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AGENCY OF RELEVANCE MOOD MARKETING 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
MOOD MARKETING
The era of marketing to mood states is upon us. UMood
is a wearable headset that tracks brainwaves as you
unconsciously react to images of apparel. This headset
collects data about your interest level, stress,
concentration, etc. and lets Uniqlo help you pick a
T- shirt to match your mood. With Mood Marketing
technologies and approaches, in 2016 the convergence
of extreme personalization and neuroscience will
transform retail.
CULTURAL CHALLENGE
Consider going to a UniQlo and
trying out their UMood devices.
Do you think it is accurate? Did
the machine correctly capture
your preferences based on your
brain activity? How do you think
this will affect the future of
consumer experience in retail?
M
© SPARKS & HONEY 2015
image: Nikita Starichenko/ SHUTTERSTOCK

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