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We had the pleasure of sharing our (very) recent social engagement work for Jack Link’s Beef Jerky at SMBMSP60 this morning. One of our first assignments as Jack Link’s Beef Jerky's digital AOR was to "create an engaging campaign for Halloween." So, we sent Sasquatch, the brand's character, trick-or-treating on Jack Link’s Facebook and Twitter asking fans if Sasquatch came to their door on Halloween, would they #tricksasquatch or #treatsasquatch? We employed a keyword strategy for outreach on Twitter (people mentioning beef jerky or brand related terms, and Halloween relevant terms), used steady Facebook status updates, along with promoted post support, and also used email to drive engagement. The result was a fun, interactive campaign that increased reach, engagement and grew the Jack Link’s fan base on Facebook and Twitter.

Jack Link's Social Media Case Study: Trick or Treat Sasquatch

space150

Mobile Trends | October 2013

space150

Founded on the belief that the key to a thriving business is to challenge convention, space150 embraces change by reimagining its identity every five months (150 days) in the form of versions. After 13 years and 32 versions, today space150 reveals version 33: Flux. Version 33's mantra: The world is in constant flux. Conditions, markets, communities, they all change. Change demands courage. To face it, you must be fearless. Greet change as an opportunity to stand out. A chance to command the attention of the world. To destroy the heedless conventions followed by the many. Force them to take notice and demand to hear what you have to say. For more information on space150's versions, visit space150.com/versions.

v33: Flux

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Focus Farther: space150 v32

space150

Viral Sucks: Winning With Mobile & Social

space150

Do you have a global, mobile strategy? Are you involving your audience and brand through creativity? Are you ready for mobile payment? Do you have a multi-screen strategy? You should. Because... ONE YEAR AGO A new age began to emerge. Mobile technology was freeing humanity from the ball and chain of the personal computer. It was predicted that by the end of 2011 mobile technology would reach full adoption... THAT DAY HAS COME

Trending the Future - Mobile Trends 2

space150

Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.

Trending The Future - Gaming Beyond Reality

space150

Connected Technology: Trending the Future | space150 v28

space150

Mobile Trends - June 2011 - Trending The Future

space150

Trending The Future - space150 v27

space150

space150 Presents: A 150 Day Retrospective

space150

150 Days - Past, Present & Future

space150

Ad Infuse Overview Brief 2008

space150

Ds Mobile Ecosystem 081408

space150

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space150

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