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AGENCY OF RELEVANCE BOOMER DESIGN 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
BOOMER DESIGN
Designing with older consumers in mind is still a blind
spot for the UX industry, but with Baby Boomers
controlling 70% of the U.S.’s disposable income and
71% using a social networking site daily, this
demographic will no longer be ignored. In 2016 we
anticipate new focus on easier navigation, text size and
physical usability, as well as privacy and security
concerns.
CULTURAL CHALLENGE
Have you ever had to help
someone from this age group
navigate technology? What were
the most frequently asked
questions? Are you a Boomer?
What improvements would you
make to UX design to better suit
your needs?
B
© SPARKS & HONEY 2015

image: racorn / SHUTTERSTOCK

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