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AGENCY OF RELEVANCE OLFACTORY TECH 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
OLFACTORY TECH
Advances in the science of scent and smell is exploding
with Proustian delight. New technologies are leveraging
the power of smell, such as OPhone/Le Laboratoire
which lets you send “smell SMS” from a menu of 365
scents contained in “Ochips.” We expect to see more in
the field of of aromatic communications in 2016, as well
as new smelly forms of content and packaging that
cater to our quest for extrasensory titillation.
CULTURAL CHALLENGE
Warning: watching this video will
make you very, very hungry:
O
© SPARKS & HONEY 2015
image: Pavel Ignatov/ SHUTTERSTOCK

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