1. Presentation Title
How to get to page 1 of Google in less
than 3 months, with a bottle of gin….
Presented by: Troy Trewin (CEO) and
Thomas Jeffs (CTO)
2. Who is Lucidica
• The I.T. Department for Small Business
• Support, consulting & training
• SEO is one part of technology we cover
• Microsoft Gold Partner
• British Library Partner
Slide 2
3. Why we decided to do SEO ourselves
• A lot of clients were asking us about it
• Learning challenge
• More fun
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4. The bet
• Page 1 (from 72) in less than 3 months
• Cannot outsource
• Must make it fun
• Thomas wins - best bottle of gin
• Troy wins - best case of premium beer
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5. How Thomas ran the project
• Learn about SEO
• Create a plan, sprinkle in some fun
• Delegate then monitor
• Anyone want to guess hours invested?
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6. Our top 7 SEO
tips for you
1 page hand out on your seat
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7. Our top 7 SEO tips for you
1) Get on the map
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8. Our top 7 SEO tips for you
2) Get techie
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9. Our top 7 SEO tips for you
3) Get links
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10. Our top 7 SEO tips for you
4) Get socialising
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11. Our top 7 SEO tips for you
5) Get commenting
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12. Our top 7 SEO tips for you
6) Get feedback and make it link
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13. Our top 7 SEO tips for you
7a) Get randomising
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14. Our top 7 SEO tips for you
7b) Get listed
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