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- Social & Cultural Listening 2016 A-Z Culture Glossary

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- Social & Cultural Listening
- Competitive Intelligence & War Gaming
- Segment Analysis & Tracking
- Topic Deep Dives
- Event Tracking
- Issue Monitoring
- Real-time Burst Identification
- Channel Analysis
- Content & Influencer Strategy
- Editorial & Cultural Calendars
- Macro Trend Identification &
Quantification
- Projecting Segments into the Future
(Consumers of the Future)
- Product, Service & Packaging
Development
- Business Model Design &
Reimagination
- Business Context Analysis
- Futurism
- Whitespace Identification
- Brand/Partner & Acquisition
Recommendations
- Pre-Planned (70/30) Content
Production - Online and Offline
- Real-Time Content Production
- Real-Time Commerce
- Social Media Content (short and
long form) - posts, tweets,
vines, videos, blogs, etc.
- Community Management
- Influencer Outreach
- Channel Optimization & Fan
Base Development
- Analytics & Measurement
- Real-Time Media Amplification
CULTURAL
INTELLIGENCE
INNOVATION
CONTENT &
DISTRIBUTION
Agency of relevance:

strategy at the core
© SPARKS & HONEY 2015

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