. 9. EMPTY SPACES “Hello, Luka. Congratulations. You've just discovered the secret message. Please send your answer to Old Pink, care of the funny farm, Chalfont." (voice in background) "Roger! Carolyn is on the phone!" "Ok"
  10. 10. I’M SO TIRED! “Paul is dead man, miss him, miss him, miss him”
  11. 11. Why Subliminal Messages?  The Subconscious Mind is often compared the bottom of an iceberg, so much more happens here than known with conscious awareness People’s’ thoughts, feelings and actions can be influenced by stimuli that are perceived subconsciously  If we experience subconscious advertising we are more likely to remember a product
  12. 12. Take Away  Rethinking logo design  Use color to your advantage Product Placement  Choose the people that appear in your marketing campaigns carefully Energy, Courage, Strength Health, Environment

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