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AGENCY OF RELEVANCE BIASED ALGORITHIMS 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
BIASED ALGORITHIMS
Do algorithms discriminate? They do if the person who
write the code is biased. Software is written by people
and algorithms can reinforce human prejudices.
Carnegie Mellon University researchers found out that
Google showed more ads for high income jobs to men
than women, simply from a algorithmic bias. We expect
more debate around the ethical implications of coding,
and backlash to algorithms in favor of humanism, in
2016.
CULTURAL CHALLENGE
Read a discussion with a
Microsoft Research computer
scientist about how algorithms
can learn to discriminate. Take
this opportunity to self-reflect,
identifying any hidden biases of
your own.
B
© SPARKS & HONEY 2015 

Image: Bloomua / SHUTTERSTOCK

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