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AGENCY OF RELEVANCE INTUITIVE APPS 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
INTUITIVE APPS
Intuitive Apps allow users to perform tasks without
requiring access to a native application. For example,
Uber eliminates the need to confirm decisions multiple
times. An Intuitive App can recognize a bill is due,
automatically check your bank account, send an alert
that it can pay the bill for you with just one click. As
more businesses are seeking ways to cut down on
“mental bandwidth,” they will be introducing Intuitive
Apps and features in 2016.
CULTURAL CHALLENGE
Go through the apps on your
smartphone and find intuitive
links that will cut down on your
“mental bandwidth.”
I
© SPARKS & HONEY 2015
image: LOFTFLOW SHUTTERSTOCK

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