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AGENCY OF RELEVANCE FARM-TO-PHONE Farmigo 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
FARM-TO-PHONE
Farmigo helps people get food directly from local farmers;
Sprig delivers sustainable meals and VegOut! recently
launched a program inspiring people to eat 30 veggies in
30 days. New Farm-to-Phone apps encourage behavior
change by creating a network comprised of consumers
interested in improving their diets, local farmers, and tech
entrepreneurs. As smartphone ownership rises, expect to
see more programs that facilitate healthier eating,
improved produce distribution and local sourcing in 2016.
CULTURAL CHALLENGE
Check out a local farmers’
market. Would you be tempted
to replace this with buying via an
app? Consider how widespread
it will become among people
with no easy access to farmers’
markets, and what this adoption
would depend on.
F
© SPARKS & HONEY 2015 

Image: CykOtie/ SHUTTERSTOCK

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